It is difficult to summarize and describe the Nissan brand in one sentence, but it has always gained a lot of customer favor.
In the old-school impression, in addition to the performance beast of GTR, in that era of material scarcity, the label of Nissan models tended to be more fuel-efficient, durable and comfortable, and was loved by middle-aged and elderly family consumers. It was not until the emergence of nissan, the technology Nissan and the "people, cars, and life", which are the nissan car Slogan, which are talked about by the industry, that Nissan's brand value changed.
In Nissan's values, car manufacturing is not a pure business, the process of car companies and consumers becoming friends and partners is their more cherished existence, and technology is the basis of this precious relationship.
With the blessing of the new brand concept, the core indicators of nissan XTRONIC CVT gearbox have always been at the forefront of the industry, and the safety-focused ProPILOT Assist driver assistance technology has won the automotive technology of the year award as soon as it was launched, and the VC-TURBO super variable engine with variable compression ratio has once again demonstrated the potential of the engine to the world in the hybrid and pure electric today.
However, Nissan has never been able to translate "technology Nissan" from a slogan to the minds of consumers. Looking back at Nissan's pace in China, Nissan is more like "sales Nissan" as the leading, not only cost-effective, comprehensive and good, some old products are sold in the form of classic models for multiple generations.
Nowadays, under the trend of consumption upgrading, consumers have more choices. Moving forward in the inner volume, Nissan must accelerate the introduction of fist products suitable for the Chinese market, and at the same time use products and marketing means to enable consumers to deeply perceive Nissan's technical strength.
To this end, at the beginning of the Spring Festival in the Year of the Tiger, Mudanjiang, Nissan ushered in an extraordinary 2022 with a rare ice and snow test drive.
Dancing wildly on the ice, forget the old-school impression
At the just-concluded Winter Olympics, there was a sport that combined athletic techniques with dance music, combining musical beauty, posture beauty and strength beauty, which Goethe once praised as "the poetry of movement". It is one of the most popular events of the Winter Olympics – figure skating.
In all auto sports, ice and snow test drive is like figure skating, beautiful, fun but extremely difficult. Because under the minimum grip of the snow and ice section, the car is more frequent on the verge of losing control, unless you achieve a skilled state of unity between people and vehicles and a strong car product strength, you will only lose driving confidence in the intuitive feeling of frequent loss of control.
Therefore, the ice and snow test drive has always been "advanced", because it is easy to open the gap between brands with technology and brands without technology. Nissan chose to participate in the extreme ice and snow test drive with the SUV family, on the one hand, to show off more advanced product technology and show off muscles, on the other hand, it wants everyone to forget the old-school impression of Nissan in the ice dance.
For ice and snow test drives, if you have to rank the fun and difficulty of all the projects, I think it should be more interesting and more challenging to play on the beautiful ice lake. Whether it's a figure-eight drift time trial, a lap race in an integrated corner, or an acceleration/braking skill challenge, they are difficult to reach in everyday environments.
Driving on a slippery ice surface is a big test for vehicles. Because the drive wheels are extremely easy to slip, the elements of four-wheel drive, locking, and strong power to improve the control can not be less.
This is not a problem at all for the new X-Trail participating. The new X-Trail is equipped with the second generation 4×4-i intelligent all-mode four-wheel drive, with snow, off-road and other models 5 modes, one-click switching, can show the best vehicle performance in different road conditions.
At the same time, the new X-Trail also has intelligent dynamic central differential, B-LSD electronic brake differential lock and other blessings, to cope with ice or snow driving, full of confidence. In addition, the VC-Turbo300 ultra-variable engine and the new generation of CVT intelligent CVT continuously variable transmission powertrain, the output of surging linearity, coupled with skilled driving technology, the new X-Jun on the snow and snow posture, stable handling.
And another contestant, Lou Lan, also performed well enough. It is equipped with XTRONIC CVT intelligent stepless transmission, with adaptive sports mode, allowing power to retract freely, coupled with a new generation of pulsed high-performance suspension system, improve handling performance, in the acceleration/braking skills challenge is also amazing, fast start, brake stop steady.
Ride through the snowy fields for a "monotonous" driving experience
On the way through the snowfield, although it is not as fun as driving on the ice, it is also very considerable to the comprehensive strength of the car. Because under the crossing section of more than ten kilometers, not only is the road condition complex, covering up and downhill, snow, slopes, etc., but also basically non-paved roads.
Off-road is actually not a difficult thing, it is precisely because of the addition of a large number of electronic auxiliary parts, evaluating the strength of a car's off-road ability, has been intuitive to whether it can make you fool off-road so simple, that is, control the throttle to hand everything over to the vehicle.
Therefore, in the off-road crossing, you can obviously feel that Tule and Tuda, which have pure off-road genes, rely on hardcore configurations such as non-carrier body and strong four-wheel drive, are better in terms of strength, and you will even feel "monotonous and boring" for your driving skills that have nowhere to play.
Although the new Qijun is in the section of the snow field, it cannot give you the high driving confidence of Tule and Tuda. However, the whole process is still relatively easy to face the continuous test of forest roads, snow mountain roads and other off-road road conditions. In complex road conditions, in addition to the power, four-wheel drive these basic disks are strong, you can clearly feel the new X-Jun upgraded NISSN i-SAFETY intelligent active safety system, always involved in driving, IFCW over-the-horizon collision warning, EAPM throttle mispression correction, AVM panoramic intelligent monitoring and other 12 safety auxiliary configurations, bringing more comprehensive safety protection.
Bell description
An extreme ice and snow test drive showed the product strength of the Nissan SUV family. Even if you don't mention Tule and Tuda, just look at Lou Lan and the new Qi Jun, they are surprisingly high in the degree of completion of all projects.
You know, as the main city of SUV can easily spread the wild under extreme conditions, on the one hand, it shows that its technical strength is at the forefront of the industry, on the other hand, it also shows consumers once again the brand concept of Nissan's people, cars and life - look, do you love life? Do you love sports? Do you love the world of ice and snow filled with reverie? Choose us, rush between the mountains and the sea, and broaden the radius of your life.