May 23, 2023 | Total Issue 3244
This "520", after more than 4 months of data accumulation, the effective playback of the main film of "Crazy" officially exceeded 10 billion.
This is a welcome achievement. After all, 2 years and 9 months have passed since the last update of the Yunhe Data's "10 billion club" list. And the last "tens of billion" explosive "Qing Yu Nian", it took more than 8 months to achieve this achievement.
But from the perspective of the industry's psychological expectations, the arrival of the "tens of billions" achievement of "Crazy" is a little late. In the Q1 drama effective broadcast list released by Yunhe Data, the number of views of "Crazy" reached 9.54 billion. As far as the public opinion of "Crazy" was concerned at that time, it was hard to imagine that the climb to break 10 billion in the final broadcast would be so long.
What is the growth curve of the effective playback of the feature film of "Crazy"? In the Yunhe Data "Ten Billion Club" list, is "Crazy" an explosive player? What are the different data growth patterns of dramas with more than 10 billion views?
On the occasion of "Crazy" on the list, you may wish to take a look at what kind of data portrait these "hardcore" explosions that rely on the number of broadcasts to hit the sky.
"Crazy" broke 10 billion, which is both slow and fast
At present, there are a total of 13 dramas on the Yunhe Data's "10 billion club" list (this list began to be counted on January 1, 2017).
From the perspective of time distribution, 5 dramas were launched in 2017, 3 dramas were launched in 2018, 3 dramas were launched in 2019, and no dramas were on the list from 2020 to 2022, until this year's "Crazy" broke the silence. Objectively speaking, there are no dramas on the list between 2020 and 2022, which is related to the new rule that the number of TV series cannot exceed 40 episodes after 2019. But this time distribution can at least falsify a so-called consensus - that is, the myth of traffic dividends brought to the video industry due to staying at home due to the epidemic. At least in the head-hit drama, home did not significantly pull the audience's willingness to watch.
Judging from the statistical results of the effective broadcast volume of the feature film exceeding 10 billion cycles, there is also a huge difference between reality dramas and costume dramas.
Among these 13 dramas, the 4 dramas with an effective broadcast volume of more than 10 billion in 100 days, namely "Three Lives and Three Lives and Ten Miles of Peach Blossoms", "Chosen Heaven", "The Legend of Chu Qiao" and "Do You Know Whether It Should Be Green Fat Red Thin" (hereinafter referred to as "Know No"), are all costume dramas, and female costume dramas account for 3. The cycle of reality dramas breaking 10 billion is generally longer, including 535 days in "In the Name of the People", 867 days in "Ode to Joy 2", and 277 days in "All Very Good". The only "present" drama "Dear, Love" also took 424 days to achieve more than 10 billion views.
Data source: Yunhe Data Mapping: Film and television monologue
In comparison, "Crazy" completed the goal of breaking 10 billion in 126 days, although it is much slower than the ancient puppet fairy hit, but it is already the fastest one in the reality drama. If we consider that "Crazy" has only 39 episodes, which is far lower than the length of 78 episodes of "Do You Know" and 67 episodes of "The Legend of Chu Qiao", we can fully see it as an "explosive" player comparable to the head costume drama.
Moreover, from 2017 to 2018, it is still a reckless era of "feature film broadcast" statistics, and the ability to remove moisture is not as good as today, it can be said that the tens of billions of "Crazy" are much more hardcore than those fairy tale dramas.
"Know No" and others
In the "10 billion club" list of Yunhe Data, there is a magical existence, that is, "Know No".
This is a drama with a feature film broadcast volume of more than 10 billion, and the speed is extremely fast. At the same time, it is the only drama that can maintain a relatively high annual broadcast level for a long time.
"Do You Know" was launched at the end of 2018 and broadcast on New Year's Eve. In 2019, the number of views of the feature film exceeded 14.4 billion, and for three consecutive years, "Do You Know" appeared in the list of the top 20 effective views of the feature film in Yunhe Data's year, with results of 2.49 billion in 2020, 1.684 billion in 2021 and 2.42 billion in 2022. In Q1 of this year, "Do You Know" ranked 13th with 680 million effective views of the feature film.
In this way, the effective playback of "Do You Know" has exceeded 21.6 billion, and it is the only member of the "20 billion club". No wonder some viewers concluded that there are only two "blockbuster" dramas, "Do You Know" and others.
So is it possible for "Crazy" to become an evergreen tree similar to "Do You Know"? Judging by the current monthly playback data, it may be difficult.
Data source: Yunhe Data Mapping: Film and television monologue
After peaking at 5.8 billion in February, the monthly playback of "Crazy" quickly declined, with 340 million active views in April and 140 million from May 1-20. In comparison, the average monthly effective playback of "Know No" in Q1 this year is about 230 million.
From this point of view, "Crazy" is indeed true to its name, conquering the vast majority of target audiences in the shortest time, and it is powerful in leapfrogging, but there is no long-tail performance.
【Text/Tin Snare Drum】