Southern Network News (Reporter/Song Ge) On March 4, the first edition of the new generation of Range Rover was unveiled at the Zhizhen Tasting Gallery, showing the profound brand heritage of the Range Rover series and the brand concept of "heart to no boundaries", and also allowing all guests to appreciate the integration of luxury and simplicity of the new generation of Range Rover, the collision of art and technology.
As the deserved flagship model of the Land Rover brand, the Land Rover Range Rover, born in 1970, is not only the pioneer of luxury SUVs, but also an immortal legend that has been proud of its peers and leading the industry for more than 50 years. As Mr. Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, said at the tasting event: "For the past 50 years, Range Rover has been the leader of the automotive industry, the founder of the luxury SUV segment, and synonymous with the fascinating luxury and innovation. ”
Empower the future with minimalist design
At the event site, the artists created artistic masterpieces from extraordinary perspectives perfectly interpreted the iconic design concept and new modern luxury of the new generation of Range Rover, and perfectly reproduced the luxurious design, the most specialized craftsmanship, the purest and the best benevolence and the courage to win the exemplary role model of Land Rover Range Rover as a leading British brand for more than 50 years.
The spirit of innovation in the artwork is perfectly reflected in the design concept of the new generation of Range Rover, which combines classic body design with minimalist concepts, and the combination of body proportions, surfaces and lines complements each other, creating a unique charm of honor and new modern luxury for the new generation of Range Rover. The headlights feature a black glossy panel that enhances the overall look for a more powerful feel. The modern minimalist elegance that runs through the end and the iconic bodyline of the three lines embody the combination of Land Rover heritage and innovation. The individual design of the body lines and the smooth and coherent body vision everywhere highlight Land Rover's ingenuity for detail.
Embrace the future in the finest details
In the change of models from generation to generation, what has always remained unchanged is the insistence on details. Insisting on a high degree of integration of luxury and functionality, not only makes every trip a pleasure, but also makes the car a warm family member, a mobile castle that enjoys slow-paced outdoor adventures, and becomes an indispensable part of the most luxurious wild luxury life. It is the treatment of details, the selection and process of materials, the presentation of surfaces, the understanding of refinement, and the control of quality that have made Range Rover invincible in more than 50 years of changes in the times.
With scientific and technological innovation, care for the future
Combining comfort and artistry, the new Generation Range Rover is equipped with a highly connected technology configuration, making it a flagship vehicle with a full range of new and upgraded vehicles. The new model was designed, developed and manufactured in the UK, and in the process Land Rover filed as many as 125 patents covering everything from groundbreaking chassis technology to advanced powertrains. The new Generation Range Rover is based on the MLA-Flex luxury electrified architecture and is the first flagship model launched under Jaguar Land Rover's "Reinventing the Future" strategy. The air purification system equipped with it adopts dual nanoeTM X technology, which can effectively remove odors, bacteria, allergens, and significantly purify the air, and particles can be intercepted and purified without passing through the filter, ensuring the respiratory safety of all passengers at all times.
At the same time, the new interior materials equipped with the new models are more avant-garde and ecologically responsible, and the options are more diverse. This includes innovative leather alternatives made in collaboration with European premium textile manufacturer Kvadrat combined with Ultrafabrics imitation leather, which achieves lightweighting while emitting a quarter of the carbon footprint of conventional leather.
The Range Rover range has always been the jewel in the Crown of the Land Rover brand, and globally it is the leader in luxury SUVs for road driving and all-terrain capabilities. It is the ultimate choice shared by customers at different stages of life and different life experiences, and it is a wonderful work that the world looks up to. 2022 is the Year of the Chinese Tiger and the Year of land Rover. As Li Dalong said, the new generation of Range Rover is an important step in the "reinventing the future" strategy and an important step in the legendary Range Rover. The highly anticipated new generation of Range Rover will continue the land rover brand's prestige and prestige as a true model of luxury.