In fact, under the stimulation of the epidemic and chip shortage, many models of terminal discounts have been reduced, but the preferential margin of Mai RuiBao XL is still very high, according to the vertical platform reports in some areas of the decline has reached 50,000 yuan, the naked car price is as low as 114,900 yuan, this price almost touched the bottom line of the joint venture mid-level car, in the past, Mai Rui Bao has won the title of one of the "Di Si" three treasures in the market because of the people-friendly price, it seems that now it has evolved to Mai Rui Bao XL, and the cost performance is still not lost.
Using the price that can only buy a compact car, starting with a mid-level car with higher positioning and more space is actually very attractive to consumers, after all, the car experience and comfort brought by the latter will be much higher than that of the A-class car. However, in fact, the sales volume of The Maribao XL in the terminal is not high, with cumulative sales of only 5680 vehicles in the first two months, which is also completely backward in the mainstream mid-level car field.
It is difficult to say that the Maribao XL cannot get market share because the product is not competitive, after all, from many aspects, this car has a strong strength. Due to the appearance of The Hornet Camaro in the Transformers series of movies, the Chevrolet brand has become one of the most favorite brands of many young people, and its models have shown more novelty in design. The appearance of the Maribor XL also continues the sports gene of the Chevrolet brand, with a muscular hood rib line and waistline with a low body and an upturned duck tail, and the whole vehicle posture is very healthy. The Redline version is given a stronger athletic ability, and at the same time, it is more eye-catching in design, with blackening of the grille, wheels, etc., and the details are also set with red flowers, which looks completely on the aesthetic points of young people.
Even though Chevrolet can't get too many points on the interior, if you look used to the design of Japanese products such as Toyota, and then turn your head to look at the interior of the Maribao XL, you may still think that this American car is much better, and the level and three-dimensional sense of the center console are created well, but the color matching is slightly low-key and simple. And the configuration of the entry-level model is not too low, 8-inch central control screen, Internet of Vehicles, OTA upgrade, sunroof, automatic air conditioning, keyless system, etc., there is no fancy function, but the basic configuration is at least all equipped, and considering its actual price, the configuration level has been good.
The powertrain is the strength of the Maribao XL, the 1.5T version has a maximum horsepower of 169 hp and a peak torque of 250 Nm, while the 2.0T version has reached 237 hp and a peak torque of 350 Nm, all matched with a 9AT transmission. Handling and power performance in the same level of products also belong to the upstream level, last year's 2.0T Ma ruibao XL vegetarian car also won the title of the fastest front-drive car within 200,000 yuan at the Zhejiang International Circuit with a lap of 1′54"168, surpassing Lynk & Co 03+ and other models, but also verified the excellent performance and excellent cornering ability and stability, if you pay more attention to the driving pleasure of friends, you can directly choose the 550T series, the starting price only needs to be in the early 140,000.
To sum up, the competitiveness of Maribao XL is not weak, and the comprehensive cost performance is very prominent. And the fundamental reason for the poor sale, in fact, is still attributed to the gradual marginalization of the Chevrolet brand in the Chinese market, looking at the current product matrix and sales of the entire brand, only one Cruze support, monthly sales can reach more than 10,000 vehicles, the rest of the models are basically in a tepid state, how to reshape the brand image and status in the Chinese market, is where Chevrolet needs to think.