Deeply domestic lincoln cars, SUV family sequence all landed in the Chinese market, adventurers, aviators, navigators, hand in hand with the family big brother navigator, with rapid and intensive product launch potential energy, to support the brand's strategy in China. Sales have outpaced the growth of the broader market for several consecutive years, and the increasing visibility of Lincoln models on the road shows that Chinese consumers recognize Lincoln-style luxury.
With the growth of sales and profits, whether it is a tribute to the classic, or with innovative technology and design language, the new era car tailored by Generation Z must have this appointment. Now is the time to honor the promise - the new Lincoln Z is officially launched, "Z is right".
Master Gen Z traffic passwords
Looking back at the Lincoln SUV product route in the past few years, the atmospheric image, the size, performance and configuration performance of the leapfrog determine that they have a sense of luxury and value that surpasses the competitors of the same level, and has long established a distinct image in the market.
But the rise of the intelligent boom and the rise of the young new generation have made the car young and intelligent, becoming the two mountains in front of the designer. If you want to get the "right to serve" of future rulemakers, you must be inspired by the needs of young people, not stick to the rules.
And this time, the launch of the Lincoln Z, which positions the new generation of intelligent leaders, integrates the essence of the brand's former style, and fully absorbs the aesthetic avant-garde Z generation's demand for personality, innovation and scientific and technological sense.
For example, in order to meet the needs of users in terms of personalized needs, Lincoln Z launched the i-share and i-cool dual-appearance versions for the first time in the Chinese market according to a single model.
Among them, the i-share version continues the design concept of the Lincoln SUV family to highlight the texture, the silver gray mid-mesh embellishment and grille border, and the chrome decorative strips that haunt the body, you can feel the elegant taste of American luxury cars from afar. The i-cool version is more for young consumers to convey the sense of movement, "blackened" grille in the net, fang-type air intake design, with the body of more cool black embellishment and sporty wheels, the overall full of combat atmosphere.
The picture shows the iku version
For another example, in order to present a forward-looking sense of technology, Lincoln Z broke through the design boundaries of its own and even the same level of luxury car category. The through-led strip, connected to the Lincoln star that can be lit, slowly spreads to the sides and the stars inside the grille, and the innovative Super Red ultra-red through taillight composed of 285 LED lamp beads is a blackened silhouette, the light and shadow flicker, and the three-dimensional sense of the lamp body is very strong, as if suspended on the surface. The brand logo is spread out on the laser engraved leather pattern, and the visual effect is chic and seductive. And incorporated a variety of taillight animations, and the front headlights of the flowing water lamp effect, used for interaction in welcome mode.
Entering the car, the central control design inspired by the horizon is simple and smooth, and the user is conveyed to the user with a vast sense of vision. At the same time, the 12.3-inch + 27-inch through-type 4K large screen perfectly integrates technology, function and shape, as if the cinema giant screen crosses the eyes. From the moment you open the doors, you'll be surrounded by the atmosphere of a futuristic cockpit without losing style.
These explicit, sensory avant-garde treatments have enabled Lincoln Z to take the lead in grasping the "traffic code" of today's consumer powerhouse Gen Z, which is eager to embrace novelty in the luxury car market.
Immersive technology interaction defines "new" luxury
Gen Z is happy to embrace new things and pursue high technology. The luxury of the modern generation is also based on technology. This is precisely one of the important directions of Lincoln Z's power - to shape the new label of smart luxury cars.
Lincoln Z's innovative genes are not only reflected in the interior and exterior decoration, the aforementioned theater immersive cockpit, but also it sets the tone of intelligent technology. The designer arranged a nebula-like dreamy UI design for the 27-inch screen, inspired by the human-computer interaction interface of the starry sky, incorporating a large number of starry sky elements, and the visual effect is quite unique. While enhancing the aesthetics, the car interface also uses pictures and shortcut buttons to replace the traditional menu, and the information display is more intuitive. The interaction area is divided into core interaction area, secondary interaction area, and information display area, and the core logic is to make users more safe and efficient in operation.
In order to perfectly adapt to the large screen of the through-channel, this is the first time to introduce a split-screen mode, the main driver can watch the movie and listen to music on the side of the passenger car while watching the navigation, and can also use dual-zone Bluetooth to avoid interfering with the main driver.
