It can be found that in the past, whenever a new model was launched or the existing model was replaced, the focus of the car company's publicity was almost on the "three major pieces", and now, the so-called intelligent configuration has become the focus of the car company's publicity.
Although electrification and intelligence are the mainstream of future automotive development, is it really reasonable to spend a lot of energy on intelligent configuration now? What's more, the intelligent configuration that car companies focus on promoting often only appears on high-end models, and low-end models can still rely on the traditional "three major pieces", and most people choose low-end models when buying cars. It can be seen from this that the intelligent configuration that car companies focus on promoting is only a means to attract attention.
How useful is intelligent configuration?
At present, we usually refer to language interaction, L2 level automatic driving assistance, automatic parking and other configurations as intelligent configurations, which is also the focus of car companies, but how many of these intelligent configurations are often used?
The first is speech recognition, which is rarely used, at least for the author personally. It is true that speech recognition is still more convenient, can move the mouth without hands, but the main reason why the author almost does not use this function is the reason why the speech recognition rate is not enough, once the system recognizes the wrong command, it will make the driver upset, I believe there are many friends who have the same idea as the author.
In addition, it is L2 level automatic driving assistance, the ultimate goal of intelligence is actually to achieve unmanned driving, but in terms of current technical strength, it can only achieve L2 level automatic driving assistance, and there is still a long way to go from a higher level of L3 automatic driving, let alone fully realize unmanned driving.
The current L2 level of automatic driving assistance can often only play the role of auxiliary driving, can liberate the feet, do a better job like Xiaopeng Car, but also achieve automatic lane change. However, when driving on the highway, it is boring and tedious, and if you use L2 level automatic driving assistance, it is more likely to be sleepy, but it is not safe.
Not to mention the automatic parking entry, not only is the operation cumbersome, most of the car companies' automatic parking entry can only identify the parking line, and cannot achieve parking in the parking space without the parking line. Although reversing into storage and parking in the side direction is a nightmare for many novices, for the vast majority of people, there is no need to let the machine replace their own parking.
Another point that has to be mentioned is that in order to pursue the so-called sense of science and technology, the current car will continue to increase the central control screen, and even more directly turn the central control area into a whole large screen, so that there are basically no physical buttons in the car. But for many functions, the physical button is more concise and convenient than the operation in the large screen, the central control is an electronic product after all, the failure rate is much higher than the physical button, once the central control screen fails, many functions can not run normally.
Why develop intelligence?
Why should car companies focus on promoting intelligent configuration? On the one hand, because intelligence is the development trend of future cars, it is the first to win market recognition in terms of intelligence, which is very beneficial to the future development of car companies. On the other hand, it is also because the current car has not much selling point, and can only maintain its advantage with competitors by engaging in intelligence.
Taking the engine as an example, the current joint venture car companies rarely have breakthroughs in the engine field, whether it is a replacement or a change of style, it is basically eating the old money. On the one hand, the engines of mainstream joint venture car companies are mature enough, and on the other hand, many auto giants basically do not conduct too much research on the engine now.
In the context of energy conservation and emission reduction, it is only a matter of time before the traditional internal combustion engine is eliminated, and the development focus of car companies is naturally concentrated in the field of new energy. The independent brand has also made a great breakthrough in the field of engines, in addition to the control of fuel consumption and the joint venture engine there is still a gap, other aspects have not lost the joint venture engine at all.
Moreover, the current engine technology has reached a bottleneck period, taking thermal efficiency as an example, when the world's first car was born, the thermal efficiency of the engine was only 26%. For more than 100 years, engine technology has been continuously improved and improved, spending a lot of money and manpower, and now the engine thermal efficiency of more than 40% is already the top in the industry. Every 1% increase in thermal efficiency requires a lot of sweat, and this increase in thermal efficiency of 1% will not have a substantial impact, which is the main reason why car companies no longer carry out too much research on the engine.
In terms of intelligence, it is still in its infancy, there is still a lot of room for growth, and it also conforms to the trend and can attract young users. Most importantly, in the traditional "three major pieces", it is difficult for independent brands to surpass the joint venture car, so they have to compete with the joint venture car with intelligent configuration.
Write at the end:
It is undeniable that today's cars have changed dramatically in experience compared to a hundred years ago, but for cars, their essence is to meet the travel needs of human beings. If you want to truly make the vehicle completely intelligent, you must achieve unmanned driving, and if you want to achieve unmanned driving, there is still a long way to go. The intelligent configuration that car companies are focusing on now is, in the final analysis, a gimmick.
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