[Aika car shopping guide original]
In recent years, the scale of female automobile consumer groups has been expanding, becoming an indispensable backbone of the automobile consumer market, and how to better take into account the needs of female users has become the focus of attention of car companies. Those women who take off their helmets from heavy locomotives and throw out their hair, the cross-country young women who calmly drive the Bobcats to lead, and the female drivers who do not have to mix with the P room to ride the track, have long become the female role models closely related to the car in the new era.
Women's demand for cars does not stop at the level of appearance and easy driving. With the development of intelligent technology, the car is not only a simple means of transportation for women, but also carries the role of the third space of mobility. Therefore, under the many needs, what kind of car can better serve the female consumer group, and what characteristics it should have, which is the focus of our article, and look at the market darling of Xiaopeng P7, can it become the right choice in the eyes of the goddess?
◆ Face value is supreme The first step in knocking on the door of the goddess's heart
As the saying goes, "If you want to catch a man's heart, you must first grab his stomach." "And women's perceptual thinking is often difficult to resist the temptation of beauty, and the same is true for choosing a car, they usually take the appearance of the product as the first point of appeal." Admittedly, appearance is not the whole story, but who can refuse something that makes people feel good? Looking at the sales report card in 2021, Xiaopeng Automobile delivered a total of 98155 vehicles, becoming the sales king of the new car-making forces, while the Xiaopeng P7 accumulated sales of 60569 vehicles throughout the year, accounting for 62% of the total annual delivery, and consumer recognition of it can be seen. The success of the Xiaopeng P7 is not only the blessing of the core strength, but also the high-value design is also an indispensable key to helping it become a hot-selling model.
"This car is so beautiful!" "The color of this car is also very good!" Girlfriends and other such words always ring in my ears, and Xiaopeng P7 naturally becomes one of the targets of her amazement. For female users, a good first impression is extremely critical, and they are half successful in raising their curiosity and desire to explore. As a medium-sized coupe, the Xiaopeng P7 with simple design elements and a low-lying body posture constitute a youthful and dynamic but elegant visual tone. The flat design method not only fits the aesthetic tastes of the moment, but also creates a more intense avant-garde technology atmosphere, making female users more comfortable.
Novelty and individuality of design can often attract their attention, which can highlight their uniqueness, unique taste. Lightsaber LED through-type headlight group adopts a split design, the visual effect is very eye-catching, and the dynamic lamp language effect is both trendy and fashionable, which is a big surprise for female users.
The Xiaopeng P7 sneakback body design can often make the passing crowd stop and appreciate, which is also the unique charm of the coupe model. Xiaopeng P7 does not use sharp lines to deliberately "show muscles", and the calmness of the design of The Avenue to Jane is even more pleasing to the heart. This coincides with the aesthetics of women, who do not like bells and whistles, and temperament is the appeal they advocate.
The Peng wing door design of Xiaopeng P7 will allow female users to deeply plant one of the designs, they can get on and off the car with an elegant and calm posture, and the unique opening method and borderless door design highlight the personality and luxury of Xiaopeng P7.
The simple and layered rear shape, with the split design adopted by the through-type tail light group, and the dynamic light language effect equipped with the tail light group, these elements can also win the hearts of many female users who pursue a trendy personality.
Xiaopeng P7 adopts a minimalist design of the interior style, while eliminating most of the physical buttons inside the cockpit, two well-sized LCD screens constitute the core elements of the cockpit. The complex and redundant design is not pleasing to female users, and the simple and clear cockpit look and feel of the Xiaopeng P7 can make them full of interest.
The 10.25-inch LCD dashboard interface UI is concise, the display effect is delicate, the driving-related vehicle information is displayed in the center of the screen, and the two sides are displayed for navigation, multimedia and air conditioning, which is easier and clearer to read the key information, and it is also a thoughtful design for female users.
The 14.96-inch central control screen integrates most of the functions of the vehicle, and the operation logic is similar to that of Android mobile phones, which can be well connected to the car-machine system for female users, easy to get started, and no need to spend time to adapt. The first-level menu on the left side of the screen supports card management, which is faster and more convenient for finding functions, and the operation response speed is also remarkable.
Summer travel, if you close the skylight cockpit feel depressed, if you open the skylight, the sun is too sunny, ultraviolet rays on the skin is not too big damage. The Xiaopeng P7 is equipped with a panoramic glass roof, and the sunscreen coating can filter 99.9% of ultraviolet rays, which not only obtains a sense of spacious space, but also takes good care of the skin health of passengers in the cockpit, especially for female users.
The coupe shape is beautiful
◆ Entertainment intelligent era Xiaopeng's leisure and entertainment room
Intelligence is the trend of the times, and it is also a special concern for female users. In the past science fiction movies, some incredible technologies seem to have gradually entered people's daily lives. In the face of the improvement of the level of science and technology, it can bring a more comfortable car experience to female users.
For girls, when going out, the bag inevitably needs to bring a lot of things, and every time you look for the key, it is a very painful thing. The Xiaopeng P7 can be connected to the vehicle through the mobile phone Bluetooth, the mobile phone can lock and unlock the vehicle, even in the place where there is no network signal, it can also complete the locking and unlocking operation normally.
