Source: The Paper
Apple did send out "new mobile phones" and "new computers" again.
At 2:00 a.m. Beijing time on March 9, Apple's spring conference officially debuted. Apple brought the 5G version of the iPhone SE, the new color scheme of the iPhone 13, the iPad Air 5, the Mac Studio, and the first display Studio Display.
5G版iPhone SE
The iPhone SE has a 5G version, retaining the physical Home button and Touch ID
The iPhone SE has always been the smallest phone in Apple's iPhone camp.
This time, the 2022 iPhone SE still maintains a 4.7-inch screen, retaining the physical Home button and Touch ID, a feature that many iPhone users will never forget. In addition, the iPhone SE is also equipped with an A15 bionic chip, Apple said that the A15 bionic chip and iOS 15 deep combination, with a new generation of battery chemistry technology, for the iPhone SE to bring longer battery life, but did not emphasize the specific battery life.
However, this time, the iPhone SE is equipped with a 5G chip, which can use the 5G network, and the iPhone SE also supports wireless charging with a Qi-certified charger, and also supports fast charging.
The iPhone SE will offer 64GB, 128GB, 256GB three storage capacity options, and there are three colors of midnight color, starlight color, red color, starting at RMB 3499. Customers in Australia, Canada, China, France, Germany, India, Japan, the United Kingdom, the United States, and more than 30 other countries and regions will be able to pre-order iPhone SE from 9 p.m. Beijing time on Friday, March 11, and all models will go on sale on Friday, March 18.
iPhone 13 Green Edition and iPhone 13 Pro Green
The iPhone 13 series uses "New" green
As predicted before, the iPhone 13 series launched a new color match at the spring conference, but not rumored purple, but green, and the iPhone 13 and iPhone 13 Pro are slightly different in green. Among them, the iPhone 13 was named green, and the iPhone 13 Pro green was named Cangling Green.
The newly launched Cangling Green iPhone 13 Pro and Green iPhone 13 will be available for pre-order from March 11 and will go on sale on March 18.
New iPad Air
The iPad Air uses the M1 chip
The newly released iPad Air is equipped with Apple's self-developed M1 chip, which is also the chip used in the more expensive iPad Pro and MacBook Air, which also makes the iPad Air the cheapest M1 chip product in Apple's product line.
The iPad Air supports a new ultra-wide-angle front camera centered by the character, which facilitates users to participate in scenarios such as video conferencing. In addition, the iPad Air supports the Apple Pencil and 5G networks.
The new iPad Air went on sale on March 18. The iPad Air Wireless LAN model starts at RMB4,399 and the Wi-Fi + Cellular model starts at RMB5,499. The new iPad Air is available in 64GB and 256GB capacity options, as well as space gray, starlight, pink, purple, and blue.
Mac Studio
A new range of PCs and displays aimed at professional users
This time Apple's spring conference launched two new product lines - desktop computer Mac Studio and monitor Studio Display. Judging from the naming, Apple wants users to create personal studios.
The Mac Studio is powered by the M1 Max or the latest M1 Ultra. Apple says it's the world's most powerful PC chip, allowing users to accomplish tasks they can't do with other desktop computers, such as rendering large-scale 3D scenes or playing 18 ProRes video streams simultaneously.
This time Apple released the latest laptop chip, the M1 Ultra. Apple said that the M1 Ultra uses the UltraFusion package architecture to create an Unprecedented level of Performance and Strength soC chip through the internal interconnection of two M1 Max dies. It can be simply understood that putting two M1 Max chips together has improved performance, but it has also maintained a leading level in energy consumption.
Mac Studio 和 Studio Display
According to reports, the M1 Ultra integrates a total of 114 billion transistors, reaching the highest number in the history of Mac computer chips.
Of course, users have bought Mac Studio, and they must be accompanied by the perfect companion Studio Display. Studio Display is a 27-inch 5K Retina display that supports a 12-megapixel ultra-wide-angle camera centered on a character.
Both products, new members of Apple's most powerful Mac product line to date, open for pre-order on March 9 and will ship on March 18.
Mac Studio starts at RMB 14,999. Studio Display starts at 11499 RMB.