Many consumers will encounter merchants to increase prices or disguised prices when buying a car, which seems to have become an unspoken rule in the current car circle. On the eve of 3.15, the reporter visited a number of automobile 4S stores in Nanjing and found that many hot-selling models will be disguised as a price increase, or even a cash increase, so is this behavior of the merchant fair and reasonable?
The "Tank 300" is an off-road vehicle owned by Great Wall Motors, which has been in short supply since its listing at the end of 2020 and has become a veritable Internet celebrity car. On March 7, the reporter has visited the "Tank 300" car store in Nanjing Hongshan Automobile Life Square and Jiangning Dongshan International Automobile Park, and the sales staff said that it is normal to wait 3 to 6 months to pick up the car. The "Tank 300" car salesman said: "There is no way to be like this, the cars we hand over now are all cars booked before and years ago." ”
Optional tires can speed up the pick-up of cars, and the number of the car row number gives birth to "alternative business"
The sales staff said that now manufacturers in order to avoid sellers to increase the price of sales of "tank 300", are required to place orders on the APP, and then according to the order number to produce and deliver the vehicle. So if the customer wants to pick up the car early, is there any other way? The sales staff said that if the reporter is willing to spend an extra 2,000 yuan when placing an order and choose all-terrain tires, the process of picking up the car can be accelerated. The "Tank 300" car salesman said: "It is certain that two months in advance (to get the car) can be done." The reporter asked: "How much is 5 tires (plus)?" "Optional 2000 (yuan)." The salesperson said.
Such a statement has also been confirmed by some car owners, "Add money, otherwise how can he (4S shop) make money?" ”
Since the "Tank 300" pick-up cycle is generally longer, an "alternative business" has also begun to appear quietly. Some car owners who have booked a car but do not want to buy it for various reasons have hung up the booking indicator on the second-hand website, and the price can be sold for thousands of yuan.
4S shops in a variety of ways to increase prices in disguise A "Mercedes-Benz" car increased by 300,000 yuan
Unlike the "Tank 300" sales staff who require customers to choose accessories, the sales staff of toyota, Audi, Lexus and other automobile 4S stores in Jiangning Dongshan International Automobile Park said that their hot models need to be decorated with money in the store to speed up the pick-up. The reporter asked: "Must I add a decoration?" Faw Toyota sales staff said: "Yes, decoration eight or nine thousand yuan, one is the company's profit, and then we also take a task." ”
Take this GAC Toyota"Sena model as an example, if it is not decorated, it needs to wait for three months to pick up the car, and if it costs 13,000 yuan to install a floor, the fastest week or so can pick up the car. GAC Toyota salesman: "If you want to get the car early, then buy some decoration, we will give you a way, you can also not add (decoration), that is, you do not buy any decoration, just queue up, our company will earn this (decoration) money." ”
"Audi" of this S4 model, if you want to pick up the car early, you need to buy 25800 yuan decoration. "Audi" sales staff said: "Decoration loans are required, decoration we are normal is 25800 yuan, like this kind of car you know, is a very scarce resource, normal car to pick up at least half a year." ”
In addition to making money in decoration, some merchants require customers to buy insurance and licenses in the store, and charge a comprehensive service fee ranging from 1,000 to 3,000 yuan, while requiring customers not to buy a car in full, and to go to the bank that cooperates with the 4S store to apply for a mortgage loan. "Lexus" car sales staff said: "Still need you to make a loan, our manufacturers to give the rebate, in fact, not much, we also hope that whether it is your loan, or decoration, or other service fees, I hope that the profit is slightly more." ”
Compared with the disguised price increase of other brands of cars, some popular models of Mercedes-Benz require customers to directly increase the price with cash. Taking this Mercedes-Benz Maybach SUV as an example, the official guidance price is 1.74 million, and customers need to spend 300,000 yuan to choose two-color paint, plus 300,000 yuan of car price, a total of more than 2.3 million to mention the car. The "Mercedes-Benz" car salesman said: "It is the market price, this car is not sold at the market guidance price (sales), not at the official guidance price, but at the market price." The reporter asked: "Then is it not good for you to sell more than 2 million directly?" The salesperson said: "Its sales model is different, so it sounds like the car is tight." ”
State regulations do not allow mark-ups Consumers have the right to fair trade
The reporter learned that the "Measures for the Administration of Automobile Sales" issued by the Ministry of Commerce clearly stipulates that dealers should clearly indicate the prices of sales of automobiles, accessories and other related products and the charging standards of various services in an appropriate form at the business site, and may not increase sales or charge additional fees in addition to the list price. The Law on the Protection of Consumer Rights and Interests also stipulates that when purchasing goods or receiving services, consumers have the right to obtain fair trading conditions with quality assurance, reasonable prices and correct measurement, and the right to refuse the compulsory trading behavior of business operators. Qin Youyue, deputy director of the Automobile Special Committee of the Nanjing Consumer Association, said: "If he (4S store) is forced to consume, that is, what you must buy and what you must do, which is definitely illegal." ”
To some extent, the return on selling a car at a higher price is higher than that of honestly selling a car to earn a few points, so many 4S stores will think of ways to increase the price as long as they have the opportunity, so it brings certain difficulties to management. The price increase of 4S stores is nothing more than the following behaviors: First, the price increase of best-selling models. The second is the price increase of models with limited production capacity. The third is to cooperate with the "hunger marketing" price increase. Fourth, the shortage of parts and components affects the increase in production. Fifth, the purchase of cars with additional purchase decorations increases in disguise.
However, it is not that there is a difficulty that cannot be managed, after all, the "Measures for the Administration of Automobile Sales" clearly states that the price increase behavior of the seller is prohibited. To safeguard the legitimate rights and interests of consumers, we must not only rely on our own efforts, but also rely on the "support" of the regulatory authorities. In most cases, consumers are weak, it is difficult to achieve the purpose of safeguarding their own rights and interests, which requires the relevant departments to take action, resolutely crack down on various illegal behaviors, straighten out the bad business atmosphere, and form a harmonious coexistence between businesses and consumers.