At the "Big Hidden wisdom and flying to the" 2022 flagship new product launch conference held on March 16, Fangtai shared the three leading practices of "product confidence, concept confidence and innovation confidence" with the theme of establishing "adhering to innovative technology and climbing the new peak of kitchen appliance technology", and announced to the outside world that it will carry out joint research with the National Aerospace Institute. At the same time, a series of new products and new technologies such as the Z series of integrated cooking centers, the full hidden lifting series of integrated cooking centers, the new generation of dishwashing technology and high-energy bubble washing, the built-in dishwasher G1, and the folding stove were released.
For innovation confidence, Sun Liming, vice president of Fangtai Group, said at the press conference that full attention to basic scientific research and fundamentally breaking down technical barriers can promote the sustainable development of the kitchen appliance industry. Adhering to the "three cores" of scientific and technological leadership, conquering key core technologies, and achieving "innovation confidence" play a vital role in creating benchmarks and standards for the future of Chinese kitchen appliances.
Establish the "scientific and technological self-confidence" of Chinese kitchen appliances
In the context of the era of consumption upgrading, the factors affecting consumption decisions in the field of Chinese kitchen appliances have bid farewell to the "technology worship" of international brands, and the market has shown a trend of comprehensive catch-up of Chinese kitchen appliances technology in terms of experience, function, appearance, design, cost performance and so on. With the decline in the guidance of international brands for the industry, Chinese kitchen appliance companies need to find their own direction of technological upgrading, and should establish confidence in independent innovation.
On the strength of scientific and technological innovation, presumably Fang Tai has the most right to speak. It is reported that Fangtai insists on investing no less than 5% of its income in research and development every year, has a nationally recognized enterprise technology center and a laboratory recognized by the China National Accreditation Service for Conformity Assessment, and sets up research institutes in Germany, Japan and other places, and was rated as the first batch of national intellectual property demonstration enterprises by the State Intellectual Property Office in 2013. Not only that, Fangtai also has more than 7200 authorized patents, including more than 1600 invention patents, which are listed in the "Global Smart Family Invention Patent TOP20".
In addition, Fangtai also created European-style, near-suction and other range hood categories, driving the iterative upgrading of range hood categories, and the side suction hood won the single champion product of the manufacturing industry. And the original invention of the sink dishwasher category, driving the growth of China's dishwasher market and demand blowout, won the first prize of the China Light Industry Federation Technology Invention Award, China Design Gold Award. It has also won nearly 50 international design awards such as IF and Red Dot, and is far ahead of the industry.
It is worth noting that Fangtai has always placed independent scientific and technological innovation in an important position in guiding the development of enterprises, formulated new industry standards, cross-border research, and become a new footnote of "scientific and technological self-confidence". On the day of the press conference, Fangtai officially released the "Technical Specification for the Evaluation of the Effect of Range Hood Smoke Inhaler" led by the China Household Electrical Appliances Research Institute, which marked the creation of a new standard for "no running smoke" for range hoods.
In addition, Fangtai announced that it will carry out joint research with the National Academy of Space Sciences and Space, and use the technical advantages of aerospace units in aerodynamics, fluid mechanics, and thermal energy to cooperate. Li Bin, president of the Central Research Institute of Fangtai Group, said that empowering civilian products with aerospace technology has a great role in promoting the industry's independent innovation capabilities, and can also enable more users to feel the beautiful life created by aerospace technology.
Looking back on 26 years of exploration and innovation, Fangtai shared three leading practices at the press conference: product confidence, concept confidence, and innovation confidence. Product confidence is the cornerstone, concept confidence is the core, and innovation confidence is the driving force for development.
In the future, Fangtai will adhere to the three core areas of "air, water and cooking" and continue to promote the in-depth development of basic scientific research. In terms of air technology, Fangtai has obvious industry-leading advantages and will deepen the strategic cooperative relationship with the Institute of Process Engineering of the Chinese Academy of Sciences to overcome key core technologies; in terms of water technology, as high-energy bubble washing technology leads the industry into the era of cleaning 2.0, Fangtai will further explore more possibilities for the application of water elements at the microscopic level; in terms of cooking technology, it will pursue more quantifiable control and balance of performance and precision to provide more convenient cooking solutions.
