Once again, Apple has shown great earning power.
Some time ago, Apple's 145 yuan screen wipe cloth on the Internet hot search, by many netizens complained that Apple charged "IQ tax", and now Apple has once again launched a high-priced accessory - a 1.8m long Thunderbolt 4Pro cable for Studio Display, priced at 949 yuan on the official website, in addition, Apple will also launch a 3m connection line in the future, priced at 1169 yuan.
Image source: Visual China
Apple on the shelves of 1.8 meters of cable sold 949 yuan netizens complained: made of gold?
At 2:00 a.m. on March 9, Apple's spring conference arrived as scheduled, and launched a new color scheme for the iPhone 13 series. Cook introduced that the iPhone 13 and iPhone 13 Pro have added a new color of Green Green, which will be booked on Friday and officially go on sale on March 18.
Among them, the new iPhone SE national bank starting price is 3499 yuan, and the iPhone 13 series ushers in a new Green Color Scheme.
At the same time, Apple has also launched a series of accessories, and Apple's Studio Display comes with a 1m Thunderbolt 4Pro cable. The official website also launched a 1.8-meter Thunderbolt 4Pro cable at a price of 949 yuan, and the 3-meter-long Thunderbolt 4Pro cable that will be launched in the future is sold for 1169 yuan.
According to apple's official website product introduction, the biggest highlight of the line includes that it is not easy to wind.
The 1.8-meter cable features a black braided design that is not easy to tangle when rolled up, and supports Thunderbolt 3, Thunderbolt 4 and USB 4 data transfers (up to 40Gb/s), USB 3.1 Second Generation data transfer (up to 10Gb/s), DisplayPort video output (HBR3) and up to 100 watts of charging capacity.
Highlights ——
Data transfer rates up to 40Gb/s
USB 3.1 Gen 2 data transfer rates up to 10Gb/s
DisplayPort Video Output (HBR3)
Connect to devices and monitors that support Thunderbolt 3, Thunderbolt 4, or USB-C and USB
Power supply up to 100 watts
The woven design makes it less tangled when rolled up
Thunderbolt logos are easy to identify and will not be confused with other cables
Daisy-chain up to six Thunderbolt 3 devices
You can use this cable to connect a Mac with a Thunderbolt 3 or Thunderbolt 4 (USB-C) port to displays and devices with USB-C and USB ports, such as Studio Display, Pro Display XDR, docks, and hard drives.
Both lines are compatible with the following devices:
Impact of Raiden 4 on the future development of PCs:
Raiden 4 is fast, strong performance, the use of universal Type-C interface, can be complementary to USB4 compatible, the future of the computer only need a Type-C interface, can eliminate the previous USB Type-A, HDMI, DisplayPort, RJ-45 network port, audio port, charging port, etc., to achieve the real "one-port", users no longer need to be different interfaces, devices, data cables and bother.
The Type-C interface is small in size and can be inserted forward and backward, which can make the notebook body more concise, light and thin, and also allow manufacturers to have more room for play in product design.
Raiden 4 must support the characteristics of interface charging, and may also end the era of "notebook standard power adapter", different computers can be charged through monitors, docking stations or unified chargers, to avoid a variety of power adapters become "electronic waste".
However, a data line, as high as nearly a thousand yuan, so that many netizens can not climb high.
Apple accessories "business economy"
Behind Apple's high-priced connection line is Apple's huge accessories business. Apple's official accessories are expensive, and it is not a new thing.
In October last year, Apple put on the shelves a price of 145 yuan to wipe glasses, wipe the screen of the cloth, but also caused a lot of people to complain, Apple's official website in addition to describing its soft texture, did not mention other more functions or uses, this price is really high, dissuaded many people.
In addition, a 20W charger sells for 149 yuan, if it is a MagSafe charger, it will start at 329 yuan, and the MagSafe double charger with one more charging module is priced at up to 1049 yuan, and it must be matched with an Apple official 20W charger to achieve the best charging effect.
In addition to the charger, the price of the protective case is also not cheap. According to Apple's official website, in the protective case and protective equipment column, the lowest price is 148 yuan Belkin anti-glare screen protector, the highest price can be as high as 2699 yuan, is a magic control keyboard for 12.9-inch iPad Pro (fifth generation), the mobile phone screen protector / case is up to 999 yuan, the minimum is 248 yuan, more is concentrated between 300 and 500 yuan, for example, an iPhone 13 Pro special MagSafe silicone protective case needs 399 yuan to buy.
In 2020, Apple also launched an AirTag wireless tracker, priced at 229 yuan per piece and 779 yuan in four pieces. According to Apple's description, this is a coin-sized positioning device that can be used alone or with a variety of exquisite fasteners to become pendants, put into keychains, briefcases, wallets and other items that are often lost, so that users can use the find function to find items when they are lost.
In 2020, Apple's iPhone 12 eliminated chargers and headphones, and according to the statistical agency Counterpoint's BOM cost study of the iPhone 12 128GB, each iPhone 12 was $4.2 (about 27 yuan) less than the previous generation iPhone 11, which is mainly in terms of packaging and accessories, which is also the biggest cost reduction of all materials.
For Apple, after the cancellation of chargers and headphones, users need to pay for the corresponding accessories that they have to buy, which is obviously another large amount of income.
According to the financial report, Apple's first fiscal quarter of 2022, wearables, home and other products (hereinafter referred to as "WH&A" business) revenue reached 14.70 billion US dollars, an increase of 13% year-on-year; from Apple's first fiscal quarter of 2022, to achieve revenue of 123.95 billion US dollars, an increase of 11% year-on-year, the highest single-quarter revenue in history. It rose from just 5.2% of total sales in 2016 to 11.8% in the first quarter of 2021. This also means that Apple's "degree of making money" in the field of wearable devices, home appliances and accessories is still increasing.
Editor| Cheng Peng, Du Hengfeng, Wang Jiaqi
Proofreading | Lu Xiangyong
Cover image source: screenshot
The daily economic news is synthesized from Orange Persimmon Interactive, Apple official website, Shell Finance, and AI Finance and Economics
After Delta, the Aumechjong strain became a global pandemic,