Written by | Sinan
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Fight for the things you care about,
but do it in a way that will lead others to join you.
——Ruth Bader Ginsburg
There is an old Saying in China, "Three years old to see the old".
The same applies to Bertrand Russell, a British philosopher, mathematician, logician, and the most famous scholar and social activist of the twentieth century, an aristocratic, young and disillusioned.
He has a well-known saying, "Life should be as gentle and lovely as a flower, as stable and clear as a peak, as unfathomable as the sky, and life can be like this." ”
Burrant Russell (18 May 1872 – 2 February 1970)
This kind of open-mindedness and thinking can be traced back to his youth.
Compared with his illustrious family lineage, his grandfather, who was prime minister twice in the Victorian era, and the famous scholar's godfather, John Stuart Mueller, the grandmother who raised him from an early age had a more profound influence on him.
On his 12th birthday, his grandmother gave him a Bible and inscribed on the title page " Do not follow the crowd to do evil for non-evil." Since then, this sentence has also become the motto that Russell followed throughout his life. All his later humanitarian actions for the peace, freedom, reason and wisdom of mankind can be found here.
If we change the scale of time from a person's life to one of the years, then similar truths Chinese the habit of saying that "the plan of the year lies in the spring."
And this is also a true portrayal of the big events in the automotive circle in the past week.
One
There is no doubt that for the automotive circle, the last week of March is still bustling, bustling and non-stop.
Over the past week, the variety of activities participating online has been dazzling. Blockbuster new car listing, brand release, old year financial report announcement... They both brought the first quarter of 2022 to a successful conclusion and made a good start to the new fiscal year 2022.
If you follow the timeline to play back, these activities are also full of dramatic contrasts and contrasts, which is quite eye-catching.
For example, heavy new cars that preemptively "start" and rob traffic, some people drive high, and some people go low.
On the one hand is the Chinese Express Gaohe Automobile, on the basis of the "digital mecha" electric sports car HiPhi Z unveiled last year, announced the local product details of the hi-hiPhi Z GT that jumped and touched the million-level high, in the name of "love to create", Gaohe Automobile has gone further on the road of products and brands.
HiPhi Z GT
On the one hand, BMW after the capital increase and share expansion has launched two domestic heavyweight new cars in one go - the new X5 long wheelbase version, and the new i3 with the same platform as the fuel version 3 series, whether it is the X5 with an entry price of nearly 100,000 yuan, or the i3 with the fuel version of the 3 series, which is basically the same price as the fuel version 3 series, last year's luxury car sales crown, continue to increase the product offensive of the core market segment.
BMW X5 long wheelbase version
BMW's new i3
For example, the 2021 financial report figures that have their own advantages, some people make a lot of money, and some people sell more and more losses.
On the one hand, Great Wall Motor, which increased both revenue and net income, not only increased its operating income by 32.04% year-on-year to 136.4 billion yuan, but also increased its net profit attributable to its mother by 25.41% year-on-year to 6.73 billion yuan. Behind the annual sales of 1.28 million new cars, what is more gratifying is the increase in the brand premium, with the overall average bicycle price exceeding 106,000 yuan, an increase of 15.02% year-on-year.
To put it in layman's terms, the more the Great Wall sells, the more it makes money. On the one hand, the opposite is the Xiaopeng car that sells more and loses more and more money.
Although the annual revenue of 2021 was 20.988 billion yuan, an increase of 259.1% year-on-year, of which automobile sales were 20.042 billion yuan, an increase of 261.3% year-on-year, and 98,155 new cars were delivered in the whole year, a record high, but in 2021, it lost 4.863 billion yuan, an increase of 78.0% from the loss of 2.732 billion yuan in 2020.
Of course, in terms of the traffic and attention of the earnings conference, the most eye-catching is Huawei, and Meng Wanzhou, who returned to huawei's CFO position after 4 years.
