The newly designed domestic Ford Mondeo is about to go public, and has now opened the door to booking, and friends who like it can... So, for The Changan Ford dealers in China, can the new Mondeo bring back the passion of selling cars? In this article, Master Horn will take you to talk about this new car that will be listed soon.
Say design
The shape design of the new Focus more or less quotes some of the soul of Ford Mustang, the new car has been released in January, but not many people pay attention, as Chinese dealers began to train, the frequency of new car debuts gradually increased. Many people say that the design of the new Mondeo is quite bold, and there is a clear difference from fusion (the American version of the name) sold in the United States. It is understood that the new version of the American version of Mondeo will follow the old design style. As a result, U.S. consumers and distributors are actually more concerned about the future market performance of the Chinese version.
The new Mondeo begins to "show muscle"
The front design of the new model is very radical, very handsome, the grille and headlights are very similar to taurus, and no element of the old Mondeo can be found at all, and no one should say that it is "Aston Mondeo" this time. The engine cover has 4 more obviously prominent rib lines, the front grille is lower, the front bar will have some black decorative elements, and the overall visual sense is full of muscle.
Looking from the rear of the side, it is the correct way to open the new Chinese version of Mondeo. The extra silhouette on the rear fenders looks very personal, and the streamlined design of the rear window of the rear window is inspired by the Ford Muskang, which looks elegant, but you have to sacrifice the head space in the rear. Chrome trim strips on the rear bumper outline the style of the exhaust tailpipe, but here a concealed exhaust layout is used.
Special attention should be paid here to the taillight design. Ford designers adopted a pixelated style, which is very popular at present, such as the modern Ioniq 5 has a similar design. It will increase the visual interest, so that the taillights are no longer the main body of the tail, but appear in the form of sketches. The vertical layout is styled much like Mustang.
Tech interior
The interior of the new Mondeo is also quite eye-catching, with a huge floating screen panel standing above the center console, which includes a dashboard and an infotainment screen. The steering wheel shape in front of the driver is also very peculiar, and the overall look is full of technology.
Will it help dealers regain their confidence?
I have to say that the design of the new Mondeo can give a high score, if 100 points are full of points, the horn master gives it a 90 points, and the deduction of 10 points is to make the designer too arrogant. But dealers are more concerned about the future, how to price this is very important, at least related to the pattern of the mid-level sedan market.
At present, in China's B-class car market, Hirommoto Accord and Guangfeng Camry have performed eye-catching after the replacement, and the rest are fighting among Volkswagen, Nissan and Dongfeng Honda. French and Korean brands have basically lost the Chinese market, the American brand mid-level car is currently in a more awkward situation in China, only Buick Regal is still holding on, and Ford continues to impact the market with a strong new product to take back the prosperous world of Mondeo.
Then, the remaining key factor is the price, if the price of 2.0T + 8AT can not be disconnected from the mainstream price of the market too much, coupled with the subsequent market terminal preferential price up, maybe the new Mondeo can really impact the top ten positions of the joint venture B-class sedan list, let us wait and see.