Last weekend, domestic independent SUVs ushered in a high-end impact.
The tank 500 is listed, and the four versions are priced in the range of 335,000-395,000 yuan, providing 5-seat and 7-seat versions.
Dual-exterior design, off-road, administrative, to meet the needs of differentiation. The business version features a transverse chrome grille to accentuate the atmosphere. The Sport version features chunky chrome strips that accentuate the wildness. There is also a customized version, with a red and gold two-tone bodywork, highlighting the exclusive.
It is powered by a combination of 3.0T V6 and 9AT developed in China.
The engine has a thermal efficiency of 38.5%, a maximum horsepower of 354 hp, a peak torque of 500 N·m, and a 48V light mixing system, which takes into account both power and fuel economy.
The use of non-load-bearing body, the whole series of standard intelligent four-wheel drive system, all-terrain control system, rear axle differential lock, etc., off-road strength is quite strong.
The interior is luxurious, 12.3-inch full LCD instrument + 14.6-inch central control large screen. The wood grain veneer is exquisitely crafted. The seats are diamond-shaped stitched and are NAPPA leather for a first-class feel.
The list of configurations is quite rich, such as terrain automatic recognition technology (which can automatically switch the optimal driving mode), radar probe measured water depth, off-road creep, AI interconnection, OTA technology, L2 level automatic driving, etc. are all equipped, and there are 11 terrain modes to choose from.
The Tank 500 turned out to be a breakthrough in the monopoly of imported luxury brands on large-displacement SUVs.
In the pre-sale stage, 30,000 orders were won, and on the first day of listing, it rushed to the Douyin hot list, showing strong popularity.
It is undeniable that in terms of the creation of new categories, tanks are indeed very successful. Both the 300 and 500 are blockbusters, which is a phased success of Great Wall Motors' multi-category strategy. Although the tank 500 is slightly "exaggerated", it can indeed bring a good enlightening effect on how to go up for Chinese brands.
People familiar with the ins and outs of the tank brand know that it is from WEY "Qiankun Great Shift", and the tail mark of the tank 500 is still inlaid with the word "Wei Pai". It can be said that it also took Wei Jianjun's surname.
At this moment, I would like to wake up a little bit that when winning the battle, the mentality should be more correct. The hotter the car sells, the more you need to guard against arrogance. Because there are many brands under the Great Wall, although they are divided into different combat units, they are a game of chess. Remember not to foster arrogance, otherwise it is likely to "lose everything carelessly".
Euler is a lesson for the past, and it was also very popular before, but due to "suspected core change fraud", the brand was hit hard, and even the great wall parent brand was overshadowed, and the stock price fell sharply.
For Great Wall Motors, there is no shortage of good technology research and development, nor good marketing packaging, but it seems that in terms of personnel stability, there has been a lack of systematic construction. There are many new faces, and they change frequently. This is not a good thing for big car companies to continue to output a positive external image.
Finally, while being pleased to see the tank 500 for the national vehicle, I also want to nag a little more: when winning the battle, the company should remain calm in order to continue to move forward.
(Produced by Chetuos, editor-in-chief Luo Yu)