Huawei's new flagship detonated a boom, and the stock was sold out, causing a rush
As Huawei's new generation of flagship mobile phone series in 2024, the Pura70 has caused a boom in the market since the first batch of sales on April 18 because of the tight spot. This new series of high-end phones with top-notch configurations will undoubtedly become a new growth point for Huawei's mobile phone business in the coming period.
With excellent hardware configuration, innovative system functions and the ultimate pursuit of image photography capabilities, the Pura70 series has gained wide attention and popularity from consumers at the beginning of its launch. Although Huawei has increased its supply efforts, due to the strong market demand, the spot is still in short supply for a while, which has directly led to the phenomenon of high price speculation by scalpers.
The Pura70 series includes four versions, namely the standard version of the Pura70, the high-end version of the Pura70 Pro, the enhanced version of the Pura70 Pro+ and the top-of-the-line version of the Pura70 Ultra, with a price range of 5499 yuan-10999 yuan, and its positioning is directly benchmarked against Apple's iPhone 15 series products.
From the perspective of hardware specifications, the Pura70 series is equipped with Huawei's self-developed HarmonyOS 4.2 operating system, which supports black technology functions such as Beidou satellite navigation and picture messaging. In terms of image photography, the Pura70 series is equipped with a super-concentrating telescopic lens, and the photo quality is expected to be comparable to that of professional SLR cameras. In addition, the Pura70 series also uses industry-leading processors, high-capacity batteries, and high-refresh rate curved screens and other top-of-the-line configurations, and the overall strength is remarkable.
On April 18, the Pura70 Ultra and Pura70 Pro, two high-end models, went on sale first. Due to the limited availability of these two models, they were sold out in a short period of time. In order to meet the needs of consumers, Huawei immediately increased its internal supply efforts.
Even so, when the two other versions, the Pura70 and Pura70 Pro+, went on sale on April 22, there was also a shortage of stocks. A large number of consumers queuing up to buy at the scene appeared, and the scene was out of control for a while. The on-site staff had to call everyone to maintain order several times to avoid safety incidents.
The phenomenon of short supply and demand has directly led to the emergence of high-price speculation by scalpers. According to incomplete statistics, in some areas, scalpers have even hyped the price of the Pura70 series models to a sky-high level of nearly 20,000 yuan, which is much higher than the official guide price.
In the face of this situation, Huawei said that it will further increase the production capacity of the Pura70 series, and strive to replenish the market supply in the shortest possible time to meet the purchase needs of consumers. Huawei also calls on consumers to consume rationally and not to be fooled by the hype of scalpers.
Industry insiders believe that the main reason why the Pura70 series will cause such a boom at the beginning of the market is that this series of models is accurately positioned and equipped with outstanding configurations. Especially in terms of image and photography capabilities, the strength of the Pura70 series has been highly recognized by consumers.
It is said that the Pura 70 series is likely to become a new growth point for Huawei's mobile phone business in the coming period. At a time when the smartphone market is becoming increasingly saturated, only by continuously launching truly outstanding flagship products can we attract the favor of consumers and maintain the sustainable development momentum of the enterprise.
Although the Pura70 series caused a rush due to the fact that it was sold out at the beginning of the launch, it is undoubtedly a testament to the strong appeal of this new device in the minds of consumers. Whether Huawei can make the Pura70 series truly a new generation of flagship models by increasing supply and optimizing marketing will determine the market prospects of this series of products. Industry insiders generally expect that the Pura70 series can continue the glory of Huawei's mobile phones and reproduce the glory of the P series in the high-end market.