There is no need to regret that Apple disbanded the car-making team, even if Apple builds the car now, it will not improve the overall level of the car-making industry, nor will it allow consumers to get benefits, scattered, just watch a bitter love drama with a breakup as a sad ending.
Mobile phone companies into the field of car manufacturing, in the current era, is not what is new, what field into the automobile manufacturing industry, is not a new thing, from the big point of view, many great automobile manufacturing companies, are from other industries transformed, as long as they focus on this, it is not impossible to catch up later, from a small place, the current new energy vehicles, play is capital, there is money willfully can not stop, willing to come in, cloaked in the cloak of capital, the car circle welcomes.
Although Huawei said that it does not build cars, but asked who is the leader of the M5, everyone knows in their hearts, and then Xiaomi's car is also coming.
The problem also comes, Huawei and Xiaomi can build real cars so quickly, Apple's technical strength and financial strength, is not as good as these two companies? I hope the answer is yes, but on the contrary, Apple is still a big guy in the mobile phone industry, is it not a big guy who should have a beginning and an end, he said to build a car, gritted his teeth to build a car, disband the team is not afraid to make people laugh?
This is also Apple's cleverness, whether it is to build a car or a mobile phone, you must understand what your core competitiveness is, but there are also special cases of grabbing mines, such as China's market space is vast, can accommodate various types of entrepreneurs, for example, now many mobile phone companies, at first entrepreneurship themselves have no core competitiveness at all, completely rely on multi-party procurement to complete the mobile phone assembly, but the marketing is successful, it has become the leader in the industry.
From mobile phone manufacturing to automobile manufacturing, they will seek the same way out, and the marketing model will definitely be the same. But in fact, the core technology is not much outstanding, such enterprises, can only rely on local or less developed countries and regions to make a lot of money, can not really integrate into the automotive industry, the development of the enterprise industry, is also no contribution, not to mention seize the European and American markets.
The ambition of Apple Cars is definitely for high-end consumers, which requires core technology, and perhaps some people question that the technical content of pure trams is not as high as that of fuel vehicles, and what core technical strength is needed, even the old man Le has come in to build a car, and said that the core technology is not high and low?
Or the above reasons, the old man Le enterprise into the automobile manufacturing industry, enough to eat on the line, the ambition is not far away, do not have any driving experience, is cheap, but good car manufacturing companies, need to take care of the feelings of car owners in all aspects, must have their own core technology, and Apple now only has a three asynchronous motor, which is basically Tesla has abandoned the technology. In terms of automobile manufacturing platform, that is, chassis technology, Apple is a "technical poor".
If you want to build a car, Apple has to borrow a ship to go to sea, borrow chickens and eggs, and once found a reliable Volkswagen as a foundry factory, but the premise is that it must build a factory in the United States and serve Apple exclusively.
That is, Apple, its own technology is not good, to ask for people is still so tough, of course, the public is not a nameless rat, nor is it waiting for rice to cook, it will definitely reject such an unreasonable request from Apple.
There is no technology, cooperation is blocked, apple if it develops itself, builds its own factory, the financial strength is definitely there, but it takes time cost, and so the technology is developed, the factory is built, is it in line with the standards of the time, can not catch up with Tesla's process, it is not easy to say, a bad, the funds are trapped, Apple is also dangerous.
Of course, if Apple finds a foundry and then uses its own name to label, there will be many people who will pay the bill, but that will not only fail to become the industry leader, but also smash the brand that they have worked hard to create.
Therefore, I think that Apple's abandonment of building cars is a responsible attitude for its own brand, which I do not regret, but for it, the subversives who shout slogans into the enterprise industry must not be focused on the future of the brand, but on the wallet of consumers.
Don't believe it, you taste slowly.