Tesla's current market heat is: production capacity = sales volume, how much to sell does not depend on how many people buy, but depends on how many cars the factory can build, supply and demand is seriously imbalanced.
The pick-up time announced on the official website has been directly extended from the previous 12 weeks to 20 weeks, and the order today can not be picked up until July, tesla can also be regarded as a new record.
In the past six months, Tesla's China factory has had a continuous production capacity of more than 50,000 units, and a cumulative sales volume of 300,000 has been sold to consumers around the world, most of which have been sold to China, and the other part is mainly to deal with the European market.
Throughout last year, the cumulative sales of Model3 and ModelY models exceeded 300,000 units, in fact, at the end of last year, because of the production capacity of Tesla's super factory, the production capacity of Tesla's super factory was tightened, and the delivery cycle has been extended to three months.
Many users said that the car pick-up cycle is too long, regret not to pick up the car earlier, if the car is picked up earlier, it can buy a faster Model 3, and the price is lower, but everything is late.
In the past year, Tesla can not save itself in the storm of brake out-of-control, a large number of media have emerged to accuse Tesla of brake out of control, but as some cases surfaced, Tesla's brake problem was basically solved, and Tesla, which sold hundreds of thousands of dollars a year, did not have a large-scale brake problem, but some media and owners who sued Tesla for brake failure were sent to court by Tesla.
The continuous heat reduction of public opinion, the continuous heating of the brand and the continuous recognition of technology will become the biggest beneficiary in the market of expanding new energy environment.
From the market point of view, Tesla's European Berlin factory will land this year, which means that the Shanghai Lingang factory will release a lot of operational pressure, and the production capacity of 500,000 will be fully responsible for the Chinese market after this year, which means that the maximum delivery cycle of 20 weeks this year will be alleviated in the second half of this year.
At the same time, according to the network rumors Tesla will continue to build a second gigafactory, to solve the production problem, to solve the production capacity problem is to pave the way for more models to put into production, after all, another giant Cyberruck is about to land in the world, according to the current product strength and pricing analysis, Cybertruck will be a disruptor of the pickup truck market.
It is very strange that Tesla, which is not very good in the market opinion, has not been short of sales, especially when the owners made a big fuss about the auto show last year, Tesla Model 3 still has a steady stream of orders, and the newly listed Model Y sales have not been promoted by public opinion and lack of users.
In fact, the Model Y, which has only been on the market for one year, even surpassed the Model 3 in sales last year, which is extremely strong.
On the one hand, Tesla does have excellent product performance, automatic driving assistance advantages, three electric advantages and 100 kilometers of power consumption, acceleration, control are the key to impressing users, and at present, Tesla's product stability, whether it is Model 3 or Model Y, actually has a good performance in the new energy category.
On the other hand, Tesla does have a strong convenience in use, low energy consumption brings a relatively stable endurance performance, while the fast charging pile everywhere brings better power replenishment efficiency, and the speed of charging more than 100 kilometers in 10 minutes has been the industry benchmark level.
From the current point of view, Tesla has shown a strong competitiveness in the market, the core key is that the technology is extremely strong, and the super factory, new retail is indeed completely different from the traditional fuel vehicles and some electric vehicles, for users, Tesla is not necessarily unable to choose in all aspects.
As for the so-called boiling brake problem, it seems to have become a farce today.