I don't know if you remember that Apple put on a Thunderbolt 4 data line that cost 949 yuan last month, and the high price also triggered netizens to complain.
Recently, the dismantling agency ChargerLAB shared the details of the disassembly of this data cable.
The teardown report shows that the connectors on the Thunderbolt 4 cable are equipped with 24 gold-plated pins, and an Intel chip is embedded inside the connector.
At the same time, ChargerLAB also published an evaluation of this data cable, in simple terms, Apple's Thunderbolt 4 data cable is expensive, but the configuration is fully worth the price.
But for the average user, because there is a cheaper and more applicable data cable as a replacement, it is basically not used Thunderbolt 4.
Coincidentally, recently, Apple has listed two "sky-high" products on the official website of the United States.
Apple's official website in the United States recently launched two smart thermos cups, named HidrateSpark PRO and HidrateSpark PRO STEEL.
According to the official website, the two thermos cups are priced at 59.95 US dollars (equivalent to 394 yuan) and 79.95 US dollars (equivalent to 525 yuan).
In fact, before these two products were listed, the domestic Apple official website has launched the HidrateSpark STEEL thermos cup, priced at 568 yuan.
According to Apple's official website, this thermos cup is made of stainless steel, equipped with an LED smart sensor at the bottom, and needs to be used with an app called HidrateSpark Smart Bottle via Bluetooth.
The thermos will calculate the user's water consumption based on the difference in the weight of the liquid in each cup.
After binding the health app, HidrateSpark STEEL calculates and adjusts according to the user's physical condition and exercise, and customizes the drinking water target for the user, similar to the closed-loop challenge in the fitness app.
At the same time, this record can be synced to iPhone, iPad and Apple Watch for easy viewing at any time.
In addition, the LED light at the bottom of the thermos cup will flash regularly to remind the user to drink water, and the user can also set the reminder interval and set different light colors.
It is worth mentioning that since this thermos is not designed for high-temperature liquids, it only supports holding cooler water or beverages and can be kept cold for up to 24 hours.
At present, although the function of this thermos cup is simple, it does have a good experience to use, and the handling of some user special behaviors is also very intelligent.
For example, if the user pours out the water in the cup, he can delete the change record of the water consumption in the App and will not be counted in the water consumption.
Overall, this thermos cup is suitable for those who usually do not like to drink water, for the development of good drinking habits.
In fact, small partners who often pay attention to Apple products should find that Apple's positioning of products has always been very accurate.
From a screen wipe cloth of 145 yuan, to a data cable of 949 yuan, to a thermos of 568 yuan, despite the high brand premium, it is still sought after by many users.
Therefore, if people think that a product is too expensive, it may mean that you are not the target group for the product, and there is no need to buy a similar product.
Will people buy this thermos?