The detailed whole process of large-scale commercial real estate development: construction application - pre-strategy - investment - design - cost - real estate

The detailed whole process of large-scale commercial real estate development: construction application - pre-strategy - investment - design - cost - real estate

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5.1 Business Positioning

5.1.4 Business Positioning and Business Mix

5.1.4 - Project SWOT Analysis

5.1.4 - Overall Positioning of the Project

5.1.4-Project customer group positioning

5.1.4 - Project Portfolio

5.1.4 - Functional composition ratio

advantage

1. The future population introduction volume of the district is large, and there is a lack of high-quality commercial projects in the district, and the market space is large; 2. The traffic conditions of the project are good, and self-driving, subway, bus, etc. can be easily reached.

Opportunity

1. The project is planned to have a large-scale shopping center, complete business formats, strong customer capacity, and easy to form project characteristics and competitive advantages; 2. The project is connected to the subway and there are two large parks around, which can bring a large number of people from outside the area to the project if fully utilized. Copyright Notice

inferior position

1. The city of this district is far away from the urban area, and the current population of the surrounding area is insufficient, and it will take a long time for the introduction of mouths; 2. The project is far away from the traditional business district, the surrounding business atmosphere is lacking, and the market cultivation takes a long time.

Wei Hu

1. The existing low-end business and low-price competition in the surrounding area may have a certain diversion effect on the passenger flow of the project; 2. The potential threat of large-scale high-level business that may occur in the future; 3. There are a large number of sales-oriented businesses in this project, and future operation and management may have some negative impacts on self-owned businesses.