Some time ago, Apple wiped the screen cloth for 145 yuan
On the Internet hot search
Many netizens complained that Apple collected "IQ tax"
Now Apple is once again introducing high-priced accessories
- 1.8m Long Thunderbolt for Studio Display
The 4Pro cable is priced at 949 yuan on the official website
In addition, Apple will also be in the future
Launched a 3m connection cable, priced at 1169 yuan
Apple on the shelf 1.8 meters of connecting cable, sold for 949 yuan
Netizens complained: Made of gold?
At 2:00 a.m. on March 9, Apple's spring conference arrived as scheduled, and launched a new color scheme for the iPhone 13 series. Cook introduced that the iPhone 13 and iPhone 13 Pro have added a new color of Green Green, which will be booked on Friday and officially go on sale on March 18.
Among them, the new iPhone SE national bank starting price is 3499 yuan, and the iPhone 13 series ushers in a new Green Color Scheme.
At the same time, Apple has also launched a series of accessories, and Apple's Studio Display comes with a 1m Thunderbolt 4Pro cable.
The official website also launched a 1.8-meter Thunderbolt 4Pro cable at a price of 949 yuan, and the 3-meter-long Thunderbolt 4Pro cable that will be launched in the future is sold for 1169 yuan.
According to apple's official website product introduction
The biggest highlight of the line consists of not being easy to wind
The 1.8-meter cable features a black braided design that is not easy to tangle when rolled up, and supports Thunderbolt 3, Thunderbolt 4 and USB 4 data transfers (up to 40Gb/s), USB 3.1 Second Generation data transfer (up to 10Gb/s), DisplayPort video output (HBR3) and up to 100 watts of charging capacity.
You can use this cable to connect a Mac with a Thunderbolt 3 or Thunderbolt 4 (USB-C) port to displays and devices with USB-C and USB ports, such as Studio Display, Pro Display XDR, docks, and hard drives.
However, a data cable
Up to nearly 1,000 yuan
Let many netizens shout high and climb
"Is it made of gold or silver?"
Some netizens said
Thunderbolt 4's line is really not cheap
Some netizens said
If someone wants to buy it, buy it
No one buys a business and it doesn't come out
Apple accessories "business economy"
Behind Apple's high-priced connection line is Apple's huge accessories business. Apple's official accessories are expensive, and it is not a new thing.
In October last year, Apple put on the shelves a price of 145 yuan to wipe glasses, wipe the screen of the cloth, causing heated discussion, Apple's official website in addition to describing its soft texture, did not mention other more functions or uses, this price is really high, dissuaded many people.
In addition, a 20W charger sells for 149 yuan, if it is a MagSafe charger, it will start at 329 yuan, and the MagSafe double charger with one more charging module is priced at up to 1049 yuan, and it must be matched with an Apple official 20W charger to achieve the best charging effect.
In addition to the charger, the price of the protective case is also not cheap. According to Apple's official website, in the protective case and protective equipment column, the lowest price is 148 yuan Belkin anti-glare screen protector, the highest price can be as high as 2699 yuan, is a smart control keyboard for 12.9-inch iPad Pro (fifth generation).
Mobile phone screen protector / case up to 999 yuan, the lowest is 248 yuan, more concentrated between 300 and 500 yuan, for example, an iPhone 13 Pro dedicated MagSafe silicone protective case needs 399 yuan to buy.
In 2020, Apple also launched
An AirTag wireless tracker
The price is 229 yuan for a single package and 779 yuan for a four-piece package
In 2020, Apple's iPhone 12 canceled the charger and headphones, for Apple, after the cancellation of the charger and headphones, users need to pay for the corresponding accessories, obviously a large amount of revenue.
According to the financial report, Apple's first fiscal quarter of 2022, wearables, home and other products (hereinafter referred to as "WH&A" business) revenue reached 14.70 billion US dollars, an increase of 13% year-on-year; from Apple's first fiscal quarter of 2022, to achieve revenue of 123.95 billion US dollars, an increase of 11% year-on-year, the highest single-quarter revenue in history.
It rose from just 5.2% of total sales in 2016 to 11.8% in the first quarter of 2021. This also means that Apple's "degree of making money" in the field of wearable devices, home appliances and accessories is still increasing.
The data line of 1,000 yuan is not worth it in the end
I certainly don't know yet
If there is a small partner ready to start
This Apple data cable
Can you share that?
What's so great about it?
Source: News Workshop Comprehensive Daily Economic News, Orange Persimmon Interactive, Apple Official Website, Shell Finance, AI Finance and Economics Agency, New Evening News, Netizen Comments
Editors: cc, Lulu Xu (trainee)