In the past two years, Jialing Coco can be said to have set off a retro bent beam wind in China, and coco has set off a wave of memory killing with a highly similar appearance to Honda's "Super Cub". Although Jialing Coco is a newly listed curved beam model in 2020, as early as 1981, Jialing and Honda have cooperated, Honda transferred some technology and provided some parts, and cooperated with Jialing to produce CJ50 motorcycles in the Chinese market, which is the predecessor of today's COCO.
Today's Jialing coco with retro and small fresh style, coupled with a price of about 6,000, quickly in the young consumer group fire, other manufacturers have also followed the introduction of retro bent beam style models with a very similar style. In the face of the inner volume of the friends, Jialing in addition to updating the coco, also sacrificed another magic weapon, a sports curved beam car called SRV180.
In the good atmosphere of the domestic retro curved beam model market, it seems that Jialing wants to use the SRV180 to open up another way for an entertainment curved beam car.
But this road is not destined to be smooth, and the sports bent beam and the retro curved beam are not a market.
As early as a few years ago, Bernali had a sports curved beam model called THE RFS150i, just as everyone had basically never seen this car on the street, and the sports curved beam had basically no seat in the domestic entertainment motorcycle.
The retro curved beam is different, in terms of the market reflection of Jialing Coco, the popularity of the retro curved beam market is inseparable from the following three factors.
1. The appearance has a history to rely on
Coco and Honda juvenile appearance is highly similar, this similarity can bring two benign consequences, the first person who likes Honda juvenile will buy this car, because before in the country can not buy a young beast that can legally go on the road. Secondly, people who like literary retro fans will also buy this car, because the design of Honda's young beast is really excellent, even if he does not know what Honda is, does not know what a young beast is, he can appreciate the design of the young beast and is willing to pay for it.
2. Friendly to newbies
Compared with a number of pedal and cross-riding models, coco's threshold in terms of displacement, seat height, weight, and handling is much lower than that of cross-riding, and he can also give you control similar to cross-riding, satisfying the desire of many novices who do not want to ride a scooter, but want a motorcycle that can be easily operated.
3. Affordable price
If you start from the aesthetics of young consumer groups, you will have to start from 10,000 smaller pedals because of the appearance choice, and the price of Jialing Coco is about six thousand, and cheap is the last word.
However, if you change to a sports curved beam car, the advantages of the above three aspects will disappear at least two aspects, the appearance feelings will no longer exist, and the price of the people will disappear.
Sports bending beams can have good market performance in Southeast Asian countries, but in China, it is difficult for Jialing to reproduce this feat, which must start from infrastructure and per capita income.
The infrastructure level of Southeast Asian countries can be said to be far from that of China, and the road conditions are much more complicated, coupled with the fact that the economic conditions of the people in Southeast Asian countries are usually not good, most people cannot afford too expensive models.
Under the constraint of double conditions, the advantages of curved beam vehicles began to gradually become clear. Simple to handle, highly passable, and inexpensive, it is simply the perfect model between cross-riding and pedaling.
Based on the large amount of social ownership of curved beam vehicles in Southeast Asian countries, the model culture of curved beam vehicles will be deeper, and sports curved beam vehicles will naturally be more easily accepted by the public, the so-called comparison needs to have references, and the through-road curved beam car is just the best reference for the sports curved beam car. Manufacturers naturally understand the needs of consumers the most, like Honda and Yamaha in the Southeast Asian countries launched a sport bending beam car, is the best performance of the market consumer demand.
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Let's look back at the domestic market, the curved beam car in the hearts of our contemporary motorcycle enthusiasts may be the memory of the father's generation when they were young, or it may be the memory of the young age, the road conditions and national economy of our country in that era are like the current Southeast Asian countries, but the market at that time was still in the process of satisfying a very single supply relationship of existence or absence. With the deployment of a variety of pedals and cross-riding models in China, the social ownership of curved beam vehicles has gradually decreased with time, and now it mainly appears in small cities and villages in the third and fourth tiers.
Therefore, Jialing wants to open up the domestic sports bending beam car market in this situation, and I think the road will be very bumpy.
In terms of appearance, in the current market atmosphere, scooters and cross-bikes are not handsome/classic.
On the cost performance, there are many cross-cycling bicycles in the early 10,000s, and it is difficult to grab the market with water-cooled curved beams with ABS.
In terms of recognition, today's young people have no concept of curved beam cars, and even takeaway brothers tend to pedal and cross ride. Who would buy a sports bent beam?
And is it this kind of curved beam car with a high degree of originality? Aside from a few bent beam car enthusiasts, I really can't think of it. Of course, Jialing this curved beam is not only for the domestic market, there is a high probability of export to Southeast Asia, even if the wall is not fragrant, I also wish Jialing this car can be successful in the Southeast Asian market.
summary:
One more model to choose from in the sports motorcycle is definitely a good thing for the majority of motorcycle friends, but the product force will determine the direction of the market, and the sports curved beam car can not even talk about competitive pressure, and the first solution is the survival problem. Of course, this is only my own stupidity, the final trend must be judged according to the actual reaction of the market, perhaps in the current consumers in the case of serious cross-riding and pedal inner roll aesthetic fatigue, change the taste is also a must-have thing.