At that time, the highly ridiculed magic logic of "expensive talent is good, good talent is expensive", behind which revealed the knowledge of the concept of consumption in the domestic automobile market, but unfortunately, Borgward's weak brand power led to its failure to play with this concept. But BMW is different, people are the roots of the red seedlings of the Ashkenazi luxury brand, in the domestic luxury market also has a three-point world posture. Therefore, this set of "expensive" proud strategy, BMW played very slippery, consumers are also willing to accept, after all, only "expensive" luxury goods, in order to show that car owners have strength, there is no bad money.
Friends who have previously been rumored to have a domestic BMW X5 starting at 558,000 yuan are obviously too ignorant of the Chinese market or the nature of the Chinese people. The reason why BMW can be so successful in the domestic mix is that people understand what consumers want, the product force should be strong, the brand power should be loud, the face and vanity should be enough, and they can do what they like.
If the BMW X5 really comes from a price of 558,000 yuan, in addition to causing a great discount to the brand's premium ability, it will also push the target users of the original X5 into the arms of mercedes-benz Audi next door. Look at those second-tier luxury brands that have been discounted all year round, is the product force really separated from the BBA by hundreds of thousands of dollars?
Therefore, the starting price of the domestic BMW X5 605,000 yuan is unexpected, but it is also reasonable. Last year, X5 sold more than 50,000 vehicles, although domestic, but it is still the existence of the big brother level, there is no need to exchange price for volume, hurting the feelings of old car owners. The pricing of more than 600,000 yuan is enough to release competitiveness while maintaining the brand image. Taking a step back, if the sales volume in the later period is not ideal, this pricing can also be regarded as leaving enough room for concessions, and will not squeeze the living space of bmw X4.
The abacus is jingling, the appropriate price reduction after the BMW X5 domestic production and the large space, high configuration of the value-added, so that its pricing in the target population looks more reasonable, but as a competent melon eating masses, the spit still has to say.
For example, in the matter of domestic production, in everyone's cognition, the cost of domestic parts and components and a series of tariffs have been reduced, and car companies should also benefit the people. This phenomenon is more common in second-tier luxury brands or mass brands, but BMW, as a luxury luxury, said that BMW X5 is now so sought-after, why does the cost fall and the price will fall? Don't talk about the value for money, luxury has never had this.
In addition, the pricing of bmw X5 is not thick, mainly compared with the North American market, the lowest match of the American version of BMW X5 is inline six cylinders, and a few optional bags are randomly selected to reach the level of domestic high-end, and the price of bare cars is less than 70,000 US dollars. The X5, which is cheaper than Tesla Model Y in overseas markets, directly doubles the price in the domestic market, is it because the quality is better than imported after domestic production? This extraordinary brand premium capability is puzzling.
The reason why BMW X5 dares to set this price is actually very much related to the current situation of the C-class luxury SUV market. Before mercedes-Benz GLE and BMW X5 benchmarked each other, there were advantages and disadvantages for each other, and the Audi Q7, which has a slightly inferior brand premium, has made some efforts in space and configuration, so although the price of naked cars is not much different, it can maintain a delicate sense of balance.
But BMW wants to let the domestic X5 flip the table to break the balance. So the wheelbase is lengthened by 130mm, which is stronger than the Q7 in terms of space and configuration, and the brand power can also break the wrist with Mercedes-Benz, and more importantly, the entry threshold is nearly 100,000 yuan lower than these two models. As for the Volvo XC90, the SPA architecture of 7 years ago, the old interior and the product power that has reached the end of the life cycle, let alone mention it. This set of operations, there are few opponents at the same level, which is one of the reasons why the domestic X5 is so confident.
Some people may be more curious, since the X5 pricing is so high, is it thicker in configuration? It can only be said that BMW has never disappointed people in the matter of disappointing people. More than 600,000 entry-level version, conventional lane departure warning, parallel assistance, adaptive cruise and other auxiliary driving functions are all absent, and these configurations can be seen everywhere in more than 100,000 independent brand models. Some low-end models have also changed from imported leather to synthetic leather, which is quite different from the identity of the large luxury SUV in terms of texture and smell.
The rear seat armrest cup holder has also been complained by many netizens that there is no sense of refinement and luxury, and compared with the imported X5, it is relatively simple and cheap, which may have a certain relationship with the replacement of suppliers. In addition, "reductions" such as the change of engine oil pan from metal to plastic and the cancellation of the 12V power supply in the trunk are also controversial. In terms of power, taking the 2.0T engine as an example, although it is all BMW B48 series, compared with the imported X5, there is a significant gap in performance performance, such as the maximum power of the imported model is 195kW, and the maximum power of the domestic model is 180kW.
Although many netizens joked that the pricing of the domestic BMW X5 is the rhythm of Barbie Q, for consumers who really want to start, the domestic BMW X5 is more appropriate than imported. However, at present, X5 has already experienced a price increase phenomenon, and next year's overseas X5 may also usher in a medium-term change, so it is recommended that if you are not in a hurry, you can wait for a while, even if you can't wait for the change, it is best to survive this wave of listing heat first.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete