Among the newly launched new mobile games, the "Qing Yu Nian" mobile game, which was developed and spontaneously developed by Sheng Qu Games, can be described as one of the products with the highest user attention.
"Celebrating the Rest of the Year" mobile game
Since the official launch of the full platform on March 25, this MMORPG mobile game based on the novel of the same name and deeply linked with the 2019 hit drama "Qingyu Nian" has not only continued to rise in popularity on Weibo, but also received up to 530 million topic readings in a single day, and the market performance was also particularly eye-catching - on the first day of launch, it was recommended by the App Store new game, and quickly rushed to the first place in the iOS free list and the seventh best-seller list. After contracting for three days to rank first in the iOS free list, he also recommended the App Store Today, ranking in the top eight of the best-seller list for four consecutive days. Combined with the performance of the first week of the product, whether it is the topic popularity or the ranking of the list, it reflects the user's attention and recognition of the "Qing Yu Nian" mobile game. With the rollout of the follow-up market action of Sheng Qu Games, the performance of the "Qing Yu Nian" mobile game has also been placed on higher expectations.
During the launch of the "Qing Yu Nian" mobile game, it was recommended by the Apple App Store many times
Four-year investment ushered in the harvest period The "Qingyu Nian" mobile game highlights the results of the development and upgrading of Shengqu games
The performance of the "Qing Yu Nian" mobile game is closely related to the continuous increase in research and development investment in Sheng Qu Games in recent years. As a game company with a huge "family foundation", Sheng Qu Games has maintained the stable operation of nearly 100 classic products, many of which have been operating for more than 10 years, such as "Legend of Blood", "Legendary World", "Adventure Island", "Valley of Dragons", "Aion", and "Rainbow Island". Under the refined operation that constantly revolves around the needs of users, many classic games have not only become well-known IPs with strong vitality, but also continue to contribute considerable income to Sheng Qu Games. It is understood that including "Adventure Island" launched in 2004 and "Tower of Eternity" launched in 2009, both set a new high in daily flow and daily activity in recent years last year. Because of its deep "family foundation", Sheng Qu Games also has more confidence to increase investment in research and development and distribution. Since 2018, Sheng Qu Games has been working to build a research and development center, focusing on the improvement of research and development capabilities. In the past few years, Sheng Qu Games has invested an average of more than 1 billion yuan in research and development every year, and the scale of the R&D team is expected to exceed 3,000 people. Under such investment, Sheng Qu Games has not only created a middle office with a complete set of standardized systems and can serve the industry, but also greatly improved its own production capacity, broadened its product categories, and created a number of boutique games including the "Qing Yu Nian" mobile game.
In the body of the "Qing Yu Nian" mobile game, it can be seen that the research and development advantages accumulated by Sheng Qu Games in the MMO category in the past 20 years have been fully released, whether it is IP restoration, screen quality or gameplay innovation, the "Qing Yu Nian" mobile game has a high level of performance.
In terms of IP restoration, from the worldview of ancient and modern integration, from geography to humanities, from characters to plots, "Qing Yu Nian" mobile game strives to restore every detail of the original work in an all-round way, creating a real world where rivers and lakes and temples are intertwined. In addition to being able to revisit the classic bridges in the original book in the game, players can also unlock new side stories and spin-off plots in addition to novels and film and television dramas.
The open ending gameplay in the "Celebrating The Year" mobile game
In terms of screen performance, the "Qing Yu Nian" mobile game has the quality of the next generation, not only the character modeling and scene design have reached the top level of the industry, the portrayal of lighting effects and weather is more meticulous, each climate has more than three ways of presentation, and every minute of change can see different light and shadow.
In terms of gameplay innovation, the "Qingyu Nian" mobile game jumped out of the traditional MMO class system, built a set of weapons as the core of the free martial arts settings, players can switch weapons to change the move skills, with the game's partner assistance system, for the battle to bring a richer strategy combination system at the same time, but also greatly improved the traditional MMO competition value of the game experience.
The "Qing Yu Nian" mobile game is set in a free martial arts setting with weapons as the core
The upgrade in research and development has indeed established a lot of competitiveness for the "Qing Yu Nian" mobile game in today's MMO market. The market performance of this product after its launch has also successfully made a good start for the 2022 product year of Sheng Qu Games.
A variety of new big IP products are ready to be developed Sheng qu game products are highly anticipated in the new year
At the annual meeting of Sheng Qu Games held on January 11 this year, Tang Yanwen, CEO of Sheng Qu Games, said that In 2022, Sheng Qu Games will usher in the big year of products, and on the same day, the "Qing Yu Nian" mobile game also officially launched a new reservation station. At that time, the news came out, which not only triggered the expectations of many MMO users and fans, but even once increased the keyword search volume of "Qing Yu Nian". Looking back now, the choice to let the "Qingyu Nian" mobile game take the lead not only has a morale-boosting effect internally, but also highlights the upgrade of Shengqu Games in research and development and distribution.
On the one hand, by verifying the effect of the advertising strategy of the MMO product of the larger order of magnitude of the "Qing Yu Nian" mobile game, it will help Sheng Qu Games achieve better conversion results in the next product release. On the other hand, with the help of the influence of the "Qing Yu Nian" IP in the field of novels and film and television, it not only brings a large number of pan-users to the "Qing Yu Nian" mobile game, but also further strengthens the brand impression of Sheng Qu Games to create a boutique game, so that more users are more looking forward to other IP products to be launched in the future. It is reported that among the upcoming new products, including the first legendary IP mobile game "Legendary World" created with Unreal Engine, the sandbox survival mobile game "Famine: New Home" with high freedom and multiplayer gameplay, the action MMO "Dragon Valley International Edition" that uses the unlocked battle mode, and the well-known animation IP adaptation of "Jojo's Wonderful Adventure Golden Hymn" and other key IP products.
It is believed that with the victory of the "Qing Yu Nian" mobile game, the deep investment in research and development of Sheng qu Games in recent years will also bear heavy fruits. What kind of surprises will be brought to players by these new big IP products in the future, which is worth looking forward to.