On March 16, BYD officially announced that from midnight today, the price of the Dynasty series and the ocean series will increase by 3,000 yuan to 6,000 yuan. Xiao Lei went to see it, and the long-concerned BYD Qin PLUS DMi price increased by 3,000 yuan.
At the beginning of this year, the subsidy for new energy vehicles declined, and then many car company officials announced price increases, especially Tesla, a popular electric vehicle company in the world, and the price of products was increased every ten days and half a month. In addition to the decline in subsidies, another reason for the increase in the price of electric vehicles is the rising cost, and it takes a lot of money to build factories and purchase raw materials.
For car companies, it is necessary to consider whether frequent price increases will affect consumers' desire to buy. Judging from the sales data of new energy vehicles in various months last year, the situation of electric vehicles is very good, which is also the reason why the relevant departments have reduced car purchase subsidies.
The problem is that at this stage, consumers still have many concerns about buying electric vehicles, such as charging piles are too difficult to find, worry about battery life decay and so on. These problems are not difficult to solve, only time is needed, but now the production capacity of car companies can not keep up, in the short term can not improve the charging pile is difficult to find and battery life problems.
Although the cost of travel is indeed much lower than that of fuel vehicles, it is enough to buy the same configuration of fuel vehicles, and how many times to add fuel is enough to add fuel, which requires consumers to calculate well. Xiao Lei's view is that the frequent price increases of fuel vehicles will affect consumers' desire to buy.
However, car companies do not have to worry, electric vehicles gradually replace fuel vehicles is a foregone conclusion, even if the price continues to rise, more and more people will choose electric vehicles. On the one hand, the cost of travel is taken into account, on the other hand, it is because the fuel car lottery is too troublesome and needs to wait too long.
All in all, some consumers will give up buying electric vehicles after the price increase of new energy vehicles, but more people who need to buy cars will choose electric vehicles. However, in many new energy vehicle companies, it is difficult to say who consumers will choose. To do a car is nothing more than to take two roads, one is only to do high-end, such as ideal, Weilai, Tesla, etc., one is a small profit, high-selling, mainly low-end, BYD, Nezha and so on.
Luxury cars are profitable, but sales are difficult to compare with low-end models, especially after the full popularity of electric vehicles. Now the subsidy for new energy vehicles has declined, and the price increase of luxury cars is also higher than that of low-end cars, and the price increase is one or two thousand at every turn, but BYD has only increased the price by a few thousand yuan, and in the long run, I am afraid that the new car-making forces Yusanjia (Weilai, Ideal, Xiaopeng) will have to change at least two.