Official guidance price: 10.89 ~ 131,900 yuan
Competitors: Trumpchi Shadow Leopard, MG MG6
Monthly sales forecast: 4,000 units
Buyable Index: 75%
Changan UNI-V set a very surprising price, its lowest price is only one foot away from the door can start with the word "9".
Of course, Changan Automobile did not do this, they gave the UNI-V system standard 1.5T + 7DCT powertrain, low configuration of about 130,000 landing, high configuration can also achieve 150,000 landing.
That's enough, because if you buy a joint venture car at this price, you can probably buy a 1.5L Langyi or Fox or something.
However, the freshness of the price has just passed, and I began to be a little curious about its configuration level, after all, UNI-V was just released, but it was labeled with a coupe body + electric tail wing + hatchback tailgate, so we came to see how the configuration level of Changan Automobile was, and which of these configurations were standard.
· 1.5T+7DCT, excellent type, priced at 108,900 yuan
As an entry-level configuration, the 1.5T with a maximum power of 138kW and a 7-speed wet dual-clutch transmission is the largest standard, but in addition to this, Changan still equipped the entry-level model with a higher level of safety configuration, such as -
· ACC full-speed domain adaptive cruise
· Side safety air curtains
· 360° panoramic imagery
· Lane departure warning
……
If I were a product manager, these security features could actually be cut, and the price would definitely be within 100,000. In addition, UNI-V is equipped with some comfort features, such as keyless entry + start, leather steering wheel + leather seat, while the main driver's seat supports electric adjustment. As for the large screen of more than a dozen inches, this one everyone has.
In short, the standard security configuration is very rich, this deserves praise, not because of the price compromise too much. However, it is a pity that the electric hatchback tailgate and the electric lifting tail wing need to be optional, and the price is 4999 yuan. Honestly, there is no taste, the soul is missing.
· 1.5T+7DCT, Premium, 116,900
Since the electric hatchback tailgate and lifting tail wing of the entry configuration need to be optional, the low configuration will naturally be matched, so that the Changan UNI-V is the real complete body.
Of course, 8,000 yuan more expensive than the entrance is not only more than these two configurations, but also more panoramic sunroof (can not be opened), steering wheel shift, mobile phone wireless charging, co-pilot electric adjustment, atmosphere lights and so on.
It can be said that the configuration of this UNI-V can meet the needs of most young consumers, but even so, it still has some options worth noting - such as the 10-speaker Sony speaker, the optional price of 1999 yuan. Unlike the rear wing of the entry-level configuration, the Sony audio is not expensive, so it is still worth the option.
· 1.5T+7DCT, Sport, 123,900
The 123,900 Sport Edition is the third configuration of the UNI-V series and is also a secondary top-of-the-line, with some sporty look kits and a change in body length.
The change in the interior is mainly due to the increase of leather/flocking mixed seats, as well as variable exhaust sound, and therefore, the price is 7,000 yuan more expensive, as for the value, it depends on the appearance of the sports kit.
Go check out the top pairing.
· 1.5T+7DCT, smart pilot, 131,900
Listen to the name, you know that the top UNI-V is more equipped with a driver assistance system, such as on the basis of ACC adaptive cruise, the increase of lane center holding, the realization of Level 2 driver assistance function, in addition, the addition of automatic parking, main seat heating + ventilation, remote parking, and finally the standard 10 speakers provided by Sony.
Basically, the smart pilot type has installed the configuration that should be equipped, and friends who are not bad for money can consider it, after all, this configuration is also worth it relative to the price of 130,000.
However, to say that the most worthwhile and cost-effective configuration in the entire UNI-V configuration system, the driver believes that the sub-low configuration of the sony audio is selected - the 1.5T+7DCT premium configuration is the most worthwhile.
epilogue:
The price of UNI-V is not very expensive compared to those familiar sports cars, such as Lynk & Co 03, MG6, Shadow Leopard, etc., and the state of the whole vehicle is relatively mature, but the rich standard configuration can still see that Changan has high hopes for UNI-V.
After all, I'm not a product manager, and I can think of some ways to make UNI-V cost 9.x million, which will inevitably attract more attention. But they didn't do that, indicating that Changan Automobile itself is somewhat pursuing. Therefore, we are looking forward to what kind of sales performance this car can bring.
Bunkozaka Road
Figure 丨 Network