The iPhone SE3 was officially released in the early morning of March 9, when the media, including the extension, had a double day of ice and fire. Because some people think that the iPhone SE3 will be a big seller, and some people think that the iPhone SE3 will sell poorly. These analyses are all based on global markets, but there is an analyst agency that gives a very scary data. They believe that the iPhone SE3 may be a hot seller in overseas markets, but will perform average in the Chinese market.
Now the data of this analysis agency is accurate, because since the iPhone SE3 officially opened the appointment on the JD platform, the number of iPhone SE3 appointments in three days is only about 30,000 units. This is not at all like the performance of a new Apple iPhone, which seems abnormal but is actually very normal. Because the sales of the iPhone SE series in China have never been good, the second generation of the iPhone SE has sold about 27 million units worldwide, but the domestic market is less than 3.5 million units. This shows that the iPhone SE series domestic consumers are indifferent to it.
Why is this happening? In fact, the reason is very simple, domestic consumers may be the smartest in the world, but also the most blessed. They are very clear in their minds whether a model is worth or not, unlike overseas consumers who have very little choice, and due to the influence of objective reasons such as taxation and place of origin, the same model is much more expensive than in China. And many brands can't go overseas at all due to export restrictions, and domestic consumers are different. All mobile phones in the world are basically sold in China, so there are many choices, and they know very well what kind of models are most cost-effective to buy at the same price.
Of course, for Apple, it may not have thought of selling in the Chinese market since the day of planning the iPhone SE3, and what they need to seize is the overseas Android market of about 3500 yuan. Although the impact on domestic is not large, the impact on domestic mobile phones overseas is still very large.
So don't underestimate the Apple brand, it will always be the most understanding of consumer psychology. They know what kind of model to come up with, what kind of market to target.