Nowadays, the market strategy of the flagship mobile phone "medium cup, large cup, super cup" has undergone some changes.
There used to be a concept that the "super cup" with the most expensive configurations and prices must be the best in the whole series, while the large cup and the middle cup are either smaller screens or directly reduced. But now manufacturers in the configuration and pricing of different cup types, has gradually become the corresponding price segment of the target user preferences oriented, rather than a simple and crude "knife method".
In this case, the lower price of the middle cup may be more suitable for most people's choice, which is what we often call a higher quality-price ratio.
Xiaomi Mi 12
Reference price: 3699 yuan (8GB + 128GB)
Recommended reason: The Android small screen flagship with the strongest comprehensive performance
At this stage, if you want to buy a small screen Snapdragon 8 flagship, only Xiaomi 12 and Samsung S22 two choices, if you want to choose one of the two, I recommend Xiaomi Mi 12, because it has a very important element of a small screen mobile phone: stronger battery life, there is no reduction in battery capacity because of the small size.
Not only that, but compared with the Xiaomi Mi 12 Pro of the same series, it is also very fragrant. In addition to the size difference, compared with the Pro version, Xiaomi Mi 12 seems to have been reduced in resolution, camera and fast charge, but in fact, the FHD+ resolution on the small screen is completely enough to see, in addition, this screen is also DisPlay Mate A+ level, the display effect is guaranteed.
Xiaomi Mi 12 this time the main camera did not use the customized level of IMX707, but the IMX766 is not bad, which can be seen from its standard as a standard for many flagship machines this year. The 66W flash charge + 50W wireless charging specifications are rare at the same price.
iQOO 9
Reference price: 3949 yuan (8GB + 256GB)
Reason for recommendation: The middle cup is more fierce
iQOO has always focused on game performance, which has also made it popular with more and more mobile gamers. This year's iQOO 9 series continues the consistent "all-round bucket" strategy, and among the many Snapdragon 8 models we have tested, it is outstanding in both running scores and "Original God" frame rate measurements.
For gamers, I recommend iQOO 9.
Although compared with the iQOO 9 Pro, the screen does not reach 2K and there is no LTPO2.0, but iQOO 9 has a differentiating strength is to straighten the 2D flexible screen, and the straight screen is more suitable for game control. In addition, iQOO 9 not only has no other subtractions, but even add-ons, especially in terms of game control.
Since the driver IC, thickness, etc. do not support the pressure of 2K curved screen, iQOO 9 has more full sense control system3. 0. Symmetrical dual X-axis linear motor, dual control pressure sensor under the screen. In this way, in the case of nearly a thousand dollars cheaper, it is more worth it.
Red Devils 7
Reference price: 3999 yuan (8GB + 128GB)
Reason for recommendation: The game performance is just as strong
A situation similar to iQOO 9 also appeared on the Red Devils 7.
A typical example is that because the Red Devil 7 does not use the Red Devil 7 Pro's off-screen solution, the driver IC does not support the pressure of the off-screen lens, the phone has a higher 165Hz refresh rate, and the Red Devil 7 Pro maintains 120Hz.
From the perspective of our game measurements, in terms of the frame rate stability of the "Original God" game alone, the Red Devil 7 has a better performance, because the higher positioning of the Red Devil 7 Pro performance release is more aggressive than the Red Devil 7, and it also needs more optimization and improvement.
If the Red Devil 7 is an upgrade on the basis of the previous generation, then the Red Devil 7 Pro is a reversal in terms of both the off-screen lens and the cooling system. Therefore, the positioning difference between the two mobile phones is more obvious. The various configurations of the Red Devil 7 Pro show us the future direction of the game phone, but if we are based on the present, the Red Devil 7 is also a good choice.
Glory Magic4
Estimated price: 4599 yuan (8GB+128GB)
Reason for recommendation: The quality-price ratio is higher
Honor Magic4 series of domestic conference will be held on March 17, but because it has been released on MWC before, including appearance, configuration, functions, etc. have also been released on the official website, combined with the previous in-depth experience of a variety of Honor mobile phones, I added a recommendation to Magic4.
The reason is also the aforementioned quality-to-price ratio.
As a series of honor high-end flagship positioning, Magic focuses on the overall appearance quality, as well as the differentiated advantages of screen and image, from these three points, Magic4 is above the horizontal line, 6.81-inch curved screen appearance, support LTPO+1920Hz PWM high-frequency dimming.
Another highlight of the multi-camera configuration compared to the Magic4 Pro is the periscope telephoto that is scarce in this year's flagship phone, with 5x optical zoom and OIS stabilization, surpassing the Magic4 Pro's 3.5x optical zoom. Coupled with the glory of multi-main camera fusion computational photography, the telephoto quality is worth looking forward to.
As for the price, it is expected that the National Bank Edition will continue the previous pricing strategy, maintaining a starting price of 4599 yuan, and the price difference between magic4 Pro and Magic4 Pro will also remain at about 1,000 yuan, so that its quality-price ratio will also be highlighted.
Write at the end
A long time ago, we said that the sale form of medium cup, large cup and super cup will become a norm in the mobile phone industry, especially in flagship mobile phones. The reason is determined by the market situation, and now this change is also determined by the market.
For mobile phone manufacturers, a variety of models that cover more price segments under a series can bring them more sales opportunities and sales. The homogenization and increasing transparency of the upstream supply chain make them need to be more refined when configuring the cup, so as to better meet their target users, and there is a further differentiation of the current same series of models, and this trend will be more obvious in the future.
This time we only did the Snapdragon 8 flagship machine series purchase analysis, if the scope is relaxed, you will see, when the upstream SoC manufacturers provide more choices, the same mobile phone series may also have different chip versions, such as Black Shark 4 series, OPPO Find X3 / X5 series, their functional segmentation, positioning differences will also become larger.
In this way, everyone needs to be more careful when choosing a mobile phone, do more homework to buy products that better meet their needs, and spend money on the blade.