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"Niche" festival "revival" leads to a new wave Of Chinese and foreign "tongpao" Hanfu resonates

"Niche" festival "revival" leads to a new wave Of Chinese and foreign "tongpao" Hanfu resonates

Belarusian girl Li Jiaqi wears Hanfu to experience the ancient Chinese style. Courtesy of respondents

Xi'an, April 3 (China News Network) Title: "Niche" Festival "Rejuvenation" Leads to a New Wave Chinese and Foreign "Tongpao" Hanfu Resonates

Author Yang Yingqi

"It is most appropriate to be able to wear a spring trip in the suburbs of Hanfu on the Shangwei Festival!" Li Jiaqi, a Belarusian girl, wrote in the circle of friends that she had just learned about the "new" festival a few days ago and was very much looking forward to this opportunity to wear Hanfu and walk in the spring garden.

"On March 3, the weather was new, and there were many people on the water's edge of Chang'an." The Shangwei Festival, the third day of the third month of the lunar calendar, is a traditional festival in China. In recent years, Hanfu culture has become a new trend for young people, and "niche" traditional festivals such as the Shangwei Festival have entered the public eye. Dressing up according to festive customs and imitating the old rituals of the ancients, Hanfu opens a "window" for them to re-understand the tradition as a new holiday outfit for Chinese and foreign youth.

"Niche" festival "revival" leads to a new wave Of Chinese and foreign "tongpao" Hanfu resonates

On the morning of the 3rd, Chang Yongwen began to prepare for the Day's Hanfu style dressing. Courtesy of respondents

"Hanfu is classical and feminine, and it makes me feel the charm of Chinese culture more intuitively." Li Jiaqi told reporters that she has a special love for traditional Chinese culture since she was a child, and after coming to China, Hanfu has become her "favorite", "Whenever I wear Hanfu, it seems that I really become a Chinese from ancient times, which is a completely different feeling from understanding China from the pages." ”

Li Jiaqi, who is passionate about Hanfu, is also passionate about traditional Chinese festivals. "I used to wear Hanfu to admire the lanterns and guess the riddles on the night of the Lantern Festival. Walking under the city walls, the classical Hanfu made me naturally blend into the festive atmosphere. In Li Jiaqi's view, every traditional festival is an opportunity for her to deeply experience Chinese culture.

On the day of the Shangwei Festival, the Flower Dynasty Festival, known as the "Hundred Peanuts Day", was also held in many places in Xi'an. As a regular visitor to the Flower Dynasty Festival, Hanfu "Tongpao" Chang Yongwen disguised as the "Pomegranate Flower God" to participate in it, "My friends and I are more and more willing to celebrate traditional festivals, in addition to showing the beauty of Hanfu, the sense of ceremony brought by these festivals can not be replaced." ”

Chang Yongwen believes that as a cultural carrier, Hanfu brings many opportunities for people to perceive traditional culture. "Every time there is a festival or a flower festival, my friends and I will learn a lot about traditional customs and historical allusions, and then imitate the ancients on an outing. It's also a great way for us to socialize. Chang Yongwen laughed.

"Niche" festival "revival" leads to a new wave Of Chinese and foreign "tongpao" Hanfu resonates

The picture shows the "pomegranate flower god" Chang Yongwen after grooming. Courtesy of respondents

As the "Hanfu fever" continues to heat up, the third day of the third month of the lunar calendar is selected as the "Chinese Chinese Costume Day". Young people are constantly broadening their cultural boundaries and enriching the travel scene of Hanfu. According to the relevant survey data released by Ai Media Consulting in 2021, nearly 50% of Chinese consumers have paid attention to Hanfu-related cultural festivals or exhibitions, and among Hanfu consumers, users aged 26 to 40 account for more than 60%.

Long Qi, director of the Lile Culture and Education Department of Guanzhong College, said that as one of the manifestations of traditional culture, Hanfu reflects the young people's love for traditional culture. "At the same time, the freshness of young people for 'niche' festivals is also a return to culture. In fact, traditional culture has never been far away from us, and it is its 'vitality' full of beauty and attraction that will trigger the interest and exploration of young people, so as to pass it on. (End)

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