Tech Planet April 2 news, recently, Morketing released the Advertising Revenue of Chinese Internet Companies in 2021, from the list, Alibaba, Tencent, Baidu ranked in the top three, Followed by Pinduoduo and JD.com ranked fourth and fifth respectively.
The list shows that in 2021, the year-on-year growth has basically been achieved, including Pinduoduo, Kuaishou, B station, Huya, etc., all of which have reached more than 50% or even 200% growth.
As an important player in information flow advertising, although ByteDance has not yet been listed, some media reports have said that its advertising revenue in 2020 will reach 183 billion yuan, and its target for 2021 will be 260 billion yuan. At present, with reference to the list data, it can be seen that ByteDance's advertising business revenue is second only to Alibaba, ranking second.
A screenshot circulated online before, showing that according to Reuters, ByteDance internally disclosed that the total revenue for the whole year of 2021 was about 58 billion US dollars (369.2 billion yuan), an increase of 70% year-on-year. Its advertising revenue accounts for about 77%, and its annual advertising revenue is about 280 billion yuan.
Subsequently, byte debunked the rumor that after investigation, the news was a rumor. Byte said that the news said reuters reported, but in fact, Reuters has never released news about ByteDance's advertising revenue of more than 280 billion.