A variety of new products are released
At the press conference, Fangtai released a series of new products and new technologies, including the Z series of integrated cooking centers, the full hidden lifting series of integrated cooking centers, the new generation of dishwashing technology high-energy bubble washing, the built-in dishwasher G1, and the folding stove.
As a leader in the high-end kitchen appliance industry, Fangtai launched an integrated cooking center in 2019 and achieved a sales record of more than 1 million units in just three years. According to the semi-annual summary report of the 2021 integrated market of Zhongyikang, the Fangtai Integrated Cooking Center achieved a 26% growth offline in the first half of the year, ranking first. At the same time, the relevant data of Zhongyikang and Aowei Cloud Network show that in 2021, Fangtai Integrated Cooking Center also won the annual best-selling model TOP1. Fangtai Integrated Cooking Center A-Max series has also been widely praised after listing, last year, achieved the first market share of online smoke stove package 5000+ price segment, and the third-party high-end control ratio accumulated 149% excellent results. The eye-catching market performance once again confirms that under the general trend of integration, the "new species" of integrated cooking centers has irreplaceable unique advantages, leading integrated kitchen appliances into a new era.
Fangtai Integrated Cooking Center can be fully embedded in the hanging cabinet after the rise, integrated with the environment, showing the hidden beauty; the smoke stove is linked to the visual texture of the hand accusation, which enhances the user's experience perception and opens the sense of ritual for cooking. The innovation of the full hidden lift series lies in jumping out of the use scenario of the kitchen itself, but taking the kitchen appliance as part of the entire family living space, proposing solutions with global and dynamic changes in thinking, so that the kitchen appliances can realize the "tool attributes" and provide more choices for the use of kitchen space in daily life.
Based on profound market insights, the Z series of integrated cooking centers solves the 5 major problems of traditional European machines, but also considers the adaptability of range hoods and kitchens, can be easily installed in mainstream cabinets with a depth of greater than or equal to 350mm, and can also be equipped with adjustable hooks, easy to versatility, do not pick cabinets. The integrated cooking center A-Max series, with its ultra-thin and low-suction full screen, creates a full sense of ceremony for the cooking space. With its simple and elegant appearance aesthetics, the integrated cooking center has truly become a home item in the kitchen.
Break the limitations of space, expand the boundaries of the kitchen, and be empowered by intelligent systems. Fotile's FIKS system is the industry's first "smart kitchen ecosystem" that integrates online interconnection, offline experience and social sharing. The smoke machine and the stove steaming are equipped with NFC linkage module, and the NFC-containing feature phone can quickly jump into the happy home interface for remote or voice control with just one tap. At the same time, it also supports Hongmeng connection, no need to download the APP, just a tap, you can control at will. With NFC flash recipes, Hongmeng Zhilian and other technologies can create their own exclusive recipes, "hand in hand" to teach cooking, and even use FIKS voice control kitchen appliances to run, free hands. Elegant and relaxed, with ease and ease, start by changing the way you cook and experience a whole new way of life.
In addition, Fangtai and the Institute of Mechanics of the Chinese Academy of Sciences jointly released a new generation of dishwasher technology high-energy bubble washing, which for the first time applied aerospace engineering ideas and digital twin technology to The Fangtai dishwasher spray structure and water flow system. Using the high-pressure injection generated by the "rocket structure", high-density cavitation bubbles are released, and the dishes and dishes are vigorously eroded in the bubble collapse, and the cleanliness is about 30% higher than that of the previous generation.
