On March 18, the Besturn B70S was officially listed, the official price of the whole series of products is only 109,900 yuan - 142,900 yuan, the Besturn B70S is positioned in the new national tide coupe SUV, 9 kinds of single and double car colors, 2 kinds of power, 7 models.
From the pricing point of view, the Pentium B70S is very "volume", which is currently the lowest priced 2.0T product in the same level. The 1.5T Inspiration Player Edition is priced at only 109,900 yuan, and the super-value starting price lowers the entry threshold for coupe SUV models. The 2.0T Hot Blood Rider model sold for 126,900 yuan, becoming the only 2.0T coupe SUV in the current auto market to enter the 120,000 yuan class.
Pentium B70S also launched the "New Experience of Car Purchase of Generation Z" - continuing the online sales method since the pre-sale of B70S, users can enjoy the delivery of 4S shop vehicles by placing orders online through the Pentium YOMI APP, and at the same time, only paying a deposit of 1,000 yuan online, they can still enjoy seven preferential policies. As long as the user pays an additional 1999 yuan "Super Upgrade Fund" on the basis of the existing car purchase amount, he can enjoy power or configure a higher level (some models can be realized). In addition, there are a series of policies such as 30% down payment, 3 years 0 interest rate, up to 10,000 yuan financial discount, up to 10,000 yuan replacement subsidy, and 240G free traffic per year in five years.
01
National tide design dominant
As a sneakback SUV product, the Pentium B70S also incorporates traditional Chinese elements in the design. The rear tail lights of the "Great Wall Arrow Stack" and the spoiler effect of the superimposed double tail fins are still very recognizable.
In terms of technology configuration, the Pentium B70S is equipped with the full-scene ecological service of the D-Life 5.2 AI intelligent system, the L2-level intelligent driving system to assist travel, and the functions of digital key, electric tailgate, and 360° panoramic image.
The Pentium B70S uses 13 automatic modes of Intelligent Engine Power 2.0T+6AT Gold Power Combination and exclusive tuning to bring users a better driving control while taking into account fuel economy. Under the FMA chassis platform of "light, stable, smooth and pleasant", the Pentium B70S focuses on the sportiness of the control, and further improves the stability of the control through the optimization of tire structure, spring stiffness and other aspects.
Empowered by the Infinite Equation FMA, the "double E" ring body of the Pentium B70S integrates 8 safety equipment and 23 active safety technologies, while equipped with FAW's latest FEEA2.0 electronic and electrical architecture and deliberately enhanced NVH level, which greatly improves the advantages of safety, intelligent networking and driving experience.
02
Metacosmity conference in the Hiram APP
In order to further get closer to the Z generation that is happy to taste the early and pursue the new dimensional culture, FAW Besturn rode the wind at the moment when the "meta-universe" outlet erupted, creating a deeply immersive meta-universe listing conference for the Pentium B70S.
In the Hiram APP, any user can create a personal character and enter the meta-universe venue, 360 ° full scene to watch the conference. In addition, the Pentium B70S has been restored in a 1:1 simulation ratio, where users can perform virtual test drives. At the same time, the Pentium Building has also officially "settled" in the dimensional world, and users can go to the Pentium Digital Showroom to learn more about the brand and product information.
As the first brand to truly hold a new car launch conference in the Greek meta-universe, it has created a precedent for automobile brands to establish digital assets in the Greek meta-universe.
As Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd. and deputy secretary of the Party Committee, said, "At present, FAW Besturn is strengthening its connection with young users through value innovation, experience innovation and product innovation. "It is not difficult to see from the successful listing of the Pentium B70S that the rejuvenation process of the Pentium brand has pressed the fast forward button.
After the release of the new brand strategy of "518", FAW Besturn, which has fully opened the journey of brand renewal, is actively exploring more innovative models to bring users a better product experience. At present, the Pentium brand is moving further towards building a national tide brand and integrating into the young people.