On March 25, the official genuine authorized mobile game "Qing Yu Nian" developed by sheng qu games' heirloom studios was officially launched on the whole platform. With the largest share in the entire mobile game market and the most competitive MMORPG mobile game category, it has finally ushered in a competitive and powerful player.
The full platform of the "Qing Yu Nian" mobile game was officially launched
This 3D MMORPG mobile game, which is based on the novel of the same name and deeply linked with the 2019 hit drama "Qing Yu Nian", is the first game authorized by the IP of "Qing Yu Nian". With the research and transportation advantages of Sheng Qu Games in the field of MMORPG, the influence of the "Qingyu Nian" IP in the novel and film and television circles, and the traffic blessing of Song Yi, who played the "first talented woman in Beijing" Fan Ruoruo in the "Qingyu Nian" drama, as a spokesperson, the "Qing Yu Nian" mobile game has received nearly 350 million related topic readings on Weibo before it was officially launched, and has accumulated more than 8 million player reservations. On the day of launch, the "Qingyu Nian" mobile game was recommended by the App Store and quickly climbed to the first place in the free list and the second place in the overall list.
On the first day of the launch of the "Qing Yu Nian" mobile game, it took the first place in the free list
It is based on the "new ancient" setting after the destruction of modern civilization, the classic famous scenes that highly restore the cat's tired pen, the original story with millions of words expanded, the unfixed occupation and sect, and the bondage with many classic characters such as Fan Xian and Wuzhu... These are the characteristics of the "Celebrating the Rest of the Year" mobile game. The R&D team aims to outline a real world where rivers and lakes and temples are intertwined, bringing players a non-traditional ancient martial arts world that integrates modern elements. It is a new combination of the long-established MMO category and the unique theme, and it is a new martial arts model that is eye-catching at the moment when traditional martial arts MMO is everywhere.
With a unique overhead core to break through the research and development of the new martial arts
In the domestic market, MMO, as one of the most mature game categories, is moving towards more diversified and more segmented in both gameplay and themes. Although the original work of "Qing Yu Nian" is a cross + martial arts theme, the core of its IP itself is an overhead world with a diversified structure, even if the bottom layer is an ancient society with temple power and chivalry, but this society is based on the destruction of modern civilization, so there will be glass, soap, and even temple museums and other elements that are obviously different from ancient society in the original work.
The temple in the original book
In the world of martial arts, you can even use a computer to solve puzzles
Such a special setting makes the "Qing Yu Nian" mobile game have a greater imagination and creative space when developing. For example, players can contact sniper rifles, computer headsets, electric vehicles and many other modern props in the game, and these items that should not appear in ancient society are in line with the setting and logic of the IP itself, which can bring players an interesting experience of the integration of ancient and modern elements. At the same time, such design ideas are not only applied to the production of props or scenes, including the design of cutscenes, music, and combat and gameplay, but also refresh and break through the inherent design framework of traditional martial arts MMOs through the integration of ancient and modern, so as to make the "Qing Yu Nian" mobile game unique in the current martial arts MMO market.
In the "Qing Yu Nian" mobile game, you can ride an electric car
Different from the traditional martial arts MMO for the division of the player's character in the class and sect, the "Qingyu Nian" mobile game focuses on the weapon as the core of the martial arts system, by switching weapons, the player's martial arts skills also change. In the game, players can carry two weapons to switch at will, have multi-line growth options, whether it is a melee duel or a long-range output battle scene, they can flexibly use different skill strategies to deal with. In addition, the companion system in the game can also allow players to call many classic characters in the original books such as Fan Xian and Si Gu Jian to help in battle, bringing more variables to the development of the war situation. It can be said that the combat design of the "Qing Yu Nian" mobile game has improved the game experience of MMO simply competing in numerical size to a certain extent. Players can match the different skill attributes of their partners and their own martial arts skills, and combine a variety of lineups at will, which not only enhances the overall combat fun, but also derives a rich strategy system for players to study and apply for a long time.
