Recently, the new generation of Range Rover Zhizhen Tasting Club kicked off at The Temple East Regency in Beijing. The new generation of Range Rover Model Extended Edition was unveiled at the tasting site, once again showing the deep brand heritage of the Range Rover series and the brand concept of "heart to no boundaries", and also allowing all guests to appreciate the integration of luxury and simplicity of the new generation of Range Rover, the collision of art and technology.
Editor ・ typography ・ Ju Yishu
As the deserved flagship model of the Land Rover brand, the Land Rover Range Rover, born in 1970, combines luxury comfort with uncompromising characteristics, it is not only the pioneer of luxury SUVs, but also the immortal legend of more than 50 years of peer-to-peer and industry-leading, and the best choice for many world celebrities. As Mr. Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales & Service, said: "For the past 50 years, Range Rover has been a leader in the automotive industry, the founder of the luxury SUV segment, and synonymous with the fascinating luxury and innovation. ”
Temple East Edge, the venue of the tasting, is located in the Dongcheng District of Beijing, renovated from an ancient temple with a history of more than 600 years, adjacent to the Forbidden City. It has hosted a number of fashion and art parties, and celebrities from all walks of life have met here many times to celebrate the event. Here, you can not only experience the perfect integration of the long and splendid ancient architectural culture and modern art, but also feel the wonderful coexistence of the fireworks in the city and the Zen of the ancient temple.
Empower the future with minimalist design
At the event site, the artistic masterpieces created by famous contemporary artists Chen Yujun and Wu Jian'an from an extraordinary perspective perfectly interpreted the iconic design concept and neo-modern luxury of the new generation of Range Rover. Wu Jian'an's digital artwork "Cosmic Energy Switching Between a Tiger and a Car in a Moment" uses video as a medium to overlap and combine mythological images with the core components of Land Rover, sometimes transforming into a new generation of Range Rover in motion, and sometimes transforming into a running tiger image. Chen Yujun's work "Mulan Dream Butterfly" perfectly reproduces the luxurious design, the most specialized craftsmanship, the purest benevolence and the courage to win the model of land Rover's more than 50 years of development as a leading British brand in the form of painting. At the same time, the works of these artists will also be auctioned at Kaipai International, and the proceeds of the auction will be used for charity and public welfare to give back to the society.
The breathtaking spirit of innovation in the artwork is also perfectly reflected in the design concept of the new generation of Range Rover. Combining classic body design with minimalist concepts, the combination of body proportions, surfaces and lines creates a unique charm of prestige and neo-modern luxury for the new generation of Range Rover. The headlights feature a black glossy panel that enhances the overall look for a more powerful feel. The modern minimalist elegance that runs through the end and the iconic bodyline of the three lines embody the combination of Land Rover heritage and innovation. The individual design of the body lines and the smooth and coherent body vision everywhere highlight Land Rover's ingenuity for detail.
Embrace the future in the finest details
In the change of models from generation to generation, what has always remained unchanged is the insistence on details. Insisting on a high degree of integration of luxury and functionality, not only makes every trip a pleasure, but also makes the car a warm family member, a mobile castle that enjoys slow-paced outdoor adventures, and becomes an indispensable part of the most luxurious wild luxury life. It is the treatment of details, the selection and process of materials, the presentation of surfaces, the understanding of refinement, and the control of quality that have made Range Rover invincible in more than 50 years of changes in the times.
With scientific and technological innovation, care for the future
Combining comfort and artistry, the new Generation Range Rover is equipped with a highly connected technology configuration, making it a flagship vehicle with a full range of new and upgraded vehicles. New models are designed, developed and manufactured in the UK, and in the process Land Rover has filed as many as 125 patents covering everything from groundbreaking chassis technology to advanced powertrains. The new Generation Range Rover is based on the MLA-Flex luxury electrified architecture and is the first flagship model launched under Jaguar Land Rover's "Reinventing the Future" strategy. The air purification system equipped with it adopts dual nanoeTM X technology, which can effectively remove odors, bacteria, allergens, and significantly purify the air, and particles can be intercepted and purified without passing through the filter, ensuring the respiratory safety of all passengers at all times.
At the same time, the new interior materials equipped with the new models are more avant-garde and ecologically responsible, and the options are more diverse. Including innovative leather alternatives made in collaboration with European premium textile manufacturer Kvadrat combined with Ultrafabrics imitation leather materials, it achieves lightweighting while emitting only a quarter of the carbon footprint of conventional leather.
The Range Rover range has always been the jewel in the Crown of the Land Rover brand, and globally it is the leader in luxury SUVs for road driving and all-terrain capabilities. It is the ultimate choice shared by customers at different stages of life and different life experiences, and it is a wonderful work that the world looks up to. 2022 is the Year of the Chinese Tiger and the Year of land Rover. The new generation of Range Rover is an important step in the "Reinventing the Future" strategy and an important step in the legendary Range Rover. The highly anticipated new generation of Range Rover will continue the land rover brand's prestige and prestige as a true model of luxury.