Starting with the letter "E", there is the "electric" of scientific and technological magic, the "excellence" of excellence, the "energy" rich in energy... In the century-old development history of automobiles, there is a brand that pursues scientific and technological innovation and ultimate driving pleasure - Lotus, which also has a special love for "E".
Since the Eleven, the first Lotus car with the E initials in 1956, the Lotus "E" family has seen one classic model after another. Elite in 1957, Elan in 1962, Europa in 1966, Esprit in 1977... On the track, on the road and even on the big screen, Rust has left a deep imprint. Today, Lotus will launch another model named after the "E", announcing the brand transformation, ranking among the new "tracks" of electrification and intelligence, and starting a leading road in the industry.
On March 27, Lotus Type 132 was officially named "Eletre". The word "Eletre" is derived from the Hungarian word for "new life" and aptly embodies the meaning of the car – the brand's first all-electric Hyper SUV also marks the Lotus brand's entry into a new track. At the same time, its spelling and pronunciation similar to "electric" also contain Lotus's determination to explore electrification and intelligence.
Lotus Eletre
Heritage - "E" is deeply affectionate
As code-named the Eletre, it is Lotus's 132nd model. Throughout Lotus's more than 70 years of history, since The Eleven in 1956, every model in the company has been named with the initial "E".
Lotus founder Colin Chapman is an engineer by training, and originally named the car "engineering", leading the two models called Mark 1 and Mark 2 respectively. It wasn't until the birth of the eleventh car, the Mark 11, that Chapman changed its name to "Eleven" in English, thus beginning Lotus's tradition of naming it after "E".
Lotus Evan
Speaking of members of the "E" family, we have to mention Lotus Esprit, the "screen superstar" of the automotive industry. In the 1977 007 movie "Underwater City", which swept the world, Esprit transformed into a "submarine" a second after a fierce land chase. This scene is not only considered a classic ingenuity in the history of film shooting, but also lays the foundation for the prototype of underwater cars after that.
Lotus Esprit
Another model that has been popular in the history of sports cars is the Lotus Elise, which debuted in 1995. "Elise" comes from the name of the granddaughter of Romano Artioli, the chairman of Lotus at that time, and there was also an appropriate translation of the name in China at that time - Lotus Alice. Design aesthetics that transcend the times, elegance reveals the radicalism of performance cars exclusively, and they all complement the beautiful translations. Once launched, Elise has become the white moonlight in the hearts of many driving enthusiasts.
Lotus Elise
Leaping - Rejuvenated "E" new
Over the decades, the "E" family has seen one classic model after another, leaving an indelible footprint in the history of the track and the development of the car. In 2022, in this era of change and innovation, Eletre, which means "new life", can be said to be born at the right time and deserved.
Its design is new, following the pore design language of Lotus's tens of millions of pure electric supercar Evija, applying aerodynamics to the extreme;
Its "senses" are new, equipped with ultra-high-performance lidar, ultra-high-definition cameras and 4D millimeter-wave radar and other hardware combinations, highly redundant hardware with exclusively developed software systems, will break the performance boundary of intelligent driving;
Its experience is new, and the smart cockpit will allow more new features to be integrated into supercar driving, adding technological thrill to the passion of track-level driving.
Of Eletre' new addition, Clive Chapman (son of Colin Chapman) admitted: "If I had the opportunity to design a model like an SUV, my father would have been happy... Many of its designs and functional configurations are particularly in line with my father's wishes, and he will be very happy to see it. ”
Lotus Eletre winter low temperature test
For Lotus, the birth of Eletre represents the rebirth of the brand.
On the occasion of the brand's 70th anniversary, Lotus officially launched the "Vision 80" ten-year brand revitalization plan, becoming the world's first traditional fuel sports car brand to fully embrace electrification and intelligence. Everything Lotus has learned, designed and developed will be rebuilt and shine brighter in this new era.
Lotus integrates the world's top resources and combines 74 years of high-performance sports car technology accumulation. Lotus Automotive of Heissel in the United Kingdom, Lotus Science and Technology Innovation Center in Lauenheim, Germany, the engineering team in Gothenburg, Sweden, coupled with Lotus Technology, which will be established in Wuhan, China in 2021 and the upcoming Wuhan Smart Factory, Lotus has established a global layout. Through the development model of complementary advantages and high sharing of teams in many places, Lotus integrates the ultimate track gene and the world's leading intelligent car technology, and bursts out the powerful potential of "combining East and West".
Inherit the belief in driving and break through the imagination of the future. At 19:30 London time on March 29 (2:30 a.m. Beijing time on March 30), Lotus Eletre will be released globally. The new born will carry the agility of the wind and the sharpness of electricity, "BEAT the Rules".
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