Recently, AITO Q&I M5 has been opened for delivery in 36 cities across the country, and comprehensive information from all parties can see that the medium-sized luxury electric drive extended range smart car deeply involved by Huawei has been welcomed by users and sold well for the first time.
AiTO asks the M5 to be unique, in this car, you can not only see the future from smart cars to smart cars, but also see the star sea of Huawei's all-scenario ecological development.
What is the experience of HMS ecological "getting on the bus"?
The author recently test-drove the AITO Q&A M5, and its audio-visual experience is shocking: listening to music is like a "theater" enjoyment; watching a video is like being in a "theater". This high-quality audio and video experience comes from the collaborative experience of "software + hardware + content".
Theater-like music listening enjoyment, both the hardware of HUAWEI SOUND car audio system, the use of the perfect closed-loop sound field advantages in the car, through 19 audio unit speakers to create a 5.1 and 7.1 channel immersive surround sound system; there is also Huawei HMSforCar as the home of Huadan Huawei Music's outstanding performance, not only with Universal Music, Taihe Music, Street Sound Street Voice and other world's top record companies to bring tens of millions of music content, It also has a high-quality music zone, providing users with HQ, SQ quality music, equipped with AITU Qingjie M5 excellent sound system, soft and hard combination, playing the role of 19 audio units in the car, bringing a strong sense of enveloping immersive concert hall listening experience, listening to the rhythm of high-quality music and the truth of the song.
Cinema-like video and audio experience, both 15.6-inch high-definition large screen, HUAWEI SOUND sound system hardware support, but also the HMS ecology of another main force Huawei video blessing: select Hollywood and domestic high-quality cinema blockbusters, HDR Vivid brings closer to the human eye color gamut range, 5.1 stereo sound effects let the user experience immersive feeling. In terms of content resources, including "Special Forces: Rise of cobra", "Fast & Furious 9", "Teenage Mutant Ninja Turtles 2: Breaking out of the Shadows", "Transformers 4: Extinction Reborn", "Transformers 5: The Last Knight", "Star Trek 3: Beyond the Stars", "Transformers" and other high-quality movies are regularly updated, bringing users the theater-level listening enjoyment of surround sound, AITO Q&A M5 transformed into a mobile theater.
Huawei Music and Huawei Video demonstrate the unique value of Huawei's all-scenario ecosystem in the unique scene of the car: on the one hand, it is the neutral place of Huawei's HMS ecosystem that allows it to fully connect resources and aggregate a huge content ecology; on the other hand, under the blessing of Huawei's hardcore technology, it deeply integrates software and hardware, bringing a leapfrog user experience.
Yes, similar to mobile phones, the user's examination dimension of the car-machine experience is no longer limited to hardware or configuration, but also pays more attention to the scenario-based experience composed of software interaction, content, and hardware feedback.
This experience of soft-hard synergy is also blessed by ecological power. On the AITO Q&A M5, Huawei's application market has launched a wealth of third-party applications such as bilibili, Himalaya, Youku video, Kugou music, Pocket Story, Cloud Listening, UnionPay Cloud FlashPay, etc., which have one thing in common, which is that they can bring users a high-quality experience of soft and hard collaboration in the unique scene of the car.
The reason for this is that in the in-vehicle scenario, Huawei uses the components and development tools capabilities of HMS Core for Car to empower developers to develop and innovate experiences efficiently, so that applications can be faster and better adapted to in-vehicle scenarios. This is a closed-loop flywheel: HMS Core for Car empowers developers with powerful in-vehicle service support capabilities, tools and platforms, helping more and more developers to provide high-quality experiences in in-vehicle scenarios, attracting more and more users, and then promoting more developers to join them, so the B-side developer ecosystem and the C-side user aggregation are thus formed.
This experience of soft and hard collaboration is also manifested in AITO Q&A M5: the intelligent connection of all things.
"Wisdom", is a more advanced voice interaction, voice instead of manual operation, continuous dialogue, two-tone area recognition, wake word definition and other diversified functions make "Xiaoyi Xiaoyi" more and more like a personal assistant hidden in the car; "Wisdom", but also a more insensitive experience, Petal Maps can automatically switch dark mode according to the external environment, can automatically open the air conditioning inner loop for the user in the tunnel, bringing a comfortable experience to the user when there is no sense.
"Linkage" is to break the boundary between the car and mobile phone and other devices, Petal Maps can realize the third-party application location seamlessly shared to the car machine, users can use their own Hongmeng system mobile phone to achieve a mobile phone touch transmission location, route to the car machine, after parking the car machine navigation information automatically flows to the mobile phone. In unlocking, users can unlock the Bluetooth + NFC two-in-one digital car key experience through Huawei mobile phones and Huawei watches, unlocking and locking without feeling; "linkage" is also to break the boundary between people and services, based on the intelligent recommendation and distribution platform of AI engine, so that personalized services can find people, schedules, audio and video, home and other rich scene service cards, to achieve seamless flow of multi-terminal services such as car machines and mobile phones and watches.
