In January 2022, Su Xinghe became the main interview subject of Bilibili2021 Top 100 UP
March 9 ( Liu Xiao Li Jiajia ) When the epidemic came in 2020, Su Xinghe Niutong (hereinafter referred to as Su Xinghe), a well-known video blogger, was just an ordinary student of East China Normal University, and he was entangled in "the trouble of submitting homework online" and "what to write about the graduation thesis" every day.
After half a year as a video blogger, Su Xinghe has attracted more than one million fans; in January 2022, he became the top 100 UP master of bilibili2021, with more than 2 million fans, and released 30 videos with more than 70 million views.
The introduction information of Station B to Su Xinghe is as follows: Su Xinghe, who specializes in software evaluation, has a pair of "Leeuwenhoek" eyes. He can always dig out the practical functions that are easy to be ignored in various types of software, which makes the audience sigh, "So many years of mobile phones have been used in vain." The "Easter egg link" at the end of the video is jokingly called "the beginning of the positive film" by fans, every time the pattern can be opened and the theme can be sublimated, he hopes that the audience can understand the software in addition to learning the software, because he firmly believes that the software is the real bridge between humans and technology.
How did he become a video blogger? What is so remarkable about his content? The reporter of China News Network interviewed Su Xinghe himself.
Internet celebrity blogger Su Xinghe Niutong interview subject courtesy of the picture
The beginnings of influencer bloggers
Su Xinghe believes that the reason why he became a video blogger is that many opportunities are superimposed.
Su Xinghe, a freshman in 2015, just in time for the Internet entrepreneurship that was in full swing at that time. Already interested in this area, he joined an entrepreneurial team at the university. This team mainly does social software for college students, and Su Xinghe undertakes the work of copywriting promotion in it.
After more than two years of hard work, the entrepreneurial project did not continue. "It was a big setback for me, and I traded my (academic) grades for a failed experience." After the failure of entrepreneurship, Su Xinghe chose to return to his alma mater to continue his graduate studies.
Because of the epidemic, East China Normal University changed all its courses to online classes, so Su Xinghe had a lot of free time.
At that time, China Normal University used DingTalk for teaching, and Su Xinghe found that "DingTalk has too many functions, and it is very important to students, so I was frantically studying DingTalk." ”
"After the study, I wondered, in addition to DingTalk, like WeChat, Alipay and other commonly used software, why no one taught us to use some commonly used functions? It actually needs to be taught. Su Xinghe described that at that moment, "many of the views on software accumulated when starting a business were all reborn." ”
After that, Su Xinghe conducted another two or three months of research, "After searching for all platforms, I found that (software evaluation) is really no one in this field, so I will try it." ”
6 months, million-level blogger promotion road
Now that the decision has been made, Su Xinghe's first consideration is how the content will be presented. "Software reviews themselves are actually boring. Because the software is free and doesn't cost money, everyone has little incentive to watch it; plus the tutorial content itself is very boring, of course, you have to add bricks to it and make it fun. ”
Open Su Xinghe's homepage and you can see that his works include "WeChat's hidden function", "the correct use of Alipay", Hongmeng, the in-depth evaluation of the hammer system...
These videos are usually about 10 minutes long, preceded by humorous and memetic language, digging into the various novel hidden features of these software. In the last 3 minutes of the video, Su Xinghe designed the "Easter Egg" - introducing the hidden story behind each software or the values he wants to express.
These "Easter eggs" are very popular with netizens, in the words of netizens: "The elevated intention part of Su Xinghe's painting style jump is our favorite 'positive film' paragraph." ”
"WeChat's Hidden Features" is Su Xinghe's most popular video. The Easter egg of this video. It tells about the fact that WeChat has been banned overseas, which raises the question of how young people should view the current world pattern – cultural self-confidence. "Because self-confidence is the most effective and correct way to face the strange and the unknown, and it is also the mentality that Chinese should be most proud of."
"Over the past few decades, we have worked hard to revive the shattered spirit, regain the dignity scattered everywhere, redo the people with a straight backbone, and renew the immortality of Chinese civilization, just to return to the peak of the world we are most familiar with and restart our glory and glory."
With the explanation of Su Xinghe and the advancement of the picture, a large number of "tears" appeared on the bullet screen.
After the content was determined, Su Xinghe also thought about the release platform.
"The first thing I did was a long video. The video length on these platforms is very short, so at the beginning I posted videos on Station B, Youku, and Watermelon. ”
The first video su xinghe uploaded was about Safari, an often overlooked browser on the iPhone.
"After passing through several videos, I found that the increase in fans at Station B was the fastest, and soon reached 100,000 fans."
Su Xinghe found that such content, B station is the most suitable for acceptance. "Because Station B has a barrage, it will accompany you."
"There is also a B station out of the circle in recent years, it now belongs to the camp of young people, five or six years as early as the B station still belongs to the second dimension, if it is then, my content may not get everyone's attention."
With the blessing of various factors, in less than half a year, Su Xinghe has more than 1 million fans in Station B.
For the audience, Su Xinghe's signature lies in his ending "Easter egg". As a conceptual content, "Easter eggs" have also caused a lot of controversy.
Su Xinghe believes that in the current Internet environment, the audience is very eager to directly obtain results and characterize an event. "I want to convey to the audience the idea that we must be rational and figure out what is really going on, rather than thinking that things are black and white. As I said at the end of a video – a lot of people are looking forward to an ending, and a lot of times they forget that they actually lived at the beginning of history. ”