According to the national automobile production and sales data provided by the Association of Automobile Manufacturers, the domestic SUV market sold about 583,000 new vehicles in February 2022, down 34.4% month-on-month and up 2.6% year-on-year. In the same period, the car quality network accepted 4,659 valid complaints from car owners against SUVs, down about 2.6% month-on-month and up 103.7% year-on-year.
Among the quality problems in February, the number of complaints about "audio-visual system failures" doubled month-on-month, returning to the first place in the fault rankings, and the increase in complaints came from some independent brand models. Although the ranking of "exhaust failures" fell this month, the number of complaints continued to climb month-on-month, up 12.3% from January. Among the service problems, the "system upgrade problem" still ranks first in the service problem, and the number of complaints has exceeded 700, up 11.6% month-on-month. In addition, the number of complaints that "do not match the publicity" also increased significantly this month, up 35.1% from January. After removing the information that the complainant voluntarily applied for withdrawal of the lawsuit, the ranking of the top 30 SUV sales complaint volume in February 2022 is as follows:
Data to watch
1, the quality of word of mouth to good Dongfeng Honda CR-V is expected to return to the peak
Entering 2022, the monthly sales of Dongfeng Honda CR-V continued the strong trend in the fourth quarter of 2021, exceeding 20,000 vehicles for two consecutive months, of which February sales reached the second highest point in nearly a year, and the market performance picked up across the board. Judging from the trend of its sales complaint volume in the past year, since the fourth quarter of 2021, it has shaken off the downturn of shock and fluctuation, and monthly sales have shown a stepwise increase from the previous quarter. In contrast, the monthly complaint performance of Dongfeng Honda CR-V has shown a downward trend since the second half of 2021, and the number of complaints in February has dropped to single digits, reaching the lowest point in the past year, and the quality of word of mouth has continued to improve. There is news that Dongfeng Honda CR-V is expected to complete the replacement in the second half of the year, the current CR-V has entered the end of the product, but from its current market performance, it still has strong vitality, the future market performance is also expected to continue to rise, and a return to the peak is just around the corner.
2, sales to stop falling and rebound RAV4 Rongfang market performance picked up
After experiencing a "three-in-a-row decline" in sales, FAW Toyota RAV4 Rongfang's sales in February rebounded, but the rebound was weak, and monthly sales were still at a low level. From the trend of its sales complaints in the past year, we can see that the overall trend has shown a big ups and downs, falling to the lowest point in the past year in September 2021, but fortunately, its average monthly sales have always remained above 10,000 vehicles. Entering 2022, the market performance of RAV4 Rongfang began to show signs of improvement, ending the previous consecutive decline trend in February. The cumulative sales volume in January and February was basically the same as last year, and it still ranked at the top of the sales ranking of the compact SUV market in the same period. In contrast, its monthly complaint performance has been relatively stable in the past year, but the number of monthly complaints has always remained at a relatively high position. In the short term, the market performance of RAV4 Rongfang may be expected to gradually stabilize, but under the premise that the product has not been updated for a long time, it can only be said that it is difficult to restore to the peak state in 2021.
3, the number of complaints hit a new low Tanyue may open an upward channel
After experiencing fluctuations in the number of complaints in the first half of 2021, the market performance of FAW-Volkswagen Tanyue began to improve in the third quarter of 2021, and there was a "three consecutive increases" in sales. After entering 2022, although sales fell back in January, they rebounded to the level of nearly 10,000 vehicles in February. Judging from its sales trend in the past year, although the fluctuations are larger, after falling to a trough in July 2021, the overall upward momentum has shown a strong upward momentum. It is worth mentioning that the overall trend of monthly complaints in Tanyue in the past year has shown a downward trend, and the number of complaints in February has dropped to the lowest point in the past year, and the quality of word of mouth has shown signs of improvement. It is reported that Tanyue's medium-term redesign model is expected to be officially unveiled in April, when under the impetus of the new car listing dividend, Tanyue's market performance is expected to continue to break through upwards, and it is worth looking forward to whether it can return to the peak state in 2019.
4, sales volume "three consecutive declines" Chery Tiggo 8 urgently needs to improve the quality of word of mouth
In the past year, the market performance of Chery Tiggo 8 (including PLUS) can be described as ups and downs, showing a trend of "three ups and three downs", especially after the sales peaked to more than 20,000 vehicles in November 2021, the upward momentum stopped abruptly, and then ushered in a "three consecutive declines" in sales, falling to the lowest point in the past six months. In contrast, the monthly complaint performance of Tiggo 8 (including PLUS) has basically remained in sync with the sales trend in the past year, but the number of complaints in each month is at a high level, and the trend of poor quality and reputation has not been significantly alleviated. According to the data of the vehicle quality network, the complaints of Tiggo 8 (including PLUS) are concentrated in simple quality problems, transmission and body accessories and electrical appliances have more problems, such as "transmission setback", "unable to shift gear", "audio-visual system failure" and "car lights are not on", etc., and enterprises in solving consumer demands, efficiency and enthusiasm need to be improved, the response rate is in the middle of the independent brand, and the resolution rate is lower, which leads to a sustained high number of complaints. In the short term, Chery Tiggo 8 (including PLUS) is still in a downward channel, and it remains to be seen whether the market performance can stop falling and rebound in time.