With the development of the times, Mondeo slowly faded out of the vision of a new generation, thinking that Mondeo was once a popular car series around the world, and in 2013, Mondeo ushered in a wave of wild waves with the shape of "Martin's front face".
Whether it is from the external shape or the product strength of the vehicle itself, Mondeo has opened up a new situation for the sales of Changan Ford at that time.
After 8 years, Mondeo has ushered in a new generation, a change in the previous Martin front face shape, can the new generation of Mondeo save Ford? Let Meow Brother take a look at Ford, the latest generation of Mondeo.
appearance
Two days ago, Ford released a new generation of Mondeo pre-sale, this new Mondeo is different from the previous Mondeo.
The initial R&D and design was led by the Chinese team, and the subsequent production and manufacturing was also carried out in the factory in Chang'an, China, which can be described as "Made in China".
It changed the previous "Martin front face" shape and replaced it with the common polygonal grille front face, and the atmosphere of fashion and sports greeted it.
Split headlights, smooth side curves, slip-on design, 19-inch sports wheels, hidden handles and other shapes, it can be seen that the new Mondeo has made complete changes in appearance to cater to the Chinese people.
Brother Meow is still more fond of its black roof with a sneaky back style, which is very fashionable and dynamic.
Interior
In terms of interior, it has also been completely changed, and like ford EVOS, the new Mondeo also uses a large 1.1-meter-long screen, which is composed of a 12.3-inch LCD instrument and a 27-inch 4K central control screen, which is full of technology.
Pricing
The new generation of Mondeo in terms of space and power comparison, and the old model has a great breakthrough, compared to the Ford Taurus, the difference in space is not large, but the pre-sale price is set in the range of 180,000-24 million yuan.
summary
Ford's sales have declined, and it has made a lot of efforts. Fox, RuiJie, etc. have undergone many changes, but it is still difficult to reproduce Ford's former glory.
What's more, in the current Chinese market, there are many brands and models that Chinese people like more, will the new generation of Mondeo have a good breakthrough in the same stage competition with Toyota Camry, Honda Accord, Buick Regal GS and other models? It's really hard to say.
Although Ford's new generation of Mondeo has made complete changes in appearance and configuration compared to the old model, the price of 15.98 ~ 21.98W does not seem to be high.
But no matter how hard you put it, no matter how well the car is done, once the brand comes down, it is too difficult to rebrand the road. A brand is finished in the next year or two, and a brand may not be able to do it in the next one or two decades.
When brand influence is lost, the added value of the brand is gone. But Ford, whose sales data continues to decline, relies on a new generation of Mondeo to reverse the situation, and Brother Meow thinks it is a little difficult, what do you think?