Author 丨 Kang Qin
Responsible editor 丨 Cui Liwen
Edit 丨 Chic
Market overview: As we all know, since the peak of nearly 2.5 million vehicles in 2016, the domestic MPV market has begun to fall sharply, and in 2020, due to the impact of the epidemic, only less than 1.1 million new cars were sold, less than half of the former, but this has also become a huge opportunity for the market to return to growth.
According to the wholesale data of the Federation of Automobile Associations, in 2021, the domestic MPV market finally ushered in the first positive year-on-year growth in the past five years, and although the increase was small, it still reached 1.4%. As for this year's rise and fall, it is impossible to make accurate predictions as of now. One thing is for sure, though, that quietly, the sector is also undergoing major changes.
Just as new energy vehicles will roll up a "monstrous wave" in the car and SUV market in 2021, there will also be a wave of charged "spoilers" in the MPV market in 2022. For example, the Lantu Dreamers, which have been named, as well as the MPV models that JiKr, Denza, and Hongqi will launch, will enter the battlefield one after another.
And what they all have in common is that they are all using new tracks to directly aim their guns at the most "hot" competitors such as Toyota Xena, Buick GL8 Avenir and even Toyota Alpha. Better intelligent reserves, performance performance and richer comprehensive configuration will become the biggest "sharp edge" held by these new drivers.
As for the heavy responsibility on its shoulders, it must be: to completely break the solidification situation of the joint venture brand's long-term monopoly of the high-end MPV market.
