Just in the past 2021, domestic new energy vehicles sold 2.989 million units, and the market share reached 14.8%. The new data is enough to reflect that the Chinese people's thinking on car purchase is changing.
In the new energy vehicle market in 2021, BYD is undoubtedly the biggest winner, the car company ranked first with sales of 92775 vehicles, and the average monthly sales volume can rival the annual sales of new power brands. Such achievements come from BYD's thick accumulation, whether in the field of pure electricity or hybrid, BYD has hardcore products that can be played.
In the new year, the first model of BYD's warship series, the Destroyer 05, is even more promising.
The mainland has a strong desire to get rid of the net oil importer, but at present, car companies and users cannot leapfrog to pure electricity in one step, and hybrid vehicles with "oil and electricity" will remain strong for a long time. Nowadays, hybrids are in the ascendant, but in fact hybrid models do not dominate.
If it is not a subversive product, it is difficult for people to change their thinking about buying a car. The destroyer 05 has significant economic advantages in the face of traditional fuel vehicles; in the face of joint venture vehicles that have been unbreakable by independent brands for a long time, it also has the ability to break the game with advanced power systems and rich configurations.
■ How to subvert user cognition?
For a long time, independent brands have taken high configuration and the same price point as a level advantage over joint venture cars as a competitive weapon, in other words, price war is a helpless and necessary strategy for independent brands. No matter what kind of self-owned brand models, how high the level and how high the configuration is, it is difficult to surprise the user.
However, while maintaining the excellent tradition of high configuration of the destroyer 05, BYD's new housekeeping technology DM-i hybrid makes it more powerful.
For users who insist that the oil truck is better, the Destroyer 05 is a fuel truck, it is "oil and electricity all-consuming", refueling and charging can be done.
For some friends who have driven pure electric models, the excellent low torque and smooth speed acceleration of pure electric models are very charming, and the DM-i hybrid model can bring you the driving experience of pure electric vehicles most of the time.
The DM-i super hybrid technology equipped with the Destroyer 05 adopts a single-speed drive mode, which is more efficient, smoother and more timely in power response than the multi-gear drive used by most PHEV models on the market today. In the process of the engine intervention in the direct drive, the user will not perceive the setback at all.
DM-i hybrid models have pure electric, series, parallel, engine direct drive and so on, the system will choose the most suitable drive mode for the driver according to the working conditions.
Destroyer 05 users can fully experience the advantages of the electric drive system, the vehicle can also be in the electric drive system is inferior in the high-speed working conditions of the engine direct drive, 46/101km WLC cruising range (NEDC cruising 55/120km), more than 1000km comprehensive cruising range let users completely say goodbye to mileage anxiety.
BYD's DM-i hybrid model also has a little technology that is very advanced, that is, fast charging. The vast majority of PHEV models on the market are not equipped with fast charging functions, and the few "non-mainstream" models are the LAND Rover family's PHEV models and BYD's DM-i hybrid models.
The Destroyer 05 is capable of supporting 17kW DC charging, and the efficiency of the power replenishment is not the same as that of models equipped only with AC slow charging. More importantly, models equipped with DC/AC interfaces are "not picky" when they go out, and charging will be more convenient.
■ Challenging the joint venture, what are the advantages of the Destroyer 05?
It is difficult for independent brand models to bypass an old problem, that is, how to play a joint venture car.
Unlike before, BYD's jump in brand power is quite obvious, and today's consumers no longer think that choosing a joint venture car is a particularly face-saving thing, which is a good foundation. On this basis, the destroyer 05 has more advantages in terms of product strength.
Under the background of the destroyer 05's ultra-rich standard configuration of the whole series, the joint venture car at the same price is much weaker. The destroyer 05 high-end model also adds 5G network speed connection, VTOL mobile power station, rear central handrail + cup holder, atmosphere light and other configurations.
In the face of best-selling A-class models such as Nissan Xuanyi and Volkswagen Langyi, the destroyer 05 is quite ahead in terms of configuration. Combined with the market performance of by WHICHD's DM-i series models that have achieved monthly sales of more than 10,000 yuan, the Chinese people quite recognize BYD's new technologies and new models, and the destroyer 05, which is also equipped with DM-i technology and has more advantages in the family, is more competitive.
