Most people do their best just to be a normal person.
Everyone is running on the established track of life, trying to study, get into a good university, and find a good job. Such a life is stable and in line with worldly expectations, and after a long time, it is inevitable that it will feel boring.
People still have to have the extension of the self-part in the emotional dimension in order to harvest the ultimate happiness. Mazda has always been committed to linking with the emotional dimension of people's hearts, and it is paranoid about pursuing driving pleasure, hoping to bring users a sense of driving pleasure of free riding.
Albert Einstein once said that you can't love a car as much as you love a horse, a horse can express feelings to people, but a machine can't. Mazda seems to have broken that "spell," and its owners have been obsessed with the brand for decades.
A near-term example is the Launch of the Mazda 2022 CX-5 on March 20. This model landed in the Chinese market as early as ten years ago, and to this day, the CX-5 still attracts the attention of Mazda fans with its unique charm of "one person and horse".
At major car forums, Owners of the Mazda CX-5 tirelessly shared their experiences of picking up and using their cars. This time, the 2022 CX-5 is new and continues to bring surprises.
01 Mazda CX-5 face value and driving control double upgrade
The 2022 CX-5 is new, and one of the biggest surprises comes from the price. The new Mazda CX-5 has launched a total of 6 configuration models, with a price range of 175,800-236,800 yuan, the starting price is 4,000 yuan cheaper than the current model, and the top model is priced at 9,000 yuan cheaper than the current model.
Inheriting the Mazda CX-5 "Pure Driving Pleasure SUV", while highlighting the cost performance in terms of price, the new Changan Mazda's pioneering work in the first year is full of sincerity.
Wang Hui, executive vice president of Changan Mazda Automobile Co., Ltd., said: "Rather than saying that Mazda is building a car, it is exploring the harmonious interaction between people and cars and endless driving pleasure, and this exploration begins when you first see this car."
In terms of appearance, the 2022 Mazda CX-5 has undergone a total of 7 upgrades. The new car is completely redesigned with exterior details of the grille, logo wings, front and rear bumpers, front and rear combination lights, alloy wheels, and trapezoidal tailgate trim. At the same time, two appearance colors of platinum and diamond blue have been added, providing a total of 7 appearance colors.
In the interior part, Mazda CX-5 adds a 7-inch TFT multi-function instrument cluster, intelligent network connection system, 10.25-inch center display, and MZD Yuelian system as standard in the whole series.
It is worth mentioning that wireless Carplay and Carlife bring the interactive experience of smart interconnection of mobile phones and machines to owners of Mazda CX-5, safe and convenient.
Upgrade the GVC PLUS acceleration imbalance control system, and add the Off-Road Traction Assist off-road traction assistance system in the i-ACTIV AWD intelligent four-wheel drive system, on the one hand, enhance the handling performance, so that the vehicle can navigate at high speed and cornering, on the other hand, enhance the ability to get rid of bad roads and improve driving quality.
In terms of safety, the 2022 Mazda CX-5 series is equipped with reversing image + reversing radar as standard, the evolution of i-ACTIV AWD intelligent safety assistance system, and the intelligent safety assistance system of the 2.5L model is more perfect.
02 It's still the teenager it once was
For the upgrade of the 2022 CX-5, Mazda still focuses on emphasizing the two aspects of appearance and driving experience. In fact, this has always been a competitive strength of the Mazda CX-5.
The CX-5 is the first model to land on Mazda's soul design concept, armed with Mazda's proud "Chuang chi blue sky technology", which has been well received in the global market.
Among them, Mazda's "soul moving" design concept has made the CX-5's face value level always ahead of its contemporaries, and won a place in the "face value first" market.
The ultimate goal of the "Chuang chi blue sky" technology applied to the CX-5 is to achieve a "human-horse" driving experience. Mazda digs deep into the potential of the four core technologies of engine, gearbox, body and chassis, and fully stimulates the vitality of driving while pursuing environmental protection and low carbon, Mazda believes that the car is still full of the possibility of evolution.
For example, in terms of the compression ratio of the engine, Mazda can achieve 1:13, which is much higher than that of mainstream car manufacturers. Not only that, but Mazda raised this value to 1:18.
Chinese consumers were the first to experience the charm of the "Chuangchi Blue Sky" technology in the CX-5, and in the past decade, this set of concepts and technical levels are still few people can match, which is a driving experience that belongs to Mazda owners.
After the upgrade, consumers can still feel the unique driving experience of mazda CX-5, enjoy Mazda's unique sense of technology and surpass the level of appearance of the same level.
For most Chinese car fans, Mazda gives the impression of not following the trend and has a paranoid pursuit of technology - whether it is the rotor engine of the past or the current "Chuangchi Blue Sky", and it is with this that Mazda has a large number of "die-hard fans".
According to the data, in 2021, the total global sales of the CX-5 reached 400,000 units, which is one of the ten best-selling SUV models in the world, ranking sixth. At the same time, the CX-5 is also the global sales champion of the Mazda brand.
03 Shine the sword again and link users with emotions
At the beginning of the introduction to the Chinese market in 2013 and the upgrade of the second generation in 2017, Mazda gave the CX-5 high expectations.
Today, Mazda's development in the Chinese market has entered a new stage. In 2021, FAW Mazda will be owned by Changan Mazda and become a wholly-owned subsidiary of Changan Mazda. Mazda has formed a synergy in the Chinese market, and the outside world is very much looking forward to Mazda's new performance.
At this time, excellent products are changan Mazda's best response to the outside world. With the upgrade of the 2022 CX-5, Mazda not only wants to continue Mazda's advantages in new products, but also wants to continue to have a deep connection with consumers through new products.
Today's automotive industry trends place special emphasis on user operation, which is the original advantage of Changan Mazda enterprises. For Mazda, the vehicle is not a cold machine, but a tacit friend of the user.
Changan Mazda users have a strong recognition of Mazda's products and brands, and they believe in their own feelings and driving experience. Even if it is sometimes not understood, it is also happy.
At the same time as the release of the new CX-5, Changan Mazda also released the "Customer Experience Officer" recruitment plan. Changan Mazda hopes that through this plan, the "Customer Experience Officer" will secretly explore the store and point out the direction for Changan Mazda's future service improvement.
A noteworthy detail is that the 2022 Mazda CX-5 adopted the form of media and user release when releasing the price, fully allowing users to participate in the birth process of the new car.
Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, said: "Standing in the first year of the new Changan Mazda, we will uphold the principle of 'full vehicle system, full scene and full timeliness', constantly explore the point of convergence with users, unify new services, and provide users with full life cycle care beyond expectations."
In 2022, Mazda took the lead in upgrading its ace product, the CX-5, which will inherit the glory of the previous decade and continue to move forward.
point of view:
Ten years after the Mazda CX-5 entered the Chinese market, the domestic auto market has undergone earth-shaking changes, and Mazda is still the Mazda. It has persistence and love. Some say it's paranoid, and some people are fascinated by its attachment.
As can be seen from the 2022 CX-5, Mazda's changes are trade-offs. Although it has been ten years, we can still see the young man who is dressed in fresh clothes and bravely chasing dreams.
In this day and age, what is more precious than "always young, always tearful"!