Huawei's 2021 financial report press conference, Meng Wanzhou made his first public appearance after returning to China
Equally highlighted, the company, which has stood at the door of the automotive industry, showed a scissor-poor performance: in 2021, the global sales revenue fell by 28.6% year-on-year, recording 636.8 billion yuan, but the net profit increased by 75.9% year-on-year to 113.7 billion yuan. At the same time, R&D investment in 2021 reached 142.7 billion yuan, accounting for 22.4% of the annual revenue, a record high.
Subsequently, on March 29, Huawei's official website also showed that in addition to Meng Wanzhou continuing to serve as the company's CFO, she will also serve as Huawei's vice chairman and rotating chairman.
It really responds to the popular lyrics - how to see the rainbow without experiencing wind and rain? Even the rotation that the female leader may open in October this year has also made the outside world full of imagination about whether Huawei, which "does not build cars", will fully devote itself to the new track of car building in the future.
For example, some of the newly unveiled brands focus on horizontal boundary development, and some focus on vertical market deepening.
On the one hand, Guangqi Honda, which is focusing on the domestic electric vehicle market, brings a new electric brand e:NP and the first pure electric SUV Pole Pan 1.
In the next four years, we will expand the family's pure electric product matrix at the rate of one EV model per year. In the field of pure electric vehicles, where Japanese brands are generally lagging behind, the "Honda Dafa" that was sharp in the past still does not work, can it successfully expand a new customer base? This is a new subject.
GUANGQI Honda e: NP Polar 1
On the one hand, the youngest joint venture company just established at the beginning of the year, Jiangling Ford Technology, came up with the first new car, Ford Lingrui, adding weight and deepening the most competitive compact SUV market.
Larger size, richer technology configuration, deeper brand accumulation, jiangling ford technology with these three axes in hand, can it rely on the strategy of reducing dimensionality to kill the blood from the strong market segment? Time has yet to be tested.
Jiangling Ford Technology launched the Ford Lingrui
However, compared with the various topics and hilarity, contrast and hustle and bustle on the Internet, we can't help but feel a kind of confusion and thinking, and try to find something more solid and unchanging behind it:
Watching the online conference so intensively every day, even if it is accompanied by forwarding and broadcasting, I am afraid it is not a long-term solution... Instead of rushing to live stream the "crash" online, some heavyweight models that are related to the brand's sales base and long-term image shaping can not be slowed down and then put on?
If the program and video are too short, there is not enough information, and there is no nutrition; if it is too long, if you want to do it well, you can still be salty, and the difficulty is not general. This is like the Spring Festival Gala, no matter how big the battle and lineup, it is not fragrant.
After all, the new car is a very precise, very complex object, the back involves research and development, manufacturing, marketing, service, communication, etc., but also a set of complex topics, and the dynamic strategy and process of responding to changes, or close to see, touch, feel, but also indispensable multi-dimensional communication, feedback and discussion.
If, from the manufacturer, the media, the channel to the user, everyone is walking through the scene in this way, how much memory and perception can be left behind is doubtful. Because judgment is not only related to reason and cognition, but also to perception and experience at the perceptual level.
It's like cloud drinking during the pandemic. Instead, I can drink myself high, and even drink vomit, but in the end I still haven't met offline, and the wine is so painful and fragrant when I drink so little than a thousand glasses of confidant.
Two
This dramatic confrontation and tension has kicked off a good play at the beginning of the automotive industry in 2022.
At the same time, this seems to be a metaphor for reality, just as in recent weeks, our epidemic prevention life in the magic capital has both cold reality and magical scenes.
As a media whose body has always been on the road, whose heart is always for the future, and who pays attention to the new travel lifestyle, we have to adopt the "stay at home" method to meet the needs of epidemic prevention, while still keeping up with the pulse of the industry, trying to keep up with the same frequency and resonance.
As a car company peer said, "After experiencing all the chaos, strife and exhaustion in front of us, in order to protect our hearts, we still need to be promoted by those powerful things."
So, we go to books and movies to find warmth, strength and hope that can make us more powerful.
Today, I recommend a character documentary about The Second Female Justice of the U.S. Supreme Court, and the first Jewish female Justice, Ruth Bader Ginsburg.