According to the authoritative test report of the Institute of Mechanical Calculation of the Chinese Academy of Sciences, the high-energy bubble washing nozzle is better than the ordinary nozzle in terms of erosion depth, erosion weight, water flow impact, etc., and its nozzle water flow impact force is 27% higher than that of ordinary nozzle, the erosion depth is increased by 194%, and the same washing amount is half of the water saving of ordinary equipment, at the same time, the pesticide residue removal rate reaches 92%, and the germ removal rate is as high as 99.99%.
It can be said that Fang Tai redefined the traditional "strength work" of washing dishes into "force" and "gas" work. Since then, there are two kinds of dishwashers, bubble wash and others!
At the press conference, Fangtai's new generation of embedded dishwasher G1, which gathered more than 100 patents in the dishwasher field, also officially met with consumers. The water flow contains high-energy bubbles, G1 has raised the cleanliness index to 1.17 far beyond the national standard, and also with efficient sterilization, rapid drying, slag removal self-cleaning, long-term cleaning and storage functions, to achieve the integration of the five functions of "washing, drying and removing storage", truly liberating hands.
It is worth mentioning that Fangtai also released a new generation of polar fire direct injection gas stoves that refresh the peak of firepower, a foldable "Rubik's Cube stove", and a smart cooking stove equipped with a smart cooking system, which became a highlight that should not be missed at its 2022 flagship new product launch conference.
As a product that has created a new peak of China's home cooking firepower, Fangtai's new polar fire direct injection III. generation gas stove efficient use and precise control of gas, upgrading the traditional atmospheric direct injection combustion technology to multiple pressurized direct injection combustion technology, achieving 5100W heat load and 81% thermal efficiency of chef-level firepower, fully reflecting The hard-core scientific and technological strength of Fangtai in the field of household gas stoves. Its intelligent turbocharging technology, through the way of forced pressure, improve the oxygen replenishment capacity, so that the combustion is more sufficient, thereby accelerating the Maillard reaction, so that the ingredients quickly release the unique fragrance; with the 9-stage fire control of the magnetic levitation knob, to meet the needs of various types of ingredients and accurately control the fire. Compared with the common fire hole combustion method in the past, the new product innovation adopts a non-porous ring seam burner, which not only greatly reduces the air resistance, makes the flame more stable, but also increases the contact area between the flame and the pot. The heating speed and efficiency are also greatly improved, and the heating is more uniform while reducing the chance of fire hole blockage.
The creative, self-folding "Rubik's Cube Stove" uses a new AI holographic projection interactive technology, which appears in movie blockbusters and has a full sense of "black technology" control, which not only improves the quality of the product, but also allows users to get interesting, trendy, and cool control experience during the cooking process, and daily cleaning has become simpler. Fangtai hopes that through this product, it can express the cooking attitude of young consumer groups: cooking three meals a day is not a lack of imagination, tedious and boring daily punching, as long as you invest some enthusiasm and open the imagination space, you can make cooking full of fun and imagination.
The Fangtai smart stove released this time is a cross-border two-in-one product. Fangtai combines the intelligent cooking system and the traditional cooker, and for the first time adds the intelligent cooking system independently developed and designed by the brand on the embedded cooker, which can realize the intelligent control of the whole process such as imitation hand mixing, accurate weighing, intelligent fire control during the cooking process, and fully release the hands and time; and even the cooking Xiaobai can also accurately control the amount, temperature and time through the built-in and cloud intelligent recipes, easily burn the professional level of the finale dish, and instantly feel confident in their cooking skills; it can be said that This smart cooking stove fully releases the user's hands, brain and time, and presents a more free cooking method and experience to consumers in the new era.
In the past 26 years, Fangtai has continuously deepened its basic scientific research, promoted the healthy development of the kitchen, explored better solutions in the industry, and brought high-quality living experience to thousands of households. In the future, I believe that Fangtai will continue to consolidate and enrich the three leading practices of "product confidence, concept confidence, and innovation confidence", drive the overall improvement and continuous innovation of the whole industry and the whole industry chain, and establish the scientific and technological self-confidence of Chinese kitchen appliances.