In Wuyi County, Jinhua, Zhejiang, there is a company focusing on the manufacture of thermos cups, which has recently attracted much attention because of a thermos cup that sells well in Europe and the United States. The design of this thermos cup is unique, the large diameter meets the needs of European and American consumers to put ice cubes, the large capacity is convenient for travel and outdoor use, and the lid can be opened with one hand, which is practical and convenient.
Walking into the thermos cup factory of Maibo Industrial Co., Ltd., Wang Bowen enthusiastically showed us this highly praised thermos cup. Different from the traditional route of "opening a factory and doing foreign trade" of his fathers, the 29-year-old Yale University English literature graduate has injected new vitality into the family business.
Faced with the backlog of smoothie cups, Wang Bowen had an idea and put the products on the shelves for sale through the cross-border e-commerce platform Temu. Unexpectedly, this high-quality and inexpensive product quickly became popular, not only did the smoothie cup become a "star product", but other innovative products also achieved good results of monthly sales of more than 10,000.
Wang Bowen said frankly that in the past, the company has been OEM for well-known brands and has accumulated rich experience in design, research and development and manufacturing. However, with the sluggish external demand and the intensification of homogeneous competition, profit margins have been compressed. The "full custody model" of cross-border e-commerce has brought new development opportunities to this company, which used to only do OEM.
Today, the thermos cup in Wuyi County has gone to the world through the cross-border e-commerce platform. From merchants and merchants to e-commerce and chain merchants, traditional industries have ushered in a new wave of transformation and iteration in the tide of the Internet. The rise of many cross-border e-commerce platforms has opened a new way for Chinese manufacturing to go overseas.
In Wuyi County, there are not a few energetic young people like Wang Bowen. They are not satisfied with the traditional OEM model, they have the courage to try and innovate, and bring high-quality products from the Yangtze River Delta, such as thermos cups, yoga pants, glasses, hats, etc., to open a new way to the sea.
Looking to the future, the development of overseas cross-border markets has just begun. Chen Lei, chairman of Pinduoduo Group, said that the platform service will be rapidly iterated and continuously innovated to create more dividends for Chinese manufacturing to go overseas. In the context of this new era, we expect more "Wang Bowen" to bring products made in China to the world stage.