Reading does not feel that it is spring solstice
An inch of time and an inch of gold
The season of peach and lee fighting
Greeted by warm sunshine
Sniff spring in the garden
Pick up a scroll of poetry books
Explore spring in the sea of books
If a man wants to proclaim his righteousness, he must first read his book
Xiao Ji prepared the "Kasuga Book List"
Invite you to read a good book together in a good spring light
READING
Walking with Big Data ·
The Future of Learning and Education
Today's daily life is closely related to the mobile Internet, education is also constantly deriving new forms, online education in the context of the rapid development of the epidemic, the author of this book Victor Meier-Schönberg for big data and future education to discuss and analyze.
The book combines interesting stories with classic case studies to understand the extraordinary effects that data can have in education. The education of the future may be based on data analysis and decision-making, and education has become diversified as a result. Teachers' jobs will not only not be replaced by online videos, but will also enhance teaching interactivity and learning efficiency. The questions raised and the implications of this book deserve to be understood and reflected upon in the contemporary field of education.
READIN》G
What is Life?
Is there anyone who thinks about what life is? What is a biological organism? After reading this book, you will feel the profound meaning of "life is made of negative entropy". Nobel laureate Erwin Schrödinger, who used his knowledge of the origin of everything in the world, which was close to Einstein's level, turned his attention to or focused on the realm of life and consciousness. In the book, he coordinates biology and quantum mechanics, presenting the world of the thermodynamic basis of life to the reader with a pluralistic perspective.
The author's forward-thinking and bold assumptions about biological research, using a light-hearted tone to lead the reader to explore the daunting theme of life, provide a feasible guide for young scientists to begin to use physical and chemical methods to study the nature of life.
How Cars Run
Many people only see the beautiful appearance of the car when they look at the car, but how much can you know if you mention the internal structure of the car? Do you know how a car runs?
As a well-known Japanese car critic and author, Naoji Mihori combines his professional and solid knowledge of automobiles with a unique writing angle, accompanied by a large number of hand-drawn drawings and photos provided by well-known automobile companies. Whether it is a practitioner who is familiar with this line of work, or a zero-based car white, he can understand the working principle of gasoline-powered vehicles, electric vehicles and hybrid vehicles through the form of pictures and texts. The author deliberately debunks the "car" in the book, which not only clarifies people's misunderstandings about cars, but also enhances the reader's understanding of cars.
"Night Sailing Ship"
Night sailing boat is the symbol of the long journey of the southern water town, people have to take the boat when they go out, and in the slow sailing of the day, they sit bored and talk for fun. During this journey, the passengers who came and went included Hongru Baiding, as well as rich merchants and civilians... The content of the conversation also includes ancient and modern, and is not limited to strange things and strange things.
This book uses simple and easy to understand words to describe the common sense of culture in ancient times, although it is a folk story, there are some absurd plots, but for us now, it is conducive to understanding the ancient cultural customs and habits and increasing knowledge.
Romantic Geography
Romance is a sensual word. Geography is a rational discipline. The author has achieved romantic geography through data analysis, and the two seem contradictory, but when combined, they feel that they should be taken for granted. In addition to the necessary conditions for survival needs, now we pursue more harmonious coexistence with the world, the era of fearless exploration is not far away from us, the past was exploration, full of curiosity about unknown areas; today is to cater to, create and develop an environment suitable for both mankind and the world.
The author, Duan Yifu, is a contemporary Chinese geographer who integrates the unique poetic beauty of geography from the perspectives of philosophy, psychology, and anthropology into the spiritual needs of the innate "romance".
"Crazy Story"
How to stimulate users to share, an effective way is to provide social currency, this book explains in detail the meaning of social currency. Some brands are selling well, some advertisements are well known to women and children, and some links are clicked frantically... So what kind of communication methods and means make its popularity soar? Through years of investigation and experimental research, the author tells readers the underlying logic behind the crazy spread of all types of products, ideas, and behaviors in a storytelling way.
The author proposes that this is not an era of "wine is not afraid of deep alleys", if there is a good product, it needs to be publicized and stimulated, so that it has an audience. A product that is impressive must be the values it conveys. After having the most core soul, communication becomes the key. This book can help us understand why the marketing of some products is successful, and why some accounts can "easily" create 10w+ blockbusters.
READI》NG
"Entertain to Death"
"We will destroy what we love!" This book was published in the 1980s, and in the context of the Industrial Revolution, television sets have appeared frequently in public life. Television changed the content and meaning of public discourse, society gradually changed from the rule of printing to the rule of television, and people's conscious thinking became more and more an appendage to entertainment.
Written by Neil. As a world-renowned researcher and critic of media culture, Bozeman deeply analyzed the impact of the media on the public, guided the reader step by step in the form of words to perceive the consciousness inducement and cultural harm caused by the media, and put forward the view that "the media is a metaphor". The book uses a large number of examples to make it clearer for the author to see the different states of different people under the "screen culture". In today's new media era, the description of television in the book can be replaced by a series of new products such as mobile phones. How to face entertainment without ruining it? This book may give you the answer you want.
The Pyramid Principle
Thinking and communication techniques can be used for structured speaking and writing processes. Minto's pyramid principle assumes that you already know how to write beautiful sentences and paragraphs, and it focuses on the thought process before you finish writing.
Specifically, it helps users to: think creatively, clearly discern, and accurately express ideas; define complex problems and establish clear writing goals; evaluate the various layers of ideas to be expressed in the article and their relative importance; structure reasoning and make the discourse more coherent and transparent; and analyze and determine the utility of arguments. To improve your writing skills, this book is not to be missed.
The Psychology of Design
Author Donald Norman has been named one of the most influential designers of the century, he combined the understanding of cognitive psychology combined with personal rich design experience to propose that emotional design should follow three levels, he believes that a well-developed complete product, can enhance the feeling of the heart and mind at the same time, so that users have a pleasant mood to appreciate, use and own it.
The publication of this book has received a great response in the design community, which not only guides designers on how to balance products and user needs, but also puts forward many excellent suggestions on the design of daily necessities, which is an indispensable book for students who take the direction of art design.
— END —
Produced by | Propaganda department
Written by | Yuan Yulu Xie Zhiping Xie Yuxuan
Edit | Roja
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