It can be seen that Huawei's HMS ecosystem "getting on the bus" is to allow users to get a differentiated experience: soft and hard collaboration, not only has an immersive video and audio enjoyment, but also breaks the barrier of "people-device-service". As a result, the car is no longer just the hardware of the car, but the full-scene intelligent life of "people-car-home".
The sea of stars served by the full-scene cloud
Similarly, if we expand our vision to Huawei's smart terminals such as smart screens, PC tablets, and wearables, we can clearly see that each device reconstructs the original category experience like AITO Q&A M5.
On Huawei's smart screen, mobile phones can easily cast screens, and the application experience is deeply integrated with excellent hardware, allowing users to bring home the "cinema", AiMax cinema, massive blockbusters, colorful HDR, and 5.1 surround sound collaboration, making the former TV into a "home cinema". The same is true in terms of hearing, Hi-Res's selection of high-resolution lossless sound sources, together with the sound system jointly designed by Tivari, allows users to feel the charm of music.
On the Huawei MateBook X Pro, users can "pull and close" with Huawei mobile phones, tablets, monitors, or smart screen devices through the Super Terminal interface to achieve capability expansion. For example, after connecting your phone to your PC, you can open up to three phone application windows on your computer to multitask. Huawei Smart Search brings a new experience of global smart search, allowing users to reach documents on PCs, mobile phones and other devices with one click.
On Huawei's newly released ink screen tablet Huawei MatePadPaper, there are not only millions of high-quality book resources and colorful audiobook content covering more than 40 categories, but also intelligent translation, handwritten annotations, handwritten transposing texts and other functions. Moreover, the articles that have not been read on Huawei's mobile phones can be continued to be read with one click on the MatePad Paper.
The smart screen is no longer a TV, the PC is no longer a traditional PC, and the ink screen tablet is no longer just an ordinary electric paper book... They have high-quality hardware and a high-quality software and hardware integration experience. Moreover, they have surpassed themselves, and they can freely connect with other categories of devices, seamlessly flow content, and even the ecology that was previously estranged from each other has the possibility of connection. For example, users can play mobile phones on computers, and through the Huawei application market, users can play a wealth of mobile applications on the PC side, and the barriers between ecosystems have melted.
The reason why there is such a magical experience is, on the one hand, because the "1+8+N" hardware ecology that Huawei has focused on building over the years has basically taken shape around the hardware family of five major scenarios of sports and health, smart home, smart travel, smart office, and audio-visual entertainment; on the other hand, because HarmonyOS, a distributed operating system for all scenarios, has created a super virtual terminal interconnected world, which can organically connect people, devices, and scenes.
These are visible places, but there is also an invisible place that is also crucial for the all-scenario smart experience, that is: Huawei's all-scenario smart ecosystem. That is, based on Huawei's all-scenario strategy, HUAWEI TERMINAL CLOUD service expands the ecosystem of experience, application services, and content from mobile phones to more smart terminals such as car machines, smart screens, PC tablets, and wearables with unique end-cloud collaboration capabilities.
The software and hard collaboration on the different devices mentioned above and the experience of the intelligent connection of all things are inseparable from Huawei's all-scenario ecosystem. The differentiated experience on Huawei's mobile phones extends to more and more scenarios such as cars, smart screens, PCs, and tablets, allowing users to get the experience of intelligent connection of everything in more scenarios: device collaboration, ecological integration, and data circulation.
Such an ecology is an open and growing ecology, and more and more third-party developers are converging under the HMS ecosystem to ignite the raging fire of the all-scenario ecology and bring users a full-scenario, high-quality intelligent digital life.
Postscript: The "Three Fulcrums" of The All-Scenario Wisdom Strategy
Yu Chengdong, Managing Director of Huawei, CEO of Consumer BG, and CEO of Smart Car Solutions BU, said, "With more and more smart devices around everyone, we have entered the era of Internet of Everything. No one is an island, and everyone and every device is part of the Connected Continent. ”
It is based on this vision that Huawei regards all-scenario smart life as the core strategy of consumer business in the next 5 to 10 years. On AITU Q&A M5, Huawei Smart Screen, Huawei PC and other devices, I saw the "three fulcrums" of Huawei's all-scenario smart life strategy:
One fulcrum is the hardware ecology of "1+8+N"; the other is HarmonyOS, which breaks the device island; the third fulcrum is the HMS ecology of the all-scenario intelligent connection of everything.
Looking back at Huawei's development over the past year, it is clear that almost all the work is centered on building and strengthening these "three major pivots": the hardware ecology of "1+8+N" continues to improve; the number of HarmonyOS users continues to break through, and more powerful HarmonyOS3 is about to be released; the HMS ecosystem has also grown rapidly, as of December 31, 2021, developers have exceeded 5.4 million, and more than 187,000 applications have integrated HMS Core. Huawei's app market, AppGallery, has 580 million monthly active users worldwide.
These "three major fulcrums" are indispensable in the experience of supporting the "Huawei Hyperterminal". If the hardware of "1+8+N" is compared to pearls, then HMS Ecology and HarmonyOS are like wearing a rope of pearls, and finally bring users a necklace of great value (all-scene intelligent experience).