This period of time can be said to be the price increase period of new energy vehicles, since the end of last year, there are many new energy models because of the policy subsidy decline and began to increase prices, such as Weilai, Xiaopeng, Volkswagen, Extraordinary, Euler, Ford and Weima, etc., for a time to make the new energy market become tense.
And about the price increase, I think Tesla is the most vocal and existential, because on March 10, Tesla's official website shows that the model 3 high-performance version and model Y full drive long endurance, high-performance version of the price have been raised by 10,000 yuan; the price of the Model 3 high-performance version has been adjusted to 349,900 yuan, Model Y long endurance, The price of the high-performance version is 357,900 yuan and 397,900 yuan, respectively, and this price increase is only for orders after March 10, and the orders are still valid for users who place orders before March 10.
Tesla's price increase has always been a hot topic, since its listing in 2021, the domestic Model 3 has undergone 6 price adjustments, model Y has experienced 4 consecutive price increases, and the most recent price adjustment is at the end of 2021.
On December 31, 2021, Tesla's official website in China showed that the price of Model 3 and Model Y increased, with the starting price of Model 3 rising by 10,000 yuan to 265,600 yuan, and the starting price of Model Y rising by 21,000 yuan to 301,800 yuan.
At present, The Model 3 has three models, and the Model Y also has three models, but this time the Model 3 has only one model to increase the price, and the Model Y has two models to increase the price, so the impact on the Model Y will be relatively larger, and may dissuade some people who were originally eager to try the Model Y.
For the frequent price increases, Tesla CEO Musk has also responded, he said that the price increase is not for profit, on the contrary, it is actually to make the car as cheap as possible, but there is no way to supply the cost pressure is increasing.
And this time the price increase is slightly different, not only in the Chinese market, Tesla has also raised the price in the Us market, according to the official website of the United States, the price of the Model Y long-endurance version has been raised by $1,000, and the price of the Model Y high-performance version has been raised by $1,000.
So will the price increase affect Tesla's sales, so that consumers lose the desire to buy, and then Tesla's orders plummeted? At present, there is basically no impact, if you don't believe it, we look at the data, in 2021, Tesla Shanghai Gigafactory achieved an annual delivery of 484,100 vehicles, far more than the 144,500 deliveries in 2020, achieving a year-on-year increase of 235%, monthly sales of 45,000 or 50,000 data, can you see what impact the price increase has on Tesla? It is based on this background that Tesla's price adjustment speed will be so frequent, the price increase will be as you go up, you should buy or have to buy.
For the reasons for this price increase, it is not detailed, or those reasons, raw material costs rise, lack of core and supply chain tension, coupled with the decline of new energy subsidy policies, although it seems that every time the price increase Tesla has a serious enough reason, but for consumers, especially those who are ready to start but have not yet started is the "blood" lesson, maybe the next time you see Tesla's news is a price increase.