March 7 news, foreign media Business Korea news, Apple is discussing with a South Korean company about the Apple Car FC-BGA substrate supply, the company has submitted to Apple FC-BGA substrate samples, and passed the preliminary test, Apple intends to make equity investment in the company.
The FC-BGA (Flip Chip-Ball Grid Array) substrate is a high-density semiconductor packaging substrate capable of achieving high-speed and versatility of LSI chips. Japanese, Korean and Taiwanese manufacturers have an advantage in the FC-BGA substrate, and the Korean company has won Apple's recognition for its fast technology development speed and fast delivery speed.
It is worth mentioning that Apple intends to invest in the company, which also shows Apple's determination to build cars, and also shows Apple's ability to control core components. Apple's level of control over the supply chain of the consumer electronics industry has always been high, which has also helped it quickly adapt to the automotive supply chain system. What's more, with the further acceleration of the process of electrification and intelligence of cars, cars have gradually evolved into computers with 4 wheels, and Apple is more comfortable in this field.
Apple has a lot of advantages in building cars. First of all, Apple's CarPlay is very useful compared to many traditional car and machine systems, and Apple has a lot of experience in the interactive logic of car applications. However, carplay is only a third-party software to access the car machine of a car brand. Many brands of car machines do not support touch, Apple in the design of CarPlay, but also take into account the car machine that does not support touch.
On its own car, Apple can design the performance of its own hardware from the function point of view, and the software side can design the most appropriate interaction method with its hands and feet free. Users control the car machine system while driving, the main appeal is that the operation is convenient and concise, and Apple should make great efforts in this regard.
Voice control is very important in the car system. Chinese Siri is sometimes not easy to use because Apple's adaptation to Chinese Siri is not so perfect, or software developers are too lazy to access SiriKit. It is foreseeable that the support for Chinese Siri after the map and music apps will be more perfect, and Apple's speech recognition of Chinese dialects and accents may be better.