The mid-size SUV market has always been regarded as an important growth sector by joint venture brands, which can not only raise the brand tone, but also enhance the profit margin of the model. Therefore, it has attracted many car companies to layout one after another, and Jiangling Ford is one of them, which has laid the important position of Lingrui in the market.
On March 28, Jiangling Ford Lingrui was officially listed, guiding the price of 139,800-16.58 million yuan, a total of 4 models were launched, and the new car was positioned in a medium-sized SUV. Compared with the joint venture rivals of the same level, what are the highlights of the "latecomer" Ford Lingrui? In the fierce market competition, what advantages does Lingrui rely on to achieve a breakthrough? For Jiangling Ford, there is a clear answer.
The shape is sporty and atmospheric, and the interior is full of technology
Whether it is the English name of "Equator Sport" or the Chinese name of "Lingrui", it is not difficult to see the relationship between Lingrui and Lingyu. Rather than saying that Lingrui is a scaled-down version of Lingyu, it is better to regard it as a more exquisite sports version of the model, through the refresh of product power, so that the new car can better meet the diversified consumer demand.
In terms of appearance, the two models have a certain inheritance relationship. Lingrui adopts a front face design similar to Lingyu, and the combination of split headlight groups and a large area of forward air grille highlights a good sense of high-end and fashion. The 4630/1935/1706mm body length, width and height dimensions, as well as the wheelbase data of 2726mm, have certain advantages in the same class.
On the side shape, a thick and powerful waist line is shaped above the rear wheels, which brings out the posture of the body side of the body, and the five-width wheel rim further adds a sense of sport. The tail shape follows a simple design style, and the horizontally arranged tail light group can present a brilliant lighting effect after being lit, which can bring a better visual experience.
In terms of interior, Lingrui adopts a dual 12.3-inch full LCD instrument + central control screen dual screen design, embedded Tencent TAI 4.0 intelligent system, in addition to the conventional online navigation, online music, video playback, mobile phone interconnection functions, the system is also equipped with car WeChat, Tencent intelligent driving map, national K song, Tencent conference and other rich expansion applications.
The overall line and shape of the center console are relatively straight, with blue + black interior color, making the visual experience of the carriage more fresh and natural. At the same time, soft leather materials are used to cover many places and match wood grain panels, which enhance the sense of luxury without losing refinement.
In terms of technology configuration, the new car is equipped with Ford Co-Pilot360 Intelligent Driving Assistance System, which supports ACC adaptive cruise, blind spot monitoring, lane change assist and other functions. The high-end model is also equipped with functions such as changing lanes with lights and reversing tracks. These high-end features appear on a joint venture medium-sized SUV priced at more than 100,000 yuan, which can not only improve the convenience of driving, but also make the driver feel a good sense of honor.
Equipped with the new 1.5T four-cylinder power, the performance is worth looking forward to
In the power part, Ford Lingrui is equipped with an EcoBoost 170 four-cylinder turbocharged engine modeled 4G15F6L, which is the first model to be equipped with this engine, and it will be applied to the new Focus model in the future, and is expected to become the main model of the Ford brand. Lingrui grabbed the "head soup", which shows the importance of its status.
The 1.5T engine has a maximum power of 170 hp and a peak torque of 260 Nm, matching a 7-speed dual-clutch transmission. This engine is not as good as the 1.5T three-cylinder engine on the Fox in terms of power figures, but it is more torquey. This means that Lingrui performs better at starting or driving at low speeds, while it will be slightly more difficult under high-speed conditions, after all, the weight of the car has exceeded 1.6 tons.
Face the multiple challenges of joint ventures and independent competitors
Compared with the same level of Honda Guandao, Volkswagen Tiguan L, Toyota Lingfang, the biggest advantage of Ford Lingrui is intelligence, sense of technology, modeling design, and the most attractive is the cost performance. Despite so many advantages, the weaker brand appeal is still a major pain point in the competition of Ford Lingrui. From the perspective of the price of new cars, Ford Lingrui's competitors are not only joint venture competitors, but also rising independent brand models.
In the medium-sized SUV market, there are many outstanding independent brand models, such as BYD Tang, Changan UNI-K, GAC Trumpchi GS8, etc., which are very good in terms of design, configuration, or cost performance. In the face of independent brand competitors, the most obvious advantage of Ford Lingrui is the brand tone. Although the influence of the Ford brand is not as good as in the past, for consumers who love joint venture brands, Ford's brand appeal is still higher than that of its own brands.
From different perspectives, Lingrui meets the more diversified consumption requirements of more consumers, which will further consolidate the user base of the model in the market, and at the same time, it also shows the full confidence of Jiangling Ford in attacking the passenger car market, and believes that Jiangling Ford will deliver a satisfactory answer in the future.