Recently, the reporter learned from Huimin County that the county has made every effort to do a good job in the inheritance and protection of intangible cultural heritage and innovative application, and has made the intangible cultural heritage fire by building a communication platform and carrying out a series of online and offline exchange and display activities.
Huimin County is one of the ten provincial-level historical and cultural cities in the province, with as many as 43 national, provincial and municipal intangible cultural heritage projects represented by the "Huimin Clay Sculpture" in Li Town, Although the cultural accumulation is profound, the problem of large but not strong and insufficient endogenous power has always plagued the local party committee and government.
"The main reason is that there are fewer and fewer pure folk things now, young people don't like it, they know very little about intangible cultural heritage, and pure folk things are facing the crisis of inheritance." Zhang Kai, the inheritor of the Huimin clay sculpture, said.
In response to the problem, Huimin County proposed to dig deep into cultural resources, determined to promote cultural prosperity, and combined with the "Shandong Hand-made" promotion project, held traditional craft expert forums, handicraft competitions, folklore experience exhibitions and other activities, folk art experts and non-hereditary inheritors across the country talked about non-genetic inheritance, exchanged handicraft skills, and carried forward and developed China's excellent traditional culture.
"'Shandong Handmade' and 'Binzhou Handmade' are cultural and creative brands that make full use of excellent traditional cultural resources to innovate and develop new handmade formats, new products and new models." Hu Lingqiang, deputy secretary of the party committee and mayor of Li Town, Huimin County, said that we hope to form a collision of ideas through expert discussions, artist exchanges, and works display, and promote the creative transformation and innovative development of excellent traditional culture.
Kung Fu pays off, the holding of a series of activities has achieved good results, setting off a "non-heritage fever", which makes Du Zengxiang, a practitioner of "Huimin Clay Sculpture", overjoyed, opened her mind, on the basis of the traditional clay sculpture rough and bold, humble and cute, and created a variety of forms, small and lovely works, the order during the event reached more than 10,000 pieces.
"This is unimaginable every year, I am very happy that so many people like these traditional cultural things, and it is very good to pass them on, which is my original intention of making these new products." Du Zengxiang, a practitioner of Huimin clay sculpture, has become more and more confident in traditional handicrafts.
Huimin County innovated services, increased support, set up a new and old kinetic energy conversion development fund of 100 million yuan, supported the development of characteristic industries such as intangible cultural heritage, cultural and creative industries, invested more than 30 million yuan to repair the intangible cultural heritage demonstration base, and built 7 intangible cultural heritage exhibition and experience venues of more than 100 square meters to achieve great results in intangible cultural heritage protection.
"We adhere to the guidance of the government and the market, do a good job in the protection and inheritance of traditional culture, carry out intangible cultural heritage into the campus, hold intangible cultural heritage exhibition and exchange meetings, etc., the key is to highlight creative leadership, innovation-driven, do a good job in the innovative use of traditional culture, so that products are more in line with the spiritual and cultural needs and aesthetic taste needs of modern people." Fu Xiaochuan, secretary of the party committee of Li Town, a soap household in Huimin County, said.
(Dazhong Daily client reporter Cheng Pengpeng correspondent Meng Lingtong Mou Shutao reports)