On March 7, Musk said in an interview that the name "Tesla Motors" was bought by the company for $75,000, and that in order to buy the name, he sent an employee of the company to sit at the door of the store until the other party agreed to sell the name to him before leaving.
True or false, it is true that Tesla has now become a household name. Of course, this is not all because of its flag-like existence in the field of new energy vehicles, and what makes it known to women and children is probably more because of its negative news. For example, there have been frequent news of brake failures, car owners at the Shanghai Auto Show high-profile rights protection, etc., and some time ago, large-scale defective cars were recalled.
On February 18, the State Administration for Market Regulation published a recall news about Tesla on its website. In accordance with the Regulations on the Recall of Defective Automotive Products, Tesla will recall 12,003 Model 3s and 14,044 Model Ys produced between December 28, 2020 and January 15, 2022, starting today.
This is Tesla's first large-scale recall in the Chinese market after entering 2022. In the past year, Tesla has issued a total of six recalls, covering imported Model 3, Model S and domestic Model 3, Model Y and other models, a total of 543811. If tesla's global delivery volume of 936172 vehicles in 2021 is calculated, the proportion of recalled vehicles is 58%, that is, for every two vehicles sold by Tesla, one vehicle is recalled.
Once the myth of electric vehicles, why are there frequent problems?
Tesla is not a god
Electric cars are not a novelty, as early as 120 years ago, Henry Ford began to mass-produce cars, and the entrepreneurial topic at that time was electric vehicles.
Tesla's first car, the Roadster, was a disaster and had a poor rating. At one time, Tesla could not keep up with the output, the charging could not keep up, the product was a mess, and it was on the verge of survival for ten years. Until the problem of battery life and charging is solved, the first users are truly accumulated.
In recent years, Tesla has finally raised its eyebrows and become the leader of electric vehicles. But problems followed, with braking systems and autopilot assist being Tesla's most questioned issues.
Tesla's braking system brakes suddenly and without warning when it is not needed, a situation known as "ghost braking." Many car owners are worried that such a braking method will cause rear-end accidents when driving at high speeds. At present, complaints about the "ghost brake" have been received in many countries, but no casualties have been reported so far.
However, autopilot assistance has frequent accidents, resulting in many driver casualties. In 2021 alone, 285,520 vehicles were recalled due to active cruise control problems, accounting for the highest proportion.
On February 17, the National Highway Traffic Safety Administration officially launched an investigation into Autopilot, Tesla's self-driving assisted driving system. Whatever the outcome, this proves that Tesla's claim to be perfect for auto-assisted driving isn't entirely perfect. But for Tesla, quality problems don't seem to be the most important issue anymore.
Tesla's shrinking advantages
As the world's leading electric vehicle company, Tesla has always been a leader. From the battery's endurance, to the user's charging experience, to the autopilot assist that was once a miracle. These profit points as Tesla, but also tesla's pride, but little by little have been disintegrated.
What about the fast charging experience? Niolai seems to be doing better. Nio's owner can drive the car to the pointing battery replacement point, and it only takes a few minutes to replace the battery without electricity with a fully charged battery. Compared with Tesla's autopilot, Huawei's driverless system seems to be superior.
So what's left of Tesla? Maybe there's only excellent cash flow. Tesla is able to offer special insurance services for its own cars, amassing large sums of cash. But for an automotive company, can this indicator attract buyers? Tesla's stock price movements say it all.
Since reaching $1243.49 in November 2021, Tesla's stock price has been in a state of shock and decline, falling by more than 30% so far, and has fallen more than 20% since the beginning of 2022 alone.
Today, under the shroud of the epidemic, Tesla is still able to occupy half of the market for electric vehicles, mainly thanks to China's complete industrial chain and the support of Chinese consumers. However, if Tesla still maintains the concept of foreign monks and good chanting, does not attach importance to product quality, and still stands proud of Huawei, BYD, Weilai and Xiaopeng as the industry leader, and it also faces the competition of new cross-border brands such as Huawei and Xiaomi, its advantages are not as unshakable as an iron plate, and it is okay and cherished.