The Wumen Sect is set up with weapons as the core of the martial arts skill system
For the "Qing Yu Nian" mobile game, the differentiated ancient and modern integration experience and unique gameplay are the basis for it to become a new martial artist, but it can make this product gather higher popularity before the launch of the whole platform, which is inseparable from a series of high-quality marketing actions of Sheng Qu Games.
High-quality serial marketing continues to create momentum to increase the popularity of the launch of the "Qing Yu Nian" mobile game on all platforms
Reviewing the publicity and release bureau of the "Qing Yu Nian" mobile game from the opening of the reservation to the launch, it can be seen that Sheng Qu Games has rhythmically launched a series of serial marketing plans around the Spring Festival, urging, and the continuous brushing of the screen by the spokesperson to enhance product hotspots and topics. First of all, on the occasion of the Spring Festival of the Year of the Tiger, the creative small theater "Qing Meow Year" and a series of cat cat New Year posters filmed by the cat Cos "Qing Yu Nian" mobile game protagonist group were launched to create a "cat and cat protagonist group" that was both grounded and cute and interesting, triggering cat lovers and IP fans to self-disseminate on social platforms, and leading to the topic of the second season of the national celebration of the new year.
"The Year of Qing Meow", dubbed in dialects across the country, is very grounded
Each cat was photographed with a beautiful makeup photo poster
Song Yi, who plays Fan Ruoruo, urged the mobile game "Qing Yu Nian" to be launched
After Song Yi, who played Fan Ruoruo, in the Weibo "reverse urging" "Qing Yu Nian" mobile game, Sheng Qu Games quickly created a "mobile game set time, up to you!" "The player activity, through the way of player participation in the promotion of changes, accelerates the final date of the launch of the "Qing Yu Nian" mobile game. While enhancing the sense of user participation, the event also laid the groundwork for the concept of "Qing Yu Nian 1.5 Season" that followed.
Players participate in the promotion of the "Qing Yu Nian" mobile game online
Subsequently, before the official announcement that Song Yi became the spokesperson of the "Qing Yu Nian" mobile game, the official successively released suspense posters and spokesperson suspense videos, with the news that the 1.5 season of "Qing Yu Nian" will be broadcast on the exclusive live broadcast platform of the mobile game, triggering a wave of speculation on various platforms. On the day of the official announcement of the spokesperson, the official released a fun VLOG "Smile Under a Black Cloth" filmed from the perspective of Fan Ruoruo, played by Song Yi, presenting Fan Ruoruo's happy daily life as the first blogger in Nanqing in the form of a small theater, and unlocking the subsequent updated VLOG content with the date on the spokesperson's special page.
In the suspense poster, you can see the small words of "1.5 seasons" of "Qing Yu Nian"
The Qingyu Year VLOG series performed by Song Yi, the first blogger in Nanqing
From the "Year of Qing Meow" to the "First Blogger of Nanqing" Song Yi to the official launch of the "Qingyu Nian" mobile game known as "1.5 Seasons", it can be seen that Sheng qu Games is exporting the concept of "Qingyu Nian 1.5 Seasons" to users in a ring-by-link manner, and finally landing on the game itself. In fact, this is also the concept that the "Qing Yu Nian" mobile game hopes to convey to the user, compared with novels and film and television dramas, the advantage of the game is that it can present the world in the original book from a more comprehensive perspective, and can bring users a deeper sense of substitution. As a mobile game adaptation of the IP of "Qing Yu Nian", the "Qing Yu Nian" mobile game not only restores the original work and film and television content, but also hopes to play a role in plot undertaking and IP extension, which is why Sheng Qu Games should focus on the concept of "Qing Yu Nian 1.5 Seasons" in the marketing process of this product.
The same frame poster of the "Qing Yu Nian" mobile game spokesperson Song Yizhen and Fan Xian's game image
With the official launch of the "Qingyu Nian" mobile game, whether its concept as "Qingyu Nian 1.5 Seasons" can be truly recognized and accepted by users, I believe we will soon get the answer.