The intelligent digital assistant equipped with the first launch of the new car, a sentence of "Hello, Lincoln", will awaken the voice interaction of real people, and can accompany our driving life almost the whole time. In addition to realizing the basic operations such as opening the sunroof and adjusting the air conditioner, it also deeply integrates the luxury + intelligent concept, including fragrance, seat adjustment, and atmosphere lights, driving modes, etc. through the independent functions of high-end cars, and frequently used functions such as navigation and music even without the need for wake words, and can also monitor the tire pressure, air and vehicle status of the vehicle in real time.
The convenience brought by intelligence is also reflected in the L2+ driver assistance equipped with the Lincoln Z. The newly upgraded Co-Pilot 360 2.0 intelligent driver assistance system has three main functions: Lincoln ActiveGlide Active Driver Assistance, PCA Collision Avoidance Assist System, and iACC Intelligent Adaptive Patrol System with Lane Center Function.
Among the highlights of the Lincoln ActiveGlide active driving assistance, can be in a specific closed section of the highway, the active prompt driver to open this function, at this time the system into the cruise state, automatically follow the car in front, keep the lane centered, and even control the cruise speed, to help the driver release the right foot that needs to be moved frequently, without tightening nerves to pay attention to the road, greatly reducing the pressure of driving. It is understood that at present, the area that can be used by this system is basically completely covered by the national definition of highways and expressways, reaching more than 400,000 kilometers.
In addition, Lincoln Z is also equipped with APAP one-button parking system, switch to neutral gear, long press the active park button, whether vertical or side parking, the vehicle is easily and automatically put into storage, so that the driver is worry-free and labor-saving.
Exclusive, on top of luxury
"Entry is luxury" is the image of Lincoln models for Chinese consumers, and Lincoln Z also continues these past advantages of the brand. ——The ultra-long size is the basis for the Lincoln Z wide space to lead the same level; adhere to the 50 standards, and at the same time, in the context of the power of competing models according to the price point, it is still equipped with a 2.0T high-power engine as standard, which is called the clear stream of the industry. In addition, the mid-to-high-end models also provide selected premium leather seats with heating/ventilation functions, and HARMAN's top REVEL sound system, which further gives the new car a deeply enjoyable travel experience.
Of course, from the very beginning to the present, Lincoln's official website shouted out the slogan of "luxury has its own way", the idea is not simply to pile up high-end configurations, but also to emphasize the exclusive romance of creating exclusive concepts for users.
For example, Lincoln Z's Lincoln Touch smart control panel, through digital backlighting and touch feedback buttons, makes the high-frequency operation function during driving more ritualistic.
Carry paak smartphone key or car key close to Lincoln Z, 1.8 meters huge welcome light blanket, welcome car language, hidden door handle pop-up, entrance is distinguished. After opening the door, the 128-color mood light gradually lights up, and the full LCD instrument and the central control screen linkage play welcome animation and welcome speech, so that every guest who boards the vehicle can enjoy the VIP etiquette.
The Temporal Secret Message feature can be customized "Happy Birthday, Dear!" "Wait, after setting the time in advance, the secret letter will automatically pop up, sending unexpected surprises to family and friends."
These designs of humanization and technology are all private luxuries carefully created by the Lincoln brand for users, and these detailed experiences are enough to highlight the brand's care and intention for drivers.
In addition to the exclusive driving experience of the explicit vehicle itself, Lincoln's sense of exclusivity is actually reflected in the invisible user service level, such as 5 years and 140,000 kilometers of original warranty, 0 down payment financial policy, etc., all of which allow users to perceive the difference as a Lincoln car owner in the long-term car experience.
If Lincoln's previous SUV front impressed those high-end home users in the traditional luxury texture and service, then Lincoln Z in the "bold", "breakthrough", "hao uncompromising" concept and spirit, with the personality avant-garde appearance, immersive intelligent experience, exclusive luxury these keywords, to create a "smart luxury new species" image, once again refreshed the young users of the high-end car cognition and taste experience, enough to make this group of picky Z generation surging heart, for their stop to play CALL.