[Mobile Phone China] 3 months, placed in the long history of human evolution is just a drop of water, even compared with the development history of smart phones in the past 30 years, it is not worth mentioning. However, the truth of dripping water through stones tells us that the people and things that promote the development of the industry never care whether 3 months are too short. At the beginning of 2022, the smartphone industry ushered in the spring as usual, when a new machine came to us, when the industry quietly changed because of them, did anyone smell the mystery behind it? In order to find the answer, Mobile China launched a special report on "The New 'Beginning' of Smartphone 2022", which focuses on how to stage a "metamorphosis" on folding screen mobile phones.
Smartphone 2022 New "Beginning": How Folding Screen Mobile Phones Staged "Metamorphosis"
From the end of last year to the beginning of this year, OPPO, Huawei, Honor and other mobile phone manufacturers have successively released their own folding screen products, and the domestic folding screen mobile phone market is booming. According to Canalys data, folding screen smartphone shipments reached 8.9 million units in 2021, up 148% year-on-year, while the overall smartphone market grew by only 7%.
In addition, the latest forecast data shows that the annual shipment of global folding screen mobile phones will exceed 30 million units in 2024, which means that the compound annual growth rate from 2021 to 2024 is 53%. The industry expects that the popularity process of folding screen mobile phones will continue to accelerate, and the penetration rate of folding screen mobile phones will accelerate in 2022.
Folding screen is definitely the main direction of future mobile phone development, so in 2022, folding screen mobile phone in the shape, configuration and price will change what kind of changes?
The hinge is more invisible with creases
When a mobile phone is in hand, the first thing we see is its design. Looking back at the folding screen mobile phone released by the domestic brand not long ago, OPPO Find N machine uses the 3D microsurface body design and the world's first Seiko quasi-vertebral hinge, well-made, the visual above the round; glory Magic V uses the current more popular droplet type hinge, the machine is made very thin, glory Magic V is also the industry's thinnest folding screen mobile phone, when it is closed, almost no gaps, fit is very tight.
And just today, vivo officially announced that its first folding screen mobile phone vivo X Fold will be officially released on April 11. For this mobile phone, I believe everyone is looking forward to it. Looking at several major domestic brands, Huawei, Xiaomi, OPPO and Glory have launched their own folding screen mobile phones, vivo should be the latest to launch their own folding screen mobile phone brand, so everyone for such a "thick and thin hair" mobile phone, the expectation value is directly full.
For the appearance of this phone, some relevant information can be understood. The code name of this phone is called Butterfly, and as can be seen from the official trailer, the appearance of the new machine does look as beautiful as a butterfly. Previously, it was revealed that vivo X Fold has made a major breakthrough in hinge technology, the hinge has added multiple aerospace materials, and the number of folding of mobile phones has been significantly increased; it has also been significantly optimized in creases, and obvious creases are almost impossible to observe.
As the core component of the folding screen model, the screen hinge is directly related to the use experience of such products. It can be seen from vivo's folding screen mobile phone that if new folding screen products are to be launched in the future, manufacturers still need to work the hinge.
Also today, Huang Tao, vice president of vivo products, said that four years ago, the company has begun to develop folding screen mobile phones, and vivo X Fold will debut dual-screen fingerprints. He introduced that the folding screen screen is the top priority. Can't be because of the folding form, and the perch screen experience, this is the original intention of the design.
In addition, industry insiders revealed that "ordinary mobile phones have begun to roll the screen form after rolling, flexible hinged glass and screen gradually mature after the external fold, internal and external double fold, reel to promote commercial use, ordinary internal fold cost decline." The scrolls are even somewhat mature from the form and look and feel of the internal iteration, but the specifications are not practical. That is to say, the double fold and the reel will be commercialized, the form of the folding screen mobile phone will be more abundant, and the user's choice will be more."
High-end configuration performance is full
We know that OPPOFind N is equipped with the Snapdragon 888 mobile platform, equipped with a 4500mAh large-capacity battery, supporting 33W super fast charging, supplemented by a 32-megapixel front-facing main camera inside and outside, with a 16-megapixel ultra-wide-angle camera and a 13-megapixel telephoto lens, all aspects of the configuration is very balanced. The Honor Magic V is equipped with a new generation of Snapdragon 8 mobile platform, rear 50 million pixel multi-main camera fusion computing photography, the use of 4750mAh large capacity battery, support 66W wired super fast charging, but also an all-round hexagon player. In addition, the configuration of folding screen mobile phones of Samsung, Huawei and other manufacturers is also very powerful.
It is not difficult to find that due to the high price and the general launch as a flagship model, the folding screen products of mobile phone manufacturers generally have a good configuration. High-end configuration can increase the attractiveness of mobile phones, and to a certain extent, consumers can be more willing to pay for a high-priced folding screen mobile phone. Therefore, it can be speculated that the future folding screen mobile phone will not be inferior in all aspects of the configuration.
And now the configuration of the vivo X Fold has also been revealed. According to digital bloggers, the vivo X Fold will be equipped with the Snapdragon 8 mobile platform, equipped with ZEISS image co-branded 50 million pixel GN5 main camera + 48 million pixel ultra-wide + 12MP 2× + 8MP 5× full focal length lens, support 80W wired + 50W wireless fast charging. These configurations make the vivo X Fold a full high-end machine.
The price went down to 5,000 yuan
Since the birth of play, folding screen mobile phones have been bundled with the word expensive. Generally in the mobile phone market, the price of folding screen mobile phones is about 10,000 yuan, and many consumers see the price of the product and directly dissuade them.
Although the price of the vast majority of folding screen mobile phones is more than 10,000 yuan, there are also manufacturers who have controlled the price. OPPO Find N with a starting price of more than 7,000, has been sought after by consumers, and the sales volume exceeded 50,000 units in two weeks, which is quite eye-catching.
In the future, the price of folding screen mobile phones will be controlled, and it will no longer be too high to be prohibitive. According to industry analysis, with the improvement of upstream supply chain technology and mature process, the price of folding screen mobile phones in the future is expected to drop to a price segment within 7,000 yuan. In addition, there are digital bloggers who boldly speculate that thanks to the more transparent upstream resources and the factors of cost reduction, the price of folding screen mobile phones in the future is even expected to sink to the price range of 5,000 yuan, so that more people can use folding screen mobile phones.
Write at the end
2022 may be the first year of the large-scale production of folding screen mobile phones, mobile phone China believes that this year should be a year to accelerate the development of folding screen mobile phones, whether it is design or configuration, price, etc., we have great expectations for the folding screen mobile phone released this year. Of course, folding screen mobile phones will not stop here, and we also expect more possibilities for future folding screen mobile phones.