Intelligence is a breakthrough for independent brand models in recent years, and it is also a "disaster area" for joint venture vehicles. At present, car companies and users have generally believed that intelligence will be a new breakthrough in the development of automobiles.
Destroyer 05 is equipped with a DiLink intelligent network connection system based on scene optimization, with a rotating large screen as a window, users can use compatible with special customized mobile phone Apps, the car machine system supports complex operations such as split screen, and the system supports vehicle OTA upgrades.
In terms of driving assistance system, the destroyer 05 is also equipped with the DiPilot intelligent driving assistance system, with the help of ACC-S&G stop-and-go full-speed adaptive cruise system, users can greatly liberate the driver's feet during low-speed or high-speed driving in urban areas.
In addition, the system is also equipped with AEB-CCR automatic emergency braking system, AEB-VRU pedestrian identification/protection system, 360 ° high-definition transparent hologram system, TSR traffic sign recognition, RCTA reversing lateral warning, LCA lane change assist, BSD blind spot detection, RCW rear-end warning, FCW front-entry collision warning system and a series of active safety functions, which completely classifies the intelligent level of the vehicle from the joint venture vehicle of the same price.
■ What kind of car experience can it bring you?
The experience of any product starts with payment.
After carefully counting the many advantages of the destroyer 05, this car with a price range of 120,000-150,000 yuan is really marked with a conscience price. In the past, hybrid models of both independent brands and joint venture brands were on the top, and excessive pricing made them lose their cost performance, thus becoming a chicken rib. And with the Destroyer 05, you don't have to spend more money to enjoy an ultra-economical hybrid.
Consumers who buy any product want to "spend a small amount of money to do big things", although this matter sounds like a false proposition, but independent brand car companies have been trying to meet the needs of consumers, of which BYD is doing more prominently.
Let's talk about the "green experience".
Most OF the PHEV models on the market are stuck on the passing line of 50km pure electric endurance, and the destroyer 05's ultra-long pure electric endurance is far greater than the mainstream level, and this indicator also exceeds the BMW X1 PHEV and BMW 5 Series PHEV that have not been surpassed for many years.
With enough pure electric endurance support, users can use the destroyer 05 as a pure electric model, and the corresponding maintenance frequency related to the internal combustion engine will be reduced. If traveling long distances, the destroyer 05's super stunning power loss fuel consumption surprises users even more, not only is there no mileage anxiety, it is also very fuel-efficient.
While embracing new energy and green travel, users should not bear the pressure. Starting with the Destroyer 05, users will naturally tend to prefer more economical pure electric driving, but they can always enjoy the escort of the internal combustion engine.
Destroyer 05 is based on BYD's "marine aesthetics" design concept, so you can see a lot of marine design elements, the new design language is vibrant, bringing a stable and deep aura to the new car.
The long wheelbase of 2715mm brings A+ class space performance to the new car, both large space and high configuration, this car is very particular about the comprehensive car experience, enough to cause a strong impact on any A class car within 15 levels. In particular, the destroyer 05 is also a "cross-border competitor", and he is not only referring to hybrid models, but also direct competition with traditional fuel vehicles.
BYD's various models have a high market share, which is a measure that users are very concerned about. More sales and maintenance outlets and higher market share can give new energy vehicle users confidence, and it is also a strong guarantee for the interests of users.
Since the second half of 2021, the price of lithium cobalt and nickel raw materials has risen fiercely, pure electric models will face a price increase trend this year, and DM-i super hybrid model destroyer 05 has been less affected. Destroyer 05 has the characteristics and advantages of pure electric models, it can also eat oil and electricity, is bound to be able to launch a fierce attack on the joint venture car.
■ Bang reviews
While sitting on a super-rich product line, BYD did not choose to stick to the territory, but launched a new marine network to cater to the times, of which the marine life series represents pure electricity and the warship series represents the DM-i super hybrid model.
The configuration of the warship series models is more superior and more focused on new energy, and users will know the characteristics of this series as soon as they see the warship series models. The warship series models are expected to increase BYD's sound volume in new energy and super hybrid by another order of magnitude.
The first model of the warship series, the Destroyer 05, came out with a thorny attitude, and its strong sincerity cannot be ignored, and this car will also be a hit in 2022!