At 19:59 on the evening of March 19, Ali auctioned a piece of "Officially Authorized Yuanmingyuan Twelve Beast Heads - Chicken Heads", which was finally auctioned by a Tibetan friend at a mallet price of 6941 yuan.
We see the following figure, the system shows that the number of people participating in the auction has exceeded 660,000 people, and according to the official rules, the digital collection of 10,000 copies of [Chicken Head] is limited, of which 9882 are direct purchase prices of 29.9 yuan, and 1 is an increase auction, that is, we see the final hammer price of 6941 yuan, and the rest will be applied to the activities of the platform and users.
We can also see in the auction record that such a digital collection, from 19:59 minutes to start bidding, in just one minute, the price soared to 6941 yuan, directly soaring 6941 times, it can be said that the entire bidding process is gripping, and this result is believed to surprise many people. So, is the digital collection really so hot?
An increasingly popular digital collection
With the influx of more and more large platforms and the concept of digital collection becoming more and more familiar, digital collection is indeed an increasingly popular field. Compared with the NFTs that swept the world in 2021, the digital collections that swept China in 2022 are more like NFTs with Chinese characteristics.
The digital collection is based on the underlying technology of the blockchain, which ensures the uniqueness and traceability of the artwork, and the digital collection is more convenient for collection, and can also allow ordinary people to participate in the collection of cultural relics. It can be said that real cultural relics must be priceless, and compared with physical cultural relics, digital collections have their characteristics that are difficult to replace, which also makes more and more people flock to this field.
And we can also see on the auction platform that there are more eye-catching "special tips" that tell all those involved that there are rules to be followed and the consequences.
For Tibetan friends, there must be some investors, and some may simply want to speculate, of course, it is not excluded that there will be real collectors, after all, cultural relics also have a relatively large collection value in the field of several collections. Of course, the final hammer price of the auction is "benevolent and wise" for everyone, and for physical cultural relics, its market value is also within the scope of consensus, and for digital collections, there is also such a consensus, but at present, such a consensus is still being gradually established and improved.
Digital collections need to be viewed objectively and rationally
From the introduction of this "Chicken Head" digital collection, we can see that its issuer (Guangzhou Business Card Culture Co., Ltd.), the authorized joint name and supervision party (China Cultural Relics Exchange Center) and its cultural relics endowment new section information are relatively perfect, which can also be seen that the issuer of this digital collection has made a lot of efforts.
However, it should be noted that in the current market, there are digital collection platforms with uneven qualification levels, and there are also digital collections with uneven quality levels, and although the relevant regulatory authorities have not opened the secondary market transaction of digital collections, there will still be secondary markets within the platform, and many people flock to it.
The more such a time comes, the more we need to look rationally at such a so-called outlet.
Write at the end:
There will be no less bubbles in this market, but we need to look at such an emerging field dialectically. Digital collections are of great significance to physical museums, and it can also resolve some copyright disputes to some extent. I believe that soon more comprehensive supervision by relevant departments will also be introduced, and at that time, the digital collection industry will definitely be able to go to a higher level!
This article represents the personal views of the author only and does not constitute any investment advice
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