Voice control has almost become the mainstream configuration of the car, but the language control function in the market is either limited in function control or difficult to complete their expectations in a single command, resulting in a poor user experience. The full-scene speech recognition function of Xiaopeng P7 covers most of the functions such as daily navigation, listening to music, adjusting temperature, seating, etc., and supports continuous dialogue and multi-round dialogue. Female users have higher requirements for the comfortable environment of the cockpit, such as the control of air conditioning can complete the air conditioning temperature, air direction and wind speed control under a command, which is very convenient and cannot be described as the "warm man" pole.
Xiaopeng P7 has a comprehensive in-vehicle application ecology, and watching dramas and listening to music in between people or in free time is only a basic operation, and even K songs with girlfriends and friends on a whim are not a problem. As we all know, in a journey women are most concerned about not the length of the time span, but pay more attention to comfort and enjoyment, Xiaopeng intelligent music cockpit is loaded with Danna audio, can achieve 360 degrees of surround effect, bring immersive audio-visual enjoyment, can greatly enhance women's comfort and happiness when traveling.
In work and life, in addition to high-intensity work, it is inevitable that there will be scattered trifles and dissatisfaction, resulting in the breeding of negative emotions. A space that can relieve people's stress and relax has become particularly precious, and the meditation mode of Xiaopeng P7 may be a good solution to the problem. When sitting in the car and opening the meditation mode, the main driver's seat is reclined and lying flat, the window is raised, the air conditioner is turned on, the large screen is switched and soothing music is played, in this soothing space, you can leave all the unhappiness behind, empty all the thoughts and empty yourself, which is a good place for women to rest at home.
◆ Intelligent and safe travel makes the journey easier and more comfortable
Different from male users' pursuit of superior driving quality, female users are more concerned about the comfort and safety of driving, and higher requirements are also put forward for the driver assistance system and safety function configuration of the vehicle. It is true that the research and development results of various car companies in the driving assistance function are satisfactory enough, but the XPILOT intelligent driving assistance system of the Xiaopeng P7 is still amazing.
To put it simply, female users do not pursue too much the level of mechanical quality of the vehicle, as well as how strong the acceleration performance, but it must be easy to drive, and it is the key to being able to gracefully and calmly reach point B from point A. The XPIRAT intelligent driving assistance system of Xiaopeng P7 not only covers the more conventional ACC adaptive cruise, blind spot monitoring system, lane departure warning, lane keeping/center assist, driver monitoring system, traffic sign recognition, intelligent lighting system, etc., but also is equipped with NGP intelligent navigation assistance function.
Simply put, the NGP intelligent navigation assistance driving function is to use the ADAS system and the high-precision map to realize the intelligent driving assistance system from point A to point B in the state of setting navigation. In the state of this function, the vehicle supports automatic lane change overtaking, automatic speed limit adjustment, autonomous optimal route and other operations, giving you driving logic like an "old driver" in the actual scene, while female users only need to listen to pleasant music in the car and control the steering wheel in their hands.
For female users, under the busy fast-paced life, it is invaluable to find a slow-paced space that allows them to feel at ease and soothe their minds, and Xiaopeng P7 makes the cockpit a unique "peach blossom source" experience for users through the hard core strength of the XPILOT intelligent auxiliary driving system.
The XPILOT Parking function equipped with the Xiaopeng P7 supports super automatic parking and parking memory parking functions, which can not only identify the marked parking spaces around them, but also recognize the roadside or empty places, which greatly improves the applicable scenarios of vehicle functions. It can well solve the dilemma of female users when they encounter narrow parking spaces and difficulties in getting on and off the bus.
In addition, the parking lot memory parking function realizes intelligent recognition of the whole scene, which can easily cope with complex scenarios such as oncoming vehicles, vehicles entering and leaving the warehouse, pedestrian shuttles, continuous right angle bends, etc., and can safely and accurately park the parking spaces that have been memorized by the system according to the set route. After a long time of driving, if you want to be lazy, or encounter some special parking spaces or scenes, the automatic parking function is still quite practical, and enjoy the convenience brought by the improvement of technology level, why not enjoy it!
For women, every trip, the personal safety of their families is always put first. Xiaopeng P7 is equipped with 31 automatic driving sensors, including super-divine wave sensors, high-precision millimeter wave radar, automatic driving cameras, etc., which can monitor the driving environment around the vehicle in real time, warn of possible potential dangers in advance, and even provide active help when necessary to ensure the safety of driving to the greatest extent.
During the holidays, when you don't want to go to tourist attractions to join the crowded army, you can choose to take your family or girlfriends to some wetland parks for camping, V2L reverse charging allows you to eat hot meals in the wild without making a fire, in addition to showing cooking skills, there is more interaction with family and girlfriends, bringing more happiness to life.
◆ Oil price "no melon with me" charging worry-free
At a time when oil prices are soaring, every refueling experience is unbearable. At present, Xiaopeng supercharge has covered all prefecture-level administrative regions in the country, and at the same time, you can enjoy the free installation of household charging pile services when buying a car, and the fluctuation of oil prices no longer becomes the cause of your mood fluctuations, and the "charging difficulty" problem is not self-defeating.
Editor's comments: The pursuit of beauty, the richness of entertainment functions, and the convenience of tool use are admittedly the pursuit of all mankind. For female users, they are also more willing to buy vehicles with high appearance, intelligence, comfort, safety and other dimensions of excellent performance, Xiaopeng P7 is considerate enough, and can also be well met in the face of women's needs for vehicles. Women's eyes are the right choice to buy a car, I believe that Xiaopeng P7 will become one of their choices that they will not regret.
Intelligent high driving assistance strong