Although, the film devotes a great deal of space to the charisma of the protagonist, who has become a mass culture icon at the age of 84. Especially in the early stage of her career, in order to strive for equal rights for both sexes in education, career development, social welfare, etc., she faced great difficulties and challenges, made unremitting efforts and outstanding contributions to this end, and eventually became the legendary life of a famous feminist lawyer.
Marty Ginsburg (second from right) has been a staunch supporter of Ruth's cause
What impressed me personally, however, was the interspersed details of her life with her husband, Marty Ginsburg. They are separated by decades and echo each other, warm and moving, and powerful.
The first detail is that when the two of them were studying at Harvard Law School, Ruth had to complete his studies while taking care of her husband, who was suffering from cancer at the time, and her daughter, who was only 14 months old.
After her husband recovered and successfully graduated, in order to support her husband's career and life in New York, after completing his second academic year, Ruth also transferred to Columbia Law School in New York. Even when she graduated with honors in 1959, no law firm in New York was willing to hire a rare female lawyer at the time.
In 1959, Ruth graduated from Colombia with first prizes
The second detail is that in the 1980s, many years later, in order to support Mrs. Ruth's career in the Court of Appeals for the Federal Circuit in Washington, D.C., and the great cause to the Supreme Court, Marty gave up his established position and prestige in the New York tax lawyer community and resolutely followed Ruth from New York to Washington. In addition, in the process of Ruth's nomination of the Justice, he actively lobbied, mediated and fully supported.
In 1980, Ruth was received by then-U.S. President Jimmy Carter
"I grew up in a family with an equal division of household chores. Because, my father is in charge of cooking, and my mother is in charge of thinking."
Just like the witty words of their daughter Jane Ginsburg in an interview with the media, corresponding to the details of the previous two lives, there are two equally warm and moving "confessions" in the film, one about the love between people and the other about the enthusiasm for career.
One is love, which can dissolve all the sufferings of life.
In a public speech, husband Mattie mentioned that in 2009 they went to see an opera "Evidence" together, in which a small episode and story can witness that it is a deep adoration and love that supports their 50-year happy marriage.
And when he was seriously ill and about to die, the letter he left for his wife read:
"My dear Ruth, you are the only person I have ever loved in my life. If you don't count parents, children, and grandchildren.
I'm really happy to see you step by step to the top of the legal profession.
Since the day we met in Cornell 56 years ago, I have never stopped admiring and loving you.
It's time for me to say goodbye to my life, and my deteriorating physical condition is now coming to an end. I hope you can support my decision, but I also understand that you may disagree. Either way, I don't love you less. ”
Second, it is enthusiasm, which can withstand the long years of unremitting struggle for the cause.
At the end of the film, while introducing the U.S. Constitution and the historical spirit of the Supreme Court to a group of high school students, there is a passage from Ruth reviewing his life and career history.
"Looking back on my long life. Yes, we may still be struggling to explore now.
But think about what the past was like.
When I was in college, fear of the communist movement was spreading in our country. Some people in Congress think there are Communists everywhere. But I was impressed that there were lawyers who were reminding Congress that each of us has freedom of speech and a free press.
So, I think it's a pretty remarkable job. It can help our nation to uphold the foundation of our nation. ”
epilogue:
Time is always rolling forward, never stopping for anyone.
In a sense, we are all just survivors of time, space, and all experiences.
In an environment full of noise and noise, the wise always choose to focus on what is known, controllable, and unchanging. And as survivors, we can at least learn from them to try to do the following three things well.
First of all, consciously maintain the vigilance and perspective of survivor bias, always embrace the mentality of active zero, maintain awe and hope, know random walking, and know how to act wisely.
Second, whether active or passive, we can still choose at any time. Or adopt a pragmatic attitude, with the world vain and snake, want to refuse to return the favor; or always embrace the sincerity and goodness, facing the dilemma and argue with reason.
Moreover, taking advantage of the epidemic situation to "ground", it is better to slow down and wait for the souls who sometimes panic and choose a path. From those tenacious, courageous and resourceful people, find a kind of love and life resonance, a strength and enthusiasm enough to get through the difficult years.
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