Introduction: In my opinion, the mobile phone created by the main engine factory is likely to be the last hurdle to realize intelligence in the true sense of the car.
This year, we often hear some mobile phone manufacturers entering the automotive market, but this year it seems to have turned upside down. There have been news that Geely will enter the mobile phone market, and there are also rumors that Tesla will also carry out mobile phone business, and the name has been leaked, called Model π, but this news has not been confirmed by Tesla. In recent days, weilai's desire to build mobile phones has also aroused heated discussion among many netizens.
In fact, there is another piece of news worth paying attention to, according to the data released by the China Academy of Information and Communications Technology, mobile phone shipments in the domestic market are declining. Another public information from a data agency shows that the average replacement cycle of mobile phone users in the world is more than 31 months, while the replacement cycle of Chinese users is 28 months. This data will continue to grow in the future, which means that everyone will not change mobile phones so frequently.
Talking about mobile phone editors is not professional, but this news can prove that these car companies entered the mobile phone market, perhaps not to expand the brand business. No business wants to go to great lengths to challenge an industry that is declining. So, Weilai makes a "mobile phone", then we should think more about what kind of "mobile phone" they want to build, and what differences will it be with the smart phones we commonly use?
First of all, we can be sure that the mobile phones that car companies want to manufacture must be additional products around their own auto products.
To enhance the user's experience, for the vast majority of people, they do not want to put more things on their bodies, including a second mobile phone, keys, and so on. Speaking of which, we can also open up our thinking, if the key and mobile phone are integrated, then it will inevitably bring a richer experience.
There may be friends to ask, now many car brands have their own APP, the same can unlock.
However, this is still fundamentally different, and can only use mobile phone hardware to control the vehicle through the APP, which means that its expandability is very limited, and in turn, let the car brand to create a mobile phone, then the possibilities of functional interaction between it and the car will be unlimited.
In this regard, Li Bin said: "The mobile phone is now the most important device for Weilai users to connect to the car, and not making a mobile phone is equivalent to the key to the home is not in their own hands." Taking Weilai users as an example, more than 50% of them use Apple mobile phones, but Apple is very closed to the automotive industry, and has not opened the interface until now, making Weilai very passive. ”
This is also why everyone feels that the subversiveness of smart cars in recent years is not strong, because the initiative is not in the hands of car companies.
For example, after a vehicle detects a collision, signal an emergency call to a mobile phone, send a distress text message to an emergency contact that has been set up in advance, and so on. Obviously, for any mobile phone manufacturer, this permission will not be opened to car brands, and the "mobile phone" created by the car brand itself can be authorized.
Therefore, when we see the news that car brands want to make mobile phones, I suggest that everyone should not be in a hurry to be sarcastic and sarcastic. In my opinion, the mobile phone created by the main engine factory is likely to be the last hurdle for the real realization of intelligence in the car. Our attitude as consumers only needs to be rational